After Chang Zheng and Happy Chick exchanged ideas for "Langya Bang", Happy Chick was full of creative passion for this work, and she was ready to start writing an outline.

When an author is full of creative passion for an inspiration or an idea, he will burst out with infinite creative motivation. No successful writer would write a story that he is not interested in and has no creative impulse.

It is true that business writing should take into account the market demand, and it is not that authors can write how they want to write, and they can play how they like. There are so-called business routines in business writing, but the stories brewing under the routines must be the ones that a successful author likes.

No successful author writes a story that he doesn't like and gets readers to like it. Relying on writing to seek fame and fortune is the external driving force of the author, and it is a very important creative driving force, but it is by no means the only driving force. More important is the internal drive, that is, the unleashing of imagination in the creative process to obtain the pleasure of creation. It's hard to find a great god who has achieved fame, just writing for fame and fortune, so he became famous and profitable.

So Chang Zheng has confidence in Happy Chick, because she is now very creative and internal. For fame and fortune, she doesn't value it so much. All the copyrights of her "Palace 2" were bought out by Chang Zheng for 250,000 yuan.

250,000 is definitely a friendship price. The happy chick didn't bargain with Chang Zheng, Cangshen said as much as you wanted.

Chang Zheng was a little reluctant to go, but he didn't have a lot of money on hand for the time being, and he would compensate the chick through physical books, film and television drama adaptations and other businesses in the future. He feels that with the relatively pure creative mentality of a happy chick, over time, she has a good chance of becoming a generation of goddesses.

After the happy chick left, Chang Zheng began to sort out his current work business.

The application for "Cultural Innovation Enterprise" has been arranged for personnel to follow up, and it is expected to be approved by the end of April. At the end of March and the beginning of April, the new starting point company should usher in the delegation, and the delegation was well received, and the problem of approval at the end of April was not big.

Apply for "Cultural Innovation Enterprise". On the one hand, tax cuts can alleviate a lot of financial burden for the standing levy. On the other hand, you can also go to the bank to borrow money under the golden sign of "cultural innovation enterprise".

Before looking for a bank to borrow money, Chang Zheng had to make the 32 works he bought out popular and increase the valuation of copyright mortgages.

The valuation of a work's copyright is related to several factors:

The author's fame, popularity, and audience base, as well as the achievements and royalties of the author's completed works, and the market value created. This is most important, because before the other copyrights of an online work have generated market value, the appraisal agency will value the author's previous performance. Simply. The price of the works of the supreme god, the great god, the small god, and the ordinary author varies from high to low, and the difference is not small.

This is the brand premium effect, the brand of the great god is placed there, and this brand is very valuable. For cars of the same displacement, luxury car brands sell for 1 million, and domestic cars sell for 200,000. Luxury cars are 800,000 more expensive than domestic cars, and the 800,000 is not expensive in manufacturing costs, of which 500,000 are brand premiums. The same is true in the world of writing.

The second is the achievements of online novels on online platforms, such as clicks, collections, recommendations, monthly passes, subscriptions, and so on. The better the grades. It shows that the more readers who pay attention to this novel, this book has a lot of potential for IP expansion.

The data on the books looks good, so let's take a look at the quality of this work.

Well, that's pretty good. Sure enough, it's a good book, and it lives up to its name.

Hey, it's so-so, how can this book be so popular?

Depend on. What the hell! Can this kind of bad book get such good results?

With regard to the quality of the work itself, the evaluation body generally comes to these conclusions. But as long as the book data is good, even if the quality of the work is bad. It won't have much impact on its valuation. If it's a good review, it's the icing on the cake.

Therefore, the evaluation agency focuses on the author's reputation and past performance, online book data, and the quality of the work, and the importance is reduced in turn.

It's not that the evaluation agency doesn't pay attention to the quality of the work, and there will be professional review experts in the evaluation team. However, the evaluation agency is also deeply aware that turnip and cabbage have their own preferences, and review experts can give professional and literary comments, but they cannot represent the entire reader market.

What is representative of the reader's market? It is the book data of the work.

The better the book data, the more popular and marketable the work is. The market is sometimes difficult to grasp and understand, and Xiaobaiwen is criticized by experts for being useless, but they are just able to fire.

Appraisal agencies evaluate the market value of the work, so they pay more attention to the market brand value of the author's pen name, as well as the online data of the work. The winners in the market will follow the market trend, not resist.

Chang Zheng also knows this, so he wants to make the book data of 32 buyout works look good. He has already arranged for the editorial department to do it.

It's not cheating. It's too easy for the website to do a good job of reading the data of the works on this site. Turn 100,000 clicks into 1 million, change it in the background, and you can do it in 3 seconds, which is a death. There have been websites that have done this, and it's ugly.

Even if you operate intentionally and actively, you must follow the rules of the game.

The editorial department of the new starting point has arranged the order of recommendation, and the 32 buyout works will be pushed in turn, with big seal push, seal push, and selected ...... The best and strongest recommendations are on the turn. This is the internal propaganda strategy of the new starting point network.

There is also an external propaganda strategy, which is to go to external platforms to publicize, such as bean sauce book review network, empty talk base forum, etc. Outreach costs some money.

Whether the book data can be good or not, the adjudicators are the readers. What Chang Zheng does is to provide a promotion platform for the buyout works as much as possible.

There are now hundreds of thousands of books in the library of New Beginnings, and nearly 10,000 signed works. Is it fair for the other works that the website takes such good care of these 32 books?

At this stage, Chang Zheng can only try to be fair, because these 32 buyout works are now his property, which is related to the strategic goal of New Beginnings.

