Chapter V: Cooperation
Lin Fan looked at the time, now it was just 5 o'clock in the afternoon, and he visited a few more stores, the effect was not very good, whenever Lin Fan asked about sensitive information such as sales, landlord, etc., the clerk immediately became vigilant and tight-lipped, thinking that the company had an explanation, and trade secrets could not be disclosed.
Lin Fan was not discouraged, this is a normal situation, like the "spring" women's clothing that has to answer all questions, it is really too rare, today is a big luck.
As soon as Lin Fan walked into the Semir store, the shopping guide shouted at the door: "Welcome, please choose at will!" β
Lin Fan looked at the busy figure of the shopping guide, and didn't go to them for information, one was too busy, and the other Lin Fan didn't think they would tell him any information. The clerks of such stores generally have special training, and it is impossible for the clerks to disclose sensitive information to outsiders.
Walked straight to the cashier, the cashier on the cashier was busy opening the cashier, one sales receipt had been opened to the end, and the other had already been used up. Lin Fan roughly estimated that there were 100 sales receipts for one book, and 200 for two books, which means that up to now, this specialty store has sold at least 200 pieces today, and this has not yet counted the joint orders. Based on the customer unit price of 150 yuan, the sales volume is close to 30,000. From 6 to 8 p.m. is the peak sales period, so that the store has nearly 40,000 sales a day. This is management, this is the brand, this is the degree of fashion, all kinds of elements are superimposed, giving customers a new shopping experience, and customers give back to it is enthusiasm, consumption power, and huge wealth.
Using this method of roughly estimating the turnover through shopping receipts and unit prices of goods, Lin Fan roughly estimated the sales data of the current pedestrian street clothing retail market, which is high, with an average monthly sales of more than 1 million, such as Semir and Meibang. There are also some lower bulk stores, with an average monthly sales of between 150,000 and 300,000. The gap during this period is staggering, and it also indicates that bulk stores will inevitably be eliminated from the market due to lack of competitiveness in the future.
I found a fast food restaurant casually, ate briefly, looked at the time, it was already 8 o'clock in the evening, Lin Fan walked towards the "Love" cafΓ© again.
As soon as I entered the door, the round-faced little beauty shopping guide greeted me and said in a joty voice: "You are so punctual, Mr. Chen just arrived, and you came over." β
Lin Fan said: "I've always been punctual, is it convenient for Mr. Chen now?" β
"Well, I just told Mr. Chen, someone is looking for it in the afternoon, you can go directly to it, in the innermost general manager's room."
Lin Fan thanked the guide, walked through a corridor, saw an office with the door number hanging in the general manager's office, and knocked lightly a few times.
"Please come in!" A man's voice came, full of energy.
Lin Fan pushed open the door, the office was not big, only about 10 square meters, a simple desk, several rows of document shelves, and a middle-aged man about 40 years old sat on the black chair, well-dressed, with a smooth complexion, and he looked like a pampered person. But looking at the simple furnishings of the office, Lin Fan judged that this was also a pragmatic person.
"Hello Mr. Chen, meet for the first time, let me introduce myself, my name is Lin Fan, Shuangmu Lin, ordinary Fan" Lin Fan walked calmly, neither humble nor arrogant, and looked at Chen Tianhao squarely.
Chen Tianhao knew that someone was coming to look for him in the afternoon, but he didn't think it would be the young man in front of him who looked like a student, and there was a trace of curiosity in his eyes, but he pointed to the chair in front of the desk for a moment and laughed loudly: "Xiaolin, please take a seat, what's the matter?" β
Lin Fan sat down generously, looked at Chen Tianhao and went straight to the point: "I know that Mr. Chen has a shop on the pedestrian street, and I came here this time mainly to see if there is a chance to cooperate with Mr. Chen." β
Cooperate? Chen Tianhao looked at Lin Fan suspiciously, looked at his clothes that were not worth 300 yuan from head to toe, and his immature and delicate face, and sneered: "Xiaolin, what do you mean by cooperation?" β
Lin Fan pretended not to notice the contempt in Chen Tianhao's eyes, and said with a slight smile: "I am going to open a brand women's shoe store in the pedestrian street, and I want to rent Mr. Chen's shop." β
Chen Tianhao shook his head with a smile and said: "Xiaolin, you are about the same age as my kid, and you are in the stage where your heart is higher than the sky, and my kid is now shouting about entrepreneurship all day long, but entrepreneurship is not so simple."
