Originally, "snow &elegance" was sold in the store, although the company repeatedly requested, and the supervisors repeatedly preached that it should be regarded as the top priority, and even took out the gold display surface in the store to "snow &elegance", but the store manager and clerks did not take this brand seriously in their hearts, because the company's standard for assessing them is the performance achievement rate of the store, in their understanding, "Yaxi" is a famous brand, a household name, "snow &elegance" It is a new brand, and it is designed by a company that has no experience in development and design, and has no background, and it is impossible to compare with "Yaxi" in any case, and it is obviously not the same as "Yaxi" in terms of performance contribution.

But the news from a store made them realize that their understanding may have been seriously wrong, the first day of "snow&elegance" performance is very eye-catching, although long-term sales may not be stronger than "Yaxi", but because of the new listing, many consumers are fresh, so the sales performance in the first few days should not be worse than "Yaxi", and the style and style of "snow&elegance" are very different from "Yaxi", filling the gap in some styles of "Yaxi", in view of this, The second and third stores of Zhonghai Pedestrian Street have accelerated the speed of layout and sales.

When a large promotional poster appeared in the transparent window outside the store, Qin Xue's beautiful demeanor in the poster immediately attracted the attention of countless people.

"'Yaxi' has a new style!" The first reaction of many people who don't know the inside story is like this, so such a message quickly spread to the entire shoe circle.

In "Daming Commerce", Zhang Ziming was sitting opposite Zhao Hua, and said with a frown: "Control costs." We must control the cost, we now have a backlog of inventory, which seriously occupies funds, and now we have to calculate and spend every money. ”

Zhao Hua nodded wordlessly, "Daming Commerce" a few months ago with lofty ambitions, ambitious to be with "Sifan Trading" in the women's shoes market for a long time, they were too optimistic about the market, blind confidence in their ability to control the market, so that the summer goods were ordered 5 million, and the autumn and winter orders were 8 million. As of the end of September, the summer sandals of "Daming Commerce" sold out less than 5%, which is a terrible rhythm, because they do not have direct stores, and the franchise stores have just developed a few, there are no digestion channels, so that a large number of goods are backlogged in the warehouse, and now the biggest problem they face is that the warehouse bursts, and new products cannot be put into the warehouse. At the same time, it is now close to October, and there is still no digestion channel for autumn orders, if it is not possible to open an effective store with a strong clearing capacity by the end of October, then it is conceivable that there will be a backlog of autumn goods.

More than 10 million funds are occupied. Occupying the warehouse, these goods have to wait for a discount, this loss is huge, it is already unbearable. At this time, the "Daming Trade" no longer wanted to compete with the "Sifan Trade", and the problem they urgently needed to consider now was survival, how to clean up these inventories. The inventory of 10 million is not to mention in the hands of a provincial agent, even if it is put in the headquarters of "Livs", it is also a big trouble.

"Huazi, how can you solve this problem now?"

Zhao Hua thought for a while and said: "Open a store in Zhonghai Pedestrian Street, open a store at all costs!" I have learned about the sales of 'Yaxi' and 'Urban Mood', the former can do more than 2 million / month, the latter can also do 1 million / month, if we have a store here, the digestion capacity of the inventory will be greatly improved, if we have two stores, then by the beginning of spring next year, these inventory goods can be completely taken out to clear the warehouse, not trying to make money, as long as the goods are converted into cash! ”

Zhang Ziming nodded and said: "Hurry up, I'll give you permission, you don't need to report to me to get a store within 1.5 million, you can decide directly, if there are other expenses, we will discuss, in short, at all costs, hurry up and open a store in Zhonghai Pedestrian Street!" ”

Zhao Hua said: "With so much money, you can go to the store of competing products, even if you can't pry it down, you will disgust them, we bid the landlord 1.5 million, I don't believe that the landlord will not go to them." “

Zhang Ziming said: "This, forget it, 'Yaxi' or 'urban mood', I don't want to mess with them now, if we can pry them, they can pry us, our leasing ability is not as good as theirs, and in the end it is we who suffer." ”

Zhao Hua nodded yes, and at the same time found that Zhang Ziming had recently lost the domineering spirit he had at the beginning, thinking that when he met the beautiful boss of "Sifan Commerce" with him, Zhang Ziming also said that he would fight them in the mall, and now he tried not to mention "Sifan Trading", a little bit of a tiger color.

At this time, someone knocked on the door outside and came in, it was the supervisor who came back to reimburse the store expenses, Zhang Ziming signed and asked the supervisor: "Has the performance of eLong Department Store grown recently?" ”

The supervisor said: "There is an improvement, I did 45,000 last month, and 50,000 this month!" ”

Zhang Ziming sighed and said: "This month's price is at the lowest, I do activities every day, and my performance has risen so much, but the gross profit margin has dropped by 5 points compared with last month, so this month's loss is more serious than last month." ”

The supervisor knew that the boss was in a bad mood, so he didn't dare to speak again.

Zhang Ziming asked again: "What is the performance of 'Yaxi' this month?" ”

The supervisor cautiously replied: "230,000!" ”

When Zhang Ziming heard this, the pen of the signature shook off, and then he said excitedly: "I know." ”

The supervisor thought that he also understood Zhang Ziming's mood after hearing the performance gap between the two sides, and carefully took the reimbursement form, and then suddenly remembered something: "By the way, Mr. Zhang, when I just came over, I passed by Zhonghai Pedestrian Street and saw that the 'Yaxi' store seemed to have a new style, and it had begun to publicize, and the spokesperson's poster was hung. ”

These words immediately attracted Zhang Ziming's attention: "New? Do you mean a new collection or a change of shoes? ”

The supervisor immediately explained: "It's a new collection, I didn't enter the store, and judging from the promotional poster, the shoes are very fashionable. ”

Zhang Ziming nodded and said: "Okay, in the future, if you find any actions of competing products in the market, you will give feedback in time, you can go out first." ”

After the supervision went out, Zhang Ziming said to Zhao Hua: "Huazi, let's take a look, I have reflected on it these days, we don't have to look at him with a hostile attitude now, but look at it with a learning mentality, Xu Si can take this brand to such a large scale in just half a year, I can't help but say that her ability is still admirable!" (To be continued......)