Zhonghai Pedestrian Street is the favorite place for young people to go shopping, people who have just graduated and joined the work usually like to consume here, some college students like pure shopping, just look at it and don't buy it also like to be here, the Chinese people have the heart to join in the fun, where there are many people to go.

At ten o'clock in the morning, the pedestrian street was already full of people coming and going, and the shops of "Yaxi" had already begun to be busy, with customers picking shoes, trying them on, and making transactions, as in the past.

Suddenly, a customer found that the store display is different from the past, in the store's island display area, there are more than a dozen shoes in terms of style and material are completely different from "Yaxi", elegant, fashionable, and atmospheric, so that the customer took a fancy to it at a glance, and excitedly said to the shopping guide: "Beauty, take these shoes to me to try them on!" ”

The shopping guide went to the warehouse to pick up the shoes and handed them to the customer, and told her: "You really have a vision, this is our company's new brand "snow &elegance", we just finished the display, and the promotional posters have not been hung up."

The customer happily took the shoes and responded: "New brand, isn't it 'Yaxi'?" ”

The shopping guide explained: "No, this is a high-end brand that our company has just launched, which is currently being displayed in our store, and it will be opened in a large shopping mall in the future." ”

The shopping guide is not clear about the concept of shopping malls and department stores, but she has heard the supervisor say that "snow &elegance" is a tall brand, and the future will take the high-end route, so when she introduced, she emphasized the big shopping mall, and she felt that it was the most high-end place.

As he spoke, the customer had already put the shoes on his feet and looked at the shoe fitting mirror, "These shoes are so beautiful, and they are very comfortable to wear on the feet!" ”

The shopping guide said: "The upper and sole of this shoe are made of special materials and processed by special technology. It's all about its comfort. ”

The customer asked with some love, "How much does this cost?" ”

The shopping guide replied: "898 yuan!" ”

The customer was stunned, she was not the first time to consume in "Yaxi", when "Yaxi" just opened, she bought three pairs of sandals at one time during the promotional period, and had a certain understanding of the price of "Yaxi", now even if it is a new autumn single listing, the price is between 300-400 yuan, although I heard the shopping guide say that the shoes they chose are their high-end brand, but the price difference of more than double still makes customers unacceptable for a while!

"So expensive?"

The shopping guide said: "In terms of price alone, it is much higher than 'Yaxi'. But the cost performance is also very high, this shoe is made of the highest quality fabric, using the most advanced technology, so the style is beautiful at the same time, and it is very comfortable to wear on the foot! ”

Customers also know the truth that you get what you pay for, but for her consumption grade, shoes at this price are still too high, and she hesitated and said: "How much discount is this shoe?" ”

The customer asked this because the current listing price of the new autumn order of "Yaxi" is 8.8% off, and 898 yuan can be cheaper by 100 yuan if it is 8.8% off.

The concierge immediately replied: "All the shoes of "Snow &Elegance" are not on sale. Not only now, even if you enter a big shopping mall and open the cabinet separately in the future, it will never be discounted! ”

For consumers, there is always a desire for the item to be discounted when purchasing. But after purchasing, I don't like the goods to continue to be discounted and reduced, otherwise I always feel that I am too expensive to buy and suffer a loss. Since "Snow &Elegance" takes the mid-to-high-end route, Lin Fan and Xu Si made the decision that they will never discount it in the future, that is, to let customers buy this shoe. Don't feel uncomfortable because of the drastic price reduction, even if it is a big clearance for the change of season, "snow &elegance" shoes will be sold at a maximum of 9% off, and there will be no bigger discounts!

Customers holding this pair of "expensive" shoes, both reluctant to put down, but also reluctant to spend such a high price, you must know that in 2003 in Qing Province, 900 yuan is basically half a month's salary for many recent office workers.

Just when she hesitated, the other shopping guides who were still engaged in the display took the "snow &elegance" promotional A4 stand issued by the company and placed it on the booth according to the display standards.

The customer unconsciously looked at the stand, suddenly amazed, only to see a woman dressed in white in the Guangxuan painting, eyes such as horizontal waves, eyebrows such as distant mountains, like Lingbo fairy, although the customer is also a woman, but I see pity for the woman in the painting, I can't afford a trace of jealousy, and then look at the shoes worn by the woman in the painting is the pair of shoes in her hands, the customer looked at the shoes in his hand, trance for a while, substituted himself into the painting, as if he was wearing this pair of shoes, but also as the woman in the propaganda poster as beautiful, noble!

The customer gritted his teeth, didn't hesitate any longer, and said to the shopping guide: "Beauty, I want these shoes, help me wrap them!" ”

At this time, there were already a few people around the booth, and they were also looking at the beauty of the spokesperson on the publicity painting, as well as the style and texture of the shoes on display, but at the same time, they were hesitating to make a move because of the high price.

But I heard the shopping guide say: "I'm sorry, this shoe is not sold in stock because each store gives too little, so there is no spot for sale, if you need it, you can only pay first, and then our company will deliver it to your door within a week." ”

The customers couldn't help but whisper, "Won't you?" At such an expensive price, it was sold out of stock? ”

"It's not surprising, the style of these shoes is really good-looking, and the workmanship is also very good, plus they don't have a lot of stock, and it's normal for them to sell out."

Another person: "But didn't I just hear that the shopping guide said that it just started to be sold today?" This propaganda has not yet been arranged. ”

"Well, then this shoe is too popular, and there is no stock when it is put out, so if it goes on like this, it is estimated that there will be no stock to sell in half a day."

"That's not worried, anyway, they don't sell sample shoes, but ship them directly from the warehouse."

"What if there aren't enough goods in the warehouse? How long will it take? ”

"Oh, yes, if the warehouse is out of stock, wouldn't such a beautiful shoe be missing out on me?"

"Are you ready to buy it? Such an expensive price? ”

"Alas, it's a month to save money, women, sometimes you have to be cruel to yourself."

It is no wonder that men are the most profitable in the world, and women are the ones who can spend the most money, and it is extremely irrational for women to be aroused to shop.

In this way, when the "snow &elegance" store on the pedestrian street has not yet fully arranged the exhibition and sales display, more than a dozen customers have placed orders, you must know that the unit price of "snow &elegance" is about 1.5 times that of "Yaxi", and more than a dozen pieces go out, and it is more than 10,000 sales at once.

The manager of the other two stores of "Yaxi" happened to be communicating with the manager of a store on QQ at this time about the display layout of "snow &elegance", and heard that a store had sold more than 10,000 yuan