Chapter 104: Advertising Negotiations

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Seeing that everyone was looking at him suspiciously, Li Bai took a sip of water, and then continued:

"We can charge per CPM traffic. That is, you will be charged according to how much you have per 1,000 effective ad views. This is mutually beneficial for everyone, such as 30 yuan per CPM, if the number of ad views is only 10,000 today, then everyone only needs to pay 300 yuan for advertising, which is much more cost-effective than 26W a day, right? Of course, if the number of ad views reaches 10 million a day, then everyone has to pay 300,000 Huaxia coins, and 100 million is 3 million. I believe that compared with the benefits it brings, everyone will definitely not care about such a little money, right? ”

"Dong Li's method is indeed very good!" After thinking about it, Li Tong also agreed very much. Even if you invest in advertisements on a portal like Qiandu.com, it is difficult for the number of views per ad to exceed 10 million a day, and the cost is 800,000 a day, so according to Li Bai's calculation method, the cost performance is too high.

Representatives of other companies nodded in agreement. Gu Yongjun didn't have much of an opinion on this, after all, the website was created at the beginning of the establishment of the future advertising fee model. However, he was still a little worried in his heart, and he didn't know if he would be able to recover the cost in the end. As a traditional media person with many years of experience, he is more optimistic about the daily fee, which is stable and lasting.

"Don't rush to conclusions, there is a hit drama recently, we can use this model to try to cooperate first. Each episode is preceded by a one-minute ad, two 15-second interstitial ads at a price of 40 yuan per CPM, a 10-second ad at a price of 30 yuan, and a 20-second ad at a price of 65 yuan per CPM. Li Bai said with a smile, and then added: "Everyone can think about it and then decide, if the effective advertising volume of this TV series reaches 10 billion, even if it is a 10-second advertisement, you will have to pay 300 million advertising fees in the end."

"Li Dong said with a smile, if we can really achieve so much, I believe that our company will be very willing to come up with this money." Liu Lei, a representative of JDB, said with a smile that if the number of advertising broadcasts can really reach 10 billion, the brand benefits and benefits generated are far higher than the hundreds of millions invested, and even more cost-effective than advertising on CCTV. After all, many people don't watch the advertisements on TV, and the advertising time is changed, so they invest more than 2 billion yuan in TV advertising every year. The Internet is different, you have to watch the video advertisement, and everyone is also optimistic about the benefits it can produce. And according to Li Bai's calculation method, the cost performance is indeed very high.

Moreover, at present, the highest number of video hits in China is Mango Satellite TV's "Huanzhu Gege", which is currently more than 1.1 billion, which is still an achievement that has been broadcast for free on Mango for more than ten years. So everyone thinks that Li Bai's assumption just now is a joke, but is Li Bai really joking?

However, Li Bai's words still made some small companies a little worried, afraid that their companies could not afford it, and felt that it was more suitable for them to put it on a daily basis.

The final result can be regarded as a happy one, the four advertising spaces of the TV series "Emperor and Queen of Great Qin" have been sold, Jia Duobao is really wealthy, and directly won the 20-second advertising space, the ten second one was won by Tianyu Group, and the other two 15-second advertisements were won by two game companies. As for the others, it was not in vain, and they also reached an agreement to run ads on a daily basis. Of course, if you put it on a daily basis, you have to sign a contract for at least one quarter.

Although the advertising tender has ended, the matter is far from over......

"Super big revelation: Youdou.com bought the online broadcast rights of "Emperor and Empress of Great Qin" at a high price of 3500W, is Li Bai hype or hype? Anyway, Sect Leader Huang has become a big winner! "The well-known meager big V Dalian domestic products broke the news in a meager way. Since he smeared Li Bai last time, he has been a low-key person, and this time he finally seized the opportunity, of course he can't let it go. Of course, he didn't say anything excited, he was really afraid of angering Li Bai's bunch of rice.

And his meager is like a fuse, which instantly ignited the entire network, the media and even the entire entertainment industry. Youdou also officially occupied the headlines of major media for the first time, and the traffic of the website also skyrocketed instantly, and everyone was curious about what kind of website was so awesome and so wealthy. Thanks to the preparation of several large servers in advance, the tragedy of website paralysis did not occur.

On the same day, many of these people officially became loyal fans of Youdou.com, and the number of videos of the video contest increased from more than 30,000 to more than 100,000, and the number of website registrations and members almost doubled. Before the show started, the 3500W invested was earned back several times first, which also allowed Gu Yongjun to once again see Li Bai's forward-looking vision and business insight.

It was also from this day that Gu Yongjun never questioned Li Bai's measures again. Of course, there are very few such things, after all, Li Bai is a typical hands-off shopkeeper, and his focus has always been on the production of variety shows. So in addition to the company's general policy, he will not interfere in other things at all. This is also Li Bai's success, the things he doesn't understand are completely handed over to those who understand, and he won't be tired while completing things efficiently.

In other words, what company doesn't want to sell more TV series and movies it produces? Therefore, on the same day, many studios and companies contacted Youdou to confirm the authenticity of this news and wanted to seek cooperation. In this regard, Li Bai did not hesitate, and directly asked Gu Yongjun to reply to them, and in the next few days, he directly purchased the exclusive online broadcast rights of some hit dramas and high-grossing movies that had just been released. The agreement also indicates that the specific broadcast time is subject to the final decision of Youdou.com.

Of course, the price will not be as high as "The Great Qin Empire", but it is also 20% higher than the opening price of Soybean Network. Chen Xingwen, the president of Soybean Network, was gloating when he heard about this incident, and felt that Li Bai was completely dying, and he didn't take it to heart. And the executives of Soybean Network are all old people in the industry, and they are not optimistic about Youdou.com, so they acquiesced to Chen Xingwen's approach.

In fact, they all think about the problem according to the old idea, and they all think that the advertisement is broadcast on a daily basis. According to their ideas, even if Youdou pulls up 20 advertisements, if the whole network is placed on the whole network, it will be calculated according to the average price of 20W in the industry a day, and 20 ads will only be 400W a day, which will also deduct the operation and maintenance costs of the website, as well as various video copyright investment costs. Because Youdou video is free to play, so after deducting various expenses, the profit will definitely be negative, and the negative is far away, and at the same time, Youdou's funds will not be able to support it for long.

"Xiaobai, this Dalian domestic product has helped us a lot this time!" Gu Yongjun said excitedly. After this incident, he has been held by industry insiders in the past few days, and he was worried that he couldn't buy the video copyright before, but now he can't pick up many picks.

"Old Gu, do you think he would be so kind?" Li Bai said with a smile, this time it was up to Chen Rong to help, she had dealt with the Dalian domestic products when the former company helped Dewey to hype. Because Chen Rong's entry into Li Bai's company was very low-key, well-informed people like Dalian Domestic Products had to passively sell their lives for Li Bai this time. If Dalian domestic products knew that all this was completely Li Bai's strategy, it was estimated that they would be blown up! Of course, Li Bai will definitely not tell the truth.

"You can't have arranged this, right? Is it really okay for you to blacken yourself like this? Gu Yongjun said in surprise, and finally came back to his heart.

Li Bai smiled and said nothing, everything was silent. After a while, he said with a solemn expression:

"Old Gu, we currently have limited funds, and we have only purchased the copyrights of some excellent works. These TV series will not be broadcast online for the time being, and everything will start again when the dust settles on "Emperor and Empress of Great Qin", and then we will fully launch a new advertising model. As for the newly purchased high-grossing movies, a special membership channel has been set up in the movie classification channel, and these movies are broadcast on the member channel. Now that we have so many members supporting, it's time to repay them. ”