After all, New Beginnings is a commercial website, and you have to focus on doing business to create fist products. This book is all about the point, then there is no point.

Besides, these 32 works are the best ones selected from hundreds of thousands of works. At least Changzheng and the editorial department agree that they are the best and most marketable. So they are eligible to be pushed.

It's not just the New Start Network, almost all book stations do this. Flowers need to be lined with green leaves.

For the authors, it is necessary to come out on top. You have to write well, and the book station will not operate for you for no reason. The online literature industry is indeed a very competitive and brutal industry. The god success rate is very low, and the elimination rate is very high.

In other words, if you want to become famous and profitable, the competition in which industry is not so fierce and cruel. No one succeeds casually......

Thinking of external propaganda, Chang Zheng's heart disease came again. One of the most important external platforms, the wireless platform, and the new starting point network have not yet been able to access this channel.

The current situation of wireless platforms is about the same, and the wireless base controls 80% of the mobile reading market. In second place is the cellular reading platform with a 10% market share. The remaining wireless platforms compete for 10% of the market resources.

Xie Wenbo is in charge of the South China Division of the wireless base. Chang Zheng really didn't want to go to him and trouble this very stubborn wall-digging boy.

But Chang Zheng really wants to go to the wireless base, which is a super platform that almost monopolizes the mobile phone reading market.

Tangled, what should I do?

Chang Zheng thought about it for a long time and made a major decision. Go to Beijing, go to the headquarters of the wireless base located in the capital, go to their headquarters to sell door-to-door.

The idea was a bit presumptuous, but Chang Zheng decided to give it a try. If it doesn't work, forget it, and you won't lose anything. What if it happens?

Of course, before Chang Zheng went to the capital. Gotta make a phone call. The gate of the wireless base headquarters, can he enter if he wants to?

Chang Zheng took out his mobile phone, found Zhongli Jian's number, and asked the sword god first. See if the sword god has any acquaintances. If the Sword God is willing to help with the introduction, then it will be easy to do. If the sword god is unwilling, then he can only give up this plan and plan again.

Chang Zheng was about to dial when a call came from his mobile phone. Caller: Yue Ru.

Hey. Whatever you want. I was just about to find the Sword God, but I didn't expect the Sword God Lady to take the initiative to call.

Chang Zheng answered: "Hello Sister Ru." ”

Yue Ru: "Hello Mr. Chang, your website has been very prosperous recently. It's time to make money. You've made a lot of money, so you have to treat me to dinner. ”

Chang Zheng smiled: "Sister Ru made fun of it." How dare I compare my small business with Sister Ru's big business. Whether it's a profit or a loss, I have to invite Sister Ru to dinner. It's already past six o'clock, and I'm afraid it's too late for dinner. In this way, I will take the earliest flight to the capital tomorrow and invite Sister Ru and the Sword God to lunch. "That's the best, when I have lunch tomorrow, I'll talk to Sword God and Yue Ru about the wireless base in person. Yue Ru's supernatural powers are even greater, and it would be easier for her to be willing to help.

Yue Ru: "Ming'er's matter, Ming'er will say it again, I'm hungry, you and Dou Yan are coming to Marriott International now." Today's dinner is eaten here, you pay for it. ”

"Huh? Sister Ru, have you arrived in Nangang? "Marriott International is a well-known luxury hotel in Nangang.

Yue Ru: "It's been two days, and I've just finished talking about everything. Come here. ”

“OK！ Coming soon. ”

……

Seven p.m., Marriott International's restaurant on the second floor.

Chang Zheng, Dou Yan, and Yue Ru ate in a private room.

After three rounds of drinking, Chang Zheng mentioned the matter of the wireless base to Yue Ru.

Yue Ru smiled and asked Chang Zheng: "The South China Division of the wireless base is at your doorstep, why do you want to go all the way to Beijing?" Their various business divisions also have the right to arrange the works of the book station on the wireless base platform. ”

Dou Yan looked at Chang Zheng with a smile, she wanted to see how Chang Zheng answered.

Chang Zheng put his arm around Dou Yan's shoulders and said, "Sister Ru, it's not a secret, I can't talk to the person in charge of their South China Division." That kid wants to be my woman, so I don't want to talk to him. Of course, he can't soak my woman, he can't compare to me at all. But I just don't like him. ”

"you, you're still so cheeky in front of Sister Ru!" Dou Yan was disgusted with Chang Zheng.

Yue Ru smiled, "Heavenly God, you have a strong sense of territorial protection. ”

Chang Zheng: "As a businessman, maybe I'm a little pushy. But as a literati, willfulness is our specialty. ”

"You pee, you really look like the sword god back then." Yue Ru seemed to appreciate Chang Zheng's urine, "Let me give some personal opinions." At the headquarters of the wireless base, including the headquarters of Tianhua Motion, I also know some friends. But I don't think it's appropriate to skip the South China Division and talk to their headquarters directly for this business. ”

"Oh, I see." Chang Zheng said, it seems that there is no play.

Yue Ru said: "Even if you go to the wireless base, they may not be able to give you much preferential treatment for your new starting point. The superior resources of the wireless base have long been divided by those big book stations, and you are eating some leftovers when you go to the wireless base. Instead of making phoenix tails, it is better to be the head of a chicken first. One day, the pheasant will become a phoenix, and you will become a crest. If you think differently and save the country by curves, you may have a shorter time to reach the other side of victory. ”

Chang Zheng secretly pondered Yue Ru's words, "Please also ask Sister Ru to give advice." ”

Yue Ru: "If you are free tomorrow, come with me to meet a friend." My friend is going to build a new mobile reading platform, maybe you can cooperate. (To be continued......)