Chapter 291: Responding to Requests
Li Yunsheng frowned and said, "There is no other way?" ”
Xia wanted to know that the big boss was a little unhappy when he said this, the big boss threw out the problem for you to solve, not for you to block the problem back.
"These merchants have paid a high amount of advertising fees, if we ask them to give up the schedule now, then not only do we have to refund their advertising fees, but we also have to pay a liquidated damages according to the contract." ”
Lin Fan also knows that this matter is really difficult, after all, people have a contract first, and who would be willing to give it to you like Eleven, after listening to Xia Xiang finish the situation, Lin Fan felt the need to express his thoughts, he said: "Mr. Xia, if any economic loss caused to Yaoguang due to our reluctant invitation, our company is willing to bear it, as long as there are merchants willing to give up the schedule during the eleventh period, we can pay the refunded advertising fees and liquidated damages." ”
Xia Xiang heard Lin Fan's words, only to realize that the big boss mentioned the advertising screen was also because of Lin Fan, and couldn't help but think that this young man had a lot of things, why not just make an exhibition, I don't know what the results will be, but I tossed a lot of people.
Hearing this, he said angrily: "Mr. Lin, do you know how much the liquidated damages are?" ”
Li Yunsheng waved his hand and said: "Don't bother Mr. Lin with liquidated damages or anything, I believe that Mr. Xia will do a good job of this matter, talk to them, let them out in the eleventh schedule, we will extend their previous lease, and give certain preferential policies when the next phase is renewed, they will not disagree." ”
Xia Xiang was speechless, he didn't know what kind of soup the big boss was poured by Lin Fan, how could he agree to such a thing, he understood what Li Yunsheng meant, this matter must be handled by himself, communicate with the merchant first, if the other party has any conditions that Yaoguang Department Store can meet, then agree. If the customer doesn't go on the road, well, we don't have to cooperate in the future.
Xia Xiang can't help but reassess the relationship between Lin Fan and Li Yunsheng, it can be said that Li Yunsheng adheres to principles in the matter of the previous exhibition position, but now the matter on the advertising screen is absolutely unprincipled.
"You talk to him about human feelings, and he tells you principles; You tell him principles, and he talks to you about human feelings! When did the big boss become such a person, Xia Xiang had ten thousand whys in his heart, but he didn't dare to ask at the moment. But for Lin Fan, he had to think about how to deal with the relationship between the two from a new perspective, and it seemed that he would have a "friendly" relationship with him in the future.
After discovering this problem, Xia Xiang learned to be obedient, and listened to Lin Fan and Li Yunsheng talking on the side, without asking him, he would never answer, so as not to say the wrong thing and ask him. He will definitely think twice, and his attitude towards Lin Fan has become as polite as treating his own second uncle.
Next, Xia Xiang felt even more incredible, because he found that as long as Lin Fan put forward some ideas. Li Yunsheng almost agreed without hesitation, such as Lin Fan, who proposed that he could ask the mall to provide in-store radio promotion, and start broadcasting advertising before the exhibition; It is hoped that the shopping mall will provide advertising space at the entrance and elevator entrance, and "Sifan Commerce" will provide advertising guidelines for this exhibition.
Li Yunsheng's answer is always only two. One is OK and the other is OK!
Of course, some of the requests made by Lin Fan were not open to the sky. It's that he thinks the mall has the ability to provide some help, but even so, it is commendable that Li Yunsheng can agree, otherwise Xia Xiang would not be so surprised.
Lin Fan is not a person who has to make inches, because the cooperation deduction conditions for this exhibition and sales were agreed with Xia Xiang before, even if there is a relationship with Li Yunsheng now, Lin Fan does not want to ask for a deduction again, which will not only make Xia Xiang dissatisfied, but also give Li Yunsheng a feeling of pampering and pride, and the biggest purpose of this exhibition is to test the market acceptance of the new brand, and making more or less money this time is not the focus of Lin Fan's consideration.
Unexpectedly, after Lin Fan put forward his appeal and Li Yunsheng agreed on the spot, Li Yunsheng actually took the initiative to ask about the terms of cooperation of this exhibition, and when he learned that the two sides signed a cooperation condition of 18% deduction points, Li Yunsheng said to Xia Xiang: "Mr. Xia, what is the deduction point when 'Qianzi' did the exhibition before?" ”
Xia Xiang was stunned for a moment, and immediately replied: "It's 13%!" ”。
Li Yunsheng said: "The exhibition sales deduction point of "Snow &elegance" will be re-reported, and the deduction point will be reported by 10%! ”
Xia Xiang's jaw dropped, big brother, "Qianzi" is 13% deduction points, is it really appropriate for a new brand to deduct 10%? Although this area can be the master, but after reporting to the headquarters, what will the people above think of this problem, and think that we don't know how much benefit we have received.
Originally, he was reluctant to refute Li Yunsheng, but he felt that it was necessary to remind him, otherwise if it caused a misunderstanding at the headquarters, it would not be good for Li Yunsheng or Xia Xiang.
"Mr. Li, this deduction point is lower than 'Qianzi', will there be different opinions from the headquarters?"
How could Li Yunsheng not know what Xia Xiang meant, but Xia Xiang didn't understand the mystery in this, so he asked lightly: "Can 'Qianzi' enter Yaoguang City Square in Shanghai?" ”
Xia Xiang shook his head, it's not that "Qianzi" can't work, but the brand of "Qianzi" is more based on department stores, the shop-in-shop model of the shopping center, "Qianzi" has not yet had a successful case, they prefer to operate in a unified planning shoe area, and feel that it is more atmospheric, and the bigger reason is that "Qianzi" does not have a separate decoration design for such a format as a shopping center, and the current decoration style does not match the requirements of the shopping center. Therefore, they have not had in-depth cooperation in this channel, and the national benchmark business such as Yaoguang City Plaza will not give them entry, and the Yaoguang Department Store in Shanghai is based on luxury and light luxury, and the shoe brand is basically based on international high-line brands.
Li Yunsheng said: "'Snow &elegance' is a product that the group headquarters is optimistic about, at present, the two sides have a cooperation intention, on the one hand, on the one hand, to improve the follow-up development of the product, on the other hand, according to the design requirements of the shopping center for decoration style, comprehensive packaging, and so on, after the completion of these, it will be stationed in our Yaoguang City Plaza main store, at that time, 'Snow &elegance' will become famous all over the world, and then you will not feel that you will give it a deduction point ratio" Qianzi's what an unbelievable thing to do! (To be continued......)