Lin Fan knew that Chen Tianhao didn't believe that he had the ability to run a shop alone on the pedestrian street, so saying this was tantamount to euphemistically persuading him to quit. This is also common sense, if you don't have the market experience in your previous life, and you don't have a "prophet" about the general trend of the future, let an 18-year-old teenager with an average family background and ignorance of the world come to control a store with an investment of 1 million, and whoever you say it to will be a joke.
"Mr. Chen, I came here with sincerity." Lin Fan solemnly emphasized.
Seeing that Lin Fan didn't listen to persuasion, Chen Tianhao was a little annoyed in his heart, and immediately asked, "Do you know how much the rent of a shop on Pedestrian Street is now?" It takes a lot of money to do business here. β
"I know, the price you rented out before was 400,000 a year."
Lin Fan's tone was light when he talked about 400,000, as if he was talking about 40 yuan. And Lin Fan obviously came prepared and had an in-depth understanding. For a moment, Chen Tianhao inadvertently really began to pay a little attention to the so-called cooperation mentioned by Lin Fan.
"It's not 400,000 a year, it's 380,000, but this is the price 3 years ago. But that's not all. Chen Tianhao replied.
"Of course, there is a growing reputation for store sales, and coins are also depreciating, so of course the current price cannot be continued three years ago."
Chen Tianhao nodded, and then said, "How much can you sell in my store?" β
Lin Fan did not answer positively, but said with a smile: "Mr. Chen, I came today, one is to talk to you about cooperation with sincerity, and the other is that you are a senior in the business world, I can come to learn from you, it is also a rare opportunity for me." "As soon as Lin Fan opened his mouth, he divided the two generations, you Chen is always the senior, and I am the junior.
Seeing that Chen Tianhao didn't answer, Lin Fan continued: "In terms of rent price, I won't speak, how much rent do you think this house can give me, you can make a price, I will listen to you." β
Chen Tianhao laughed, and said secretly in his heart, this kid, what listen to me, what he says is good, don't forget to put a high hat on me, if I offer too high a price and have a reputation for bullying juniors, this kid will not agree.
After thinking about it: "600,000 a year, if you understand the current rental market, you should know that this price is very fair." β
Lin Fan knew that this price was fair, so he pretended to think about it for a while and asked, "Mr. Chen, I want to know about a few aspects, you are the property owner of this shop, right?" β
"Yes, I have all the qualifications."
"What is the saleable area of the store? What is the width of the face? What is the height of the floor? β
Chen Tianhao replied: "The construction area is 120 square meters, the practical area is 100 square meters, my faΓ§ade is very high, there are 5 meters 4, the width is 9 meters, and the image of the door is very beautiful." β
Lin Fan secretly rejoices that there is a certain difference between doing shoe business and doing clothing business, making shoes has great inventory requirements, so the warehouse will occupy a part of the area, and the larger the warehouse requirements for this store with the passenger flow of the pedestrian street, the better. The floor height of 5 meters 4 can be made into a compartment, and the 2nd floor is all used as a warehouse, so that the store area is expanded, and the sample of shoes can be increased, and the warehouse is enough at the same time, which is not a little bit of contribution to the performance.
"When will the store be delivered?" Lin Fan asked
Through questions and answers, Chen Tianhao gradually believed that Lin Fan really came to talk about business, because Lin Fan's questions went straight to the root, and he seemed to be a veteran who often talked about shops.
"On May 20, the previous contract period expired. Now the upper family is still talking to me about renewing the contract, and I haven't promised him yet, but after all, he has the right of first refusal. Chen Tianhao said meaningfully, the information he revealed to Lin Fan was that my house was the emperor's daughter and did not worry about marrying, and many people cried and shouted for it.
Lin Fan smiled and said, "This is not important, and I didn't think about grabbing the house from him." So I said at the beginning, if Mr. Chen's shop can be rented to me, how much are you willing to rent? If you think that it doesn't matter if you have a family with a customer, it doesn't matter if you don't rent it, it is my biggest gain to get acquainted with Mr. Chen, and I also believe that we will have the opportunity to cooperate in the future. In my heart, I said that the right of priority to renew the lease was based on the premise of the same conditions, and with the operating ability of "spring" women's clothing, the rent of 600,000 yuan was obviously unbearable.
Chen Tianhao saw that Lin Fan's expression was calm, not nervous at all, and he knew that he couldn't bluff him. sighed and said, "When I saw you, I remembered when I was young, and I was terrible in the future." So be it, 600,000 a year, if you can accept it, this house will be given to you. β