Chapter 292: Key Business

Xia Xiang listened to Li Yunsheng's words, his brain was already paralyzed, that's right, it was unbelievable that the cooperation conditions of "Snow &elegance" would not be lower than "Qianzi" at that time, because what was even more unbelievable was how "Snow &elegance" could easily enter the main store of Yaoguang City Plaza, shouldn't this be a long journey? A new brand, no matter how good your products are, no matter how perfect the packaging is, if you want to enter the national commercial benchmark, you don't have to make any effort, without several twists and turns, why can you be favored by Yaoguang Group?

That's not all, the most incredible thing for Xia Xiang is that the products of this brand have not yet been developed, and the decoration design has not yet been finalized, so it is booked, who is this Lin Fan? Li Yunsheng's illegitimate child? This is impossible, not to mention that he has known Li Yunsheng for so many years, if Lin Fan was his illegitimate son, he would have taken care of him a long time ago, even if he was Li Yunsheng's illegitimate son, he would not have any weight at the group headquarters, Li Yunsheng is a prince in the region, and he is just a small staff member in the headquarters.

Xia Xiang really wanted to ask if there was something wrong with his ears, or if Li Yunsheng's head was burned, otherwise how could such a grotesque thing come out of his mouth, but he obviously didn't have the courage to ask Li Yunsheng like this, so he had to reply: "If that's the case, naturally there is no sound of questioning!" ”

Li Yunsheng nodded and said, "Then let's do it!" ”

Xia Xiang went out with a full stomach full of doubts, it was lunch time when he saw Lin Fan again, at noon Li Yunsheng warmly invited Lin Fan to have lunch together, Lin Fan was not good to postpone, so he had to stay, Xia Xiang, who was with him, found out during the banquet that Li Yunsheng seemed to be taking the initiative to get close to Lin Fantao, and the image of Li Yunsheng, who had always been high in front of Xia Xiang, suddenly made a 180-degree turn, which made Xia Xiang quite uncomfortable.

Li Yunsheng mentioned Li Wangxing once when he met Lin Fan for the first time, and he didn't mention it again. It was as if he and Lin Fan hit it off at first sight and had nothing to do with Li Wangxing, let alone Li Wangxing in front of Xia Xiang.

Lin Fan knows this, is it because Li Wangxing everyone understands that always talking about it will affect the friendship between Li Yunsheng and Lin Fan, and it seems that Li Yunsheng is too utilitarian.

While Lin Fan was busy with public relations and external relations, the various departments of "Sifan Commerce" were also making corresponding preparations for the exhibition and sales of "Snow &elegance".

In the conference room, Xu Si sat on the rostrum and arranged the work for the exhibition.

"Don't fight unprepared battles!" This is Xu Si's style all along, and this time is the same, for the success of this exhibition. In particular, sales elites from each directly managed store were selected to help, and systematic training was conducted in advance for "Snow &Elegance".

The content of the training mainly includes: the brand background and introduction of "Snow&elegance", the display standard of "Snow&elegance" and the various steps taken to pre-sell.

The display standard is completely different from "Yaxi", which requires the store staff to have an adaptation process, and it is worth mentioning that the exhibition sales model is pre-sales.

The so-called pre-sale means that the goods on display and sale will not be available to customers after they are selected, but will be delivered to the door by express delivery within a week by "Sifan Commerce" after payment.

The reason for this is that the number of 64 SKUs produced in this 16 shoe models is limited. On the one hand, I don't know how the market reaction of the product is, so I can't produce it in large quantities, so as not to cause a large amount of inventory backlog in case the market is not recognized. Therefore, after the customer is satisfied, the order is placed and then produced.

The other is also because of the limited production capacity, among the manufacturers currently intending to cooperate, Lin Fan has not yet determined a partner who can cooperate for a long time. Because the number of future orders cannot be determined, this cooperation is not easy to talk about, and as soon as this exhibition is over. This will allow you to effectively evaluate the market response, determine the volume of future orders, and then select several high-quality partners.

Lin Fan was not present at the morning meeting, mainly for a training for the exhibition, the sales staff of the store were present to participate, after Xu Si personally lectured, Xiao Yanyan and Han Lei took them to visit the company's model room display layout, so that they have a more intuitive understanding of the requirements of the "Snow &elegance" display.

The afternoon meeting was held after Lin Fan arrived, because the topic of the afternoon was to discuss the future development direction of "Snow &elegance", that is, the selection of channels.

The directors of the company know about the R&D and design of this brand, but they are at a loss about the future development direction of "Snow &elegance", and the theme of today's meeting is to establish this direction.

"Ladies and gentlemen, "Snow&elegance" is the company's key business in the future, it is the most important, there is no one, it will gradually replace "Yaxi" as our biggest profit point in the future, my remarks may not be agreed with at present, because "Snow&elegance" in the market performance and profitability of Kyong Province have been obvious to all, and "Snow&elegance" is still a product that has not been tested in the market. Xu Si sat down and subverted everyone's thinking as soon as he spoke.

Will the profitability of "Snow &elegance" be greater than that of "Yaxi" in the future? The supervisors who are doing look at each other, in their opinion, the so-called development of a new brand is nothing more than the boss has more money, make a brand to play, have a good time, purely play the nature of the ticket, as for how long the brand can develop, everyone is not optimistic, if a brand is really so easy to operate into a well-known brand, then is not the street full of brand-name products?

To know how many years of development of "Yaxi", since it has been put on the market for at least 10 years of history, it has today's market influence, "Sifan Commerce" is very powerful, and the leaders do have excellent management capabilities, but this is in Qing Province, is a corner of the place, there is no tiger in the mountains, the monkey is the overlord, if you compare it with the "Yaxi" group, it is tantamount to the stream compared with the ocean, the mound compared with the mountain, the people "Yaxi" have spent 10 years of effort, "Sifan Commerce" wants to achieve "Yaxi" How long will it take to be in today's market position? What's more, "Yaxi" has also been developing at a high speed. So as soon as Xu Si said this, everyone present didn't believe it, but they wouldn't refute it, anyway, you are the boss, how good do you say, when the performance of "Snow &elegance" is not good in the future, the boss will naturally have the opportunity to give up and continue to invest energy and financial resources in it.

Xu Sida took a cursory look at everyone's expressions, and knew what they were thinking, and they didn't care, this is too normal but a performance, so far, "Snow&elegance" This product except Lin Fan and her have strong confidence, including "Snow&elegance" designer Qin Xue did not dare to have too much hope, but this is not surprising, because she does not understand management, nor does she know how to package the brand. (To be continued......)