Chapter 105: Let's Be a Good Person
"Okay, that's a good idea. Although we have lost tens of millions of income, it gives members a sense of belonging, and at the same time increases the number of member registrations. Gu Yongjun nodded and said, still agreeing with this method. The most important thing about a website is traffic, if you just ask for it and don't pay, there will only be fewer and fewer people browsing the website in the future, and a large number of members will be lost.
"And those TV series and movies that have not been directly purchased should not let go of the online broadcast rights, sign an advertising sharing agreement with them, and the price of the video is 6 yuan per 1,000 effective advertisements. Those original videos made by netizens have also been added to the advertising sharing plan, and the advertising share is 3 yuan for 1,000 advertising views. These over 100 yuan can be withdrawn directly, which allows the finance department to prepare in advance. Li Bai said seriously. As for the mode of member advertising, he does not plan to put it forward for the time being, and everything will be said after the advertising revenue is stable.
"Isn't that right? Most of these videos are free to use, so why do we have to invest a lot of money in advertising! Gu Yongjun had some concerns.
"You're thinking wrong, how much money is more? As long as everyone has money to make and achieve a win-win situation, it will attract more people to our website to upload videos and cooperate with us, and at the same time, it will also attract more advertisers to invest, which is a virtuous circle! In this way, it can also avoid the accumulation of high video copyright procurement costs, otherwise in the future, when the website develops, most of the annual income will be invested in copyright acquisition.
A person can develop a habit in twenty-one days. Although it is possible to lose some money by taking such a move now, you can attract website traffic through this method, and when the traffic increases, everyone has also developed the habit of watching videos on Youdou.com, and after a period of time, if you fully implement the new advertising sharing model, you will earn back dozens or hundreds of times. After the broadcast of "The Empress of the Great Qin", the new ad sharing model will be fully used, and then you will understand the benefits of the sharing model.
Moreover, more traffic can produce benefits in itself. Take the previous 3500W purchase of TV series hype, the increase in membership income in just a few days is several times the investment in TV dramas. If you use this money to advertise on TV and the Internet, you will not be able to achieve this effect. If the new website is advertised, it will basically lose money and make money in the early stage. Li Bai patiently explained.
This move was also well thought out. He can fully imagine that if the advertising model of "Emperor and Empress of Great Qin" is successful, the Internet advertising industry will definitely be rewritten in the future, and whether it is the website of the TV station or some other video websites, it will rise rapidly. So now it's time to start planning and get ahead.
"Emperor and Empress of Great Qin" has a total of 88 episodes, and more than 30 episodes have been broadcast on TV, and the broadcast on Youdou will be broadcast one day later than on TV, and it will be about 20 days after the broadcast ends. During this time, the website will lose tens of millions at most, which can be made up from membership income, and the daily advertising will also make up for some losses.
In addition, the advertising revenue of "Emperor and Empress of Great Qin" is the big one, and this will definitely blind everyone's eyes at that time.
After dealing with these things, Li Bai left the company. In the past few days, he has spent most of his energy on Youdou.com, and he didn't even have time to deal with the last live broadcast of "Dream Show".
It is worth mentioning that the advertisers' early advertising expenses are called the next day after signing the contract. "Hip Hop Quartet" was also broadcast on Friday, and it is worthy of the title of the No. 1 online drama on the Internet, with more than 10 million hits on the same day, which may be one of the reasons why advertisers are so happy!
After arriving at CCTV, Li Bai directly came to the Spring Festival Gala venue to check the layout of the stage.
After entering, I found that the entire studio hall was completely renewed, which was completely different from the outdated situation I saw before, and the current hall gave people a high-end, atmospheric, and high-grade feeling, and the investment of tens of millions of dollars was not in vain. There are now nearly 100 staff members at the scene, who are doing the decoration and testing of the later lighting, and the two directors Zhao Weiguang and Wang Jing are also inspecting on the side.
"You two are on such good terms now?" Li Bai said jokingly, because there is more cooperation now, CCTV has become the big brother of Yanjing Satellite TV, and it takes good care of Yanjing Satellite TV, and CCTV has helped a lot this time.
"What's the matter with you stinky boy today?" Zhao Weiguang looked at Li Bai and said funny. Wang Jing also smiled and didn't speak, he was used to it.
"Director Zhao, don't bury me, can't I come to see you if I'm fine?" Li Bai said with a smile, but his expression was a little embarrassed, usually he really had nothing to do but go to the Three Treasures Palace.
"Haha, come on. I know you very well. Zhao Weiguang said with a smile, he would be in a happy mood every time he saw Li Bai. Fortunately, Li didn't know what he thought, otherwise he would definitely be scared half to death, and then shouted Don't do it!
"I'm here to see how the stage arrangement of the Spring Festival Gala is, and there are indeed some things to talk to you about." Li Bai was a little embarrassed.
"Look at it, I knew it wouldn't be good for you to come. Say, what's the matter? Zhao Weiguang smiled, with a really like that.
"Look, this stage also has this Spring Festival Gala investment, and it is expected to invest 100 million yuan in the early and late stages, can you see if our CCTV can ......?" When it comes to money, Li Bai is still a little embarrassed, after all, he himself is not a real businessman.
"You are a big boss, your income is hundreds of millions of dollars, and I heard that the online broadcast rights of a TV series recently are 3500W, which is seven times higher than the price of your peers, which is simply wealthy! Why are you embarrassed to ask Taili for money? Zhao Weiguang said angrily, he also had some opinions in his heart about Li Bai spending such a big price this time. I feel that Li Bai is extravagant, it is a complete waste, why should he pay such a high price for something that can be done at a low price.
Of course, these Li Bai can't explain it to him, and he can't explain it, after all, Zhao Weiguang is an older generation and is seriously influenced by culture. And they didn't have the Internet in those days, so they couldn't understand the benefits of the Internet hype and the benefits it could bring.
But this is not a disadvantage, if everyone's views are more open, it will not be Li Bai's turn to make trouble and pick up cheap today. If the network industry is relatively mature, it is estimated that it will be difficult to buy the broadcast rights of a hit drama in terms of all Li Bai's previous assets.
"What, do you have a problem with my old man's words?" Zhao Weiguang was stunned when he saw Li Bai again, thinking that he was unhappy to hear those words.
"Uh, how dare you? I was just thinking about things, and I was in a trance. I just thought of a way, if we are allowed to co-produce with CCTV at the CCTV Spring Festival Gala next year, we will cover all the stage costs this year, including next year, and we will have to do four things for sponsorship and advertising. Li Bai pretended to be generous, but he was a little nervous in his heart, calculating that such an old man still had a sense of guilt in his heart.
"Forget it, you kid is getting more and more potential profiteers now, and you have learned to dig a hole for this old man of mine. After the stage investment is completed this year, the cost of stage props next year is enough to have one or two million, and the cost of CCTV Spring Festival Gala actors is almost negligible. If this year's Spring Festival Gala is successful, the advertising cost of next year's CCTV Spring Festival Gala will be at least hundreds of millions. Zhao Weiguang said angrily, not fooled. This is something he deliberately evaluated, otherwise he would not have vigorously supported the Spring Festival Gala.
"Xiaobai, don't get an axe, Director Zhao has already promised to allocate funds to us, a total of 30 million, and 20 million has already arrived." Wang Jing really couldn't see it, this matter was still taken by Director Zhao to talk to him, and he didn't have time to talk to Li Bai in the past few days.
"Uh, haha, I see!" Li Bai was very embarrassed, and just wanted to calculate others, he was exposed. It seems that in the future, it is better to be a good person honestly.