Chapter 296: Suicide Sniping
Zhang Ziming's sources are naturally not as good as the bigwigs of "Lianzhong Commerce".
Early in the morning, Li Dahai sat in the general manager's office and was comfortably tasting Longjing, in recent days, the development of "urban mood" is not bad, the daily turnover of this store in the pedestrian street is about 30,000, so there is a net profit of nearly 300,000 a month, plus more than a dozen county franchise stores have been determined, "urban mood" has begun to emerge in the market of Qing Province, at this time the operation supervisor came in to ask for instructions.
Li Dahai glanced at the application materials handed over by the operation supervisor, it turned out to be the price application for the National Day event, Li Dahai looked at it, frowned lightly and said: "Do a 5% off event?" Why? Have you ever understood the intensity of Yaxi's activities? ”
The head of operations said: "The new listing of 'Yaxi' is 8.8% off the whole site, and the activities during the 11th day will definitely not be less than 7% off!" ”
Li Dahai said: "In this case, why should our activities be reduced to 5% off?" 6% off or 6.5% off is not attractive compared to the activities of 'Yaxi'? What's the point of sacrificing so much gross margin for no reason? Don't approve! ”
The operation supervisor was brought over by Li Dahai from "S Horse", and he has been following Li Dahai for a few years, and he is considered to be his absolute own person, and he was reprimanded so harshly by Li Dahai, and then lowered his head and said: "When we opened a new store last time, didn't 'Yaxi' also make a trick?" As a result, our performance on the opening day was lower than expected! ”
Li Dahai also felt that for a girl, what he said just now seemed too harsh, so he said calmly: "Even if people sniped us, they didn't sacrifice their own interests, I watched their activities at that time, and the intensity was not great, it can only be said that they knocked us in the face while they were clearing the warehouse normally, and we are not as strong as others and have nothing to say, so we are in a different place." We may do the same. ”
"I didn't say that you can't do profit promotions, but your profit concessions are suicidal, which not only gives consumers the impression that our brand is often discounted, but also has a very large discount, and it also sets off the brand of 'Yaxi' far above us, because people have enough to do every promotion."
The head of operations turned red and said: "Mr. Li, my idea is extreme, I watched 'Yaxi' launch a new series, and in the past two days, I have been doing grand publicity, I want to snipe them." Avenge the last kill! ”
"A new series of 'Yaxi'? Where did you see it? Li Dahai hurriedly sat up straight and asked.
The operation supervisor said: "The shops on their pedestrian street have begun to arrange display stands, and the main gate of Yaoguang Department Store is also being arranged now, I went to see it, it is also the new series of 'Yaxi'!" ”
"The main gate of Yaoguang Department Store?" Li Dahai sighed, this place is not something he dares to think, but the person "Yaxi" will go, which cannot but be said to be a huge gap.
"Yes, Mr. Li, you don't know that since 'Yaxi' entered Yaoguang Department Store. This brand has been upgraded in the hearts of customers, and many customers buy shoes in our store, and our shoes of the same style as Yaxi are one-third cheaper than 'Yaxi', and customers still feel that they are expensive. also said that 'Yaxi' is only a little bit, but it is a big brand! Our shopping guide explained that we are also a famous brand, similar to 'Yaxi', and the customer immediately said: "People are the brand of Yaoguang Department Store." Can you compare to others? Mr. Li, do you say this is not angry? ”
Li Dahai shook his head and said, "There's no way, everyone will think so in their hearts." In this way, you work hard to make a performance, I will come to ask the marketing department to carry out public relations, and strive to open the 'urban mood' into Yaoguang Department Store! ”
When he said this, he had no confidence in his heart, not to mention Yaoguang Department Store, even Tianfu Department Store has not talked about it until now, the brand of "urban mood" is definitely not the worst in Tianfu department store, so it is completely hopeful to enter Tianfu, but it depends on how much Li Dahai is ready to sacrifice, it is different from "Yaxi", "Yaxi" was invited in, "urban mood" definitely does not have this treatment, and must "beg" in.
After appeasing the operation director, Li Dahai asked the secretary to call Li Ming and Sun Zhiguo over.
Li Ming is an idle position in "Lianzhong Commerce", which is equivalent to Zhang Xing's agent in "Lianzhong Commerce", Li Dahai usually does not have any requirements for him, as long as he does not violate the interests of the company, Li Dahai will not go to him, but Li Ming is also the director of the marketing department, so when talking about market issues, Li Dahai will still call him.
Sun Zhiguo has been working with Tianfu Department Store recently, since the last time he touched the nail in Dai Yang, he has also learned to be obedient, knowing that Tianfu Department Store did not put him in his eyes at all, so now he has become very low-key, and Li Dahai has given him a certain right to dispose of funds, and recently invited Dai Yang to drink a few flower wine, although Dai Yang is still arrogant, but it is no longer like before to ignore him, and about the "urban mood" into Tianfu Department Store The matter has also begun to be formally negotiated, although the conditions are very harsh, But there is finally hope, Li Dahai encouraged him a few words for this result, and Sun Zhiguo also felt that he had done a good job in this matter, so he was in a very good mood recently, humming songs on the way to and from work, and walking with his eyes up and straight chest.
After a while, the two arrived at Li Dahai's office, and found that Li Dahai was packing up his laptop, which had been put into his computer bag.
stepped forward to say hello together, and Li Dahai said to the two: "You guys clean up, wait and go to the pedestrian street with me!" ”
What was the specific matter, Li Dahai didn't say, and the two didn't ask, they quickly went back to their office to pack their things, and then came to find Li Dahai, Sun Zhiguo was quick-eyed, took Li Dahai's computer bag as soon as possible, and helped him hold it, which made Li Ming, who was a little bit late, a little unhappy. However, he is Zhang Xing's person, and he didn't think too much about meeting Li Dahai, which is different from Sun Zhiguo.
At noon, the passenger flow of the pedestrian street is already a little crowded, quite a feeling of catching up with the temple fair, especially the Yaoguang Department Store is located in the center of the business district, the passenger flow in front of the door is greater, at this time there is a couple walking side by side, suddenly turned their heads to look at the outdoor large electronic advertising screen of Yaoguang Department Store, and the sight of the two people was frozen at the same time.
The big screen is playing a brand of advertising, the heroine in the advertising film is young and beautiful and noble and elegant, the perfect facial features with a beautiful figure, the lotus step seems to come from the painting, the couple was stunned for a while, and even forgot to look ahead, until the "bang" sound, the man screamed, the two came back to their senses, this look turned out that the two unconsciously walked to the newspaper stand in the middle of the pedestrian street, and hit it directly. (To be continued......)