"By the way, Mr. Lin, I have a question, if I don't vomit in my throat, I hope I can solve my doubts!" , Li Jin looked at Lin Fan and said.

Lin Fan said: "Please say, I have to answer all questions!" ”

Li Jin glanced at Xu Si again, "If you follow what Mr. Lin just said, that is to say, you think that in the future, with the intensification of market competition, the revenue and gross profit margin of a single store will continue to decline, and the cost will increase rapidly, and the profit margin of a single point will be lower than now, in this case, why will the two of you launch a franchise policy to ensure that the annual gross profit of franchise customers is not less than 550,000, if your inference is fulfilled, once more than half of the gross profit of franchise customers does not meet this standard, It will be a big expense for you to just make up the difference. ”

When Lin Fan heard this, he smiled dumbly and said: "It's not so serious, at least in the past 5 years, the street paving channel is still the main consumption channel for mass consumption, even if there is an increase in competing products in the past few years, it will not affect the growth of the same store of the old store, that is to say, the revenue will rise year-on-year in the past few years, and the rent we talked about the largest increase before, because the term of the contract is now 3 years, and there will be no change in these 3 years, so we have signed a franchise contract with the franchise customer for 3 years, and there will be no risk in these 3 years. After 3 years, we will evaluate whether to adjust the franchise policy according to the changes in the market, but I believe that by then, the development of 'Yaxi' in Kyong Province has already been deeply rooted, and the franchisees have cultivated enough confidence after several years of operation, and the promise of 550,000 gross profit guarantee may no longer be meaningful. ”

Li Jin was stunned, patted his head at random and said: "I was confused, I forgot about the contract period, Mr. Lin really thought it through." ”

Li Jin stayed in Zhonghai for 3 days, in addition to the first day to see the store in the sea, Lin Fan also set up a banquet in the evening to entertain him, the rest of the days, Lin Fan accompanied Li Jin will have joined the layout of the city to see a large department, after these stores and business districts after reading, Li Jin more identified with the franchise strategy formulated by the two, but also appreciated Lin Fan's market professionalism, the current franchise customer stores are in a class of positions, the store image and internal space and peripheral circulation are in the first priority of the local business district.

With these foundations, coupled with the current management level of "Sifan Commerce", Li Jin secretly calculated, I am afraid that the market size of Qing Province is expected to be close to 300 million in just next year, and this conclusion makes Li Jin secretly speechless, no wonder the president talks about Qing Province every day, talks about the Qing Province model, and calls on self-operated stores and franchise stores to learn from Qing Province, there are indeed many aspects Lin Fan has come to the forefront of the company. Sitting in the business class of the plane back to Shanghai, Li Jin was still thinking about how to describe the good situation of Qing Province to the president, and it is estimated that the president will hold a special meeting to introduce Qing Province this time, and even summarize what he saw and heard during this trip into information, and make a slideshow to send it to the agents of various provinces across the country and the CXOs of various departments of the company.

After sending away Li Jin's old friend, Lin Fan also held a meeting of the marketing department in the company, Dong Rui and several people introduced their recent work, because the current business situation of "Sifan Commerce" is good, so as long as the store is opened, it can make a large profit, so it will be a very urgent job to expand new stores in the near future.

"Minister, I have recently found several new stores, and I think I can open them." , Dong Rui said to Lin Fan with a happy face, as an older employee in the current department, after experiencing Lin Fan's personal demonstration, finding landlord information is no longer a problem that bothers him.

"Hmmm! Let's talk about it! Lin Fan did not have the surprise that Dong Rui expected, staring at him very indifferently, his eyes were clear and focused, as if he had penetrated people's hearts.

Dong Rui said: "The location of this store is very good, the image is good, I talked to the landlord about the rent, 80 square meters of shop, the annual rent is 300,000, I think it can be opened!" ”

After he finished speaking, he looked at Lin Fan expectantly, waiting for his reply.

Lin Fan has been checking the business district map on his notebook, put down the mouse at this time, leaned back on the back of the chair, and said: "Whether the store can be opened or not, you can have your own judgment, but whether this store company will open in the end depends on my judgment, so the matter is very simple, if you think you can open a store here, then please convince me, so far, what you say is your judgment, and it is not convincing to me at all." After talking for a long time, I don't know anything about the situation in this business district, what is the rent market here, and the performance of the surrounding shops, there are so many unknowns, how can I judge? As I said, it is a very strict and prudent work to select a store location, and the evaluation of a market must be based on a lot of information, and data must be used to speak. ”

Dong Rui's face turned red when he was said, and just as he was about to explain, Lin Fan waved his hand and said, "Please listen to me!" ”

"Whether it's reporting or communication problems, you have to pay attention to the logical relationship, you have to do one thing, what is the cause? What is the process? What is your conclusion? For example, if you want to report on the new opening of a store, you should first tell me about the situation in the business district, then tell me how the brand mix in the business district is, what the circulation line is, and then tell me what the rent here is, the sales performance of the surrounding area, and then where is the store you are talking about, what are the cooperation conditions, and what is your estimated sales? Then I will make a judgment. ”

Dong Rui was speechless, he was educated by Lin Fan in front of the two junior brothers, a little faceless, Lin Fan naturally knew what he was thinking, and chuckled: "I said this not to criticize you, but to tell you how to communicate when communicating with me in the future, if you want to persuade me, please use data to speak, your judgment has almost zero impact on me, maybe one day, after you have experienced a lot of opening stores, your grasp of the market has been absolutely recognized by me, and when that day comes, I will give you power and let you lead, But if you want to have that day, you have to deal with the details bit by bit. ”

Dong Rui and the others nodded hurriedly, and replied: "Understood!" ”

Lin Fan saw that the scene was a little serious, and smiled: "It's not easy to build trust, but it's easy to lose trust, these in the future work, we slowly understand it, today's meeting has a content, is to tell you a news, yesterday and Mr. Xu communicated with the company's employee salary system, in the future, "Sifan Trading" Co., Ltd. employees, there will be two opportunities for salary adjustment every year, of course, there will be many opportunities for promotion! (To be continued.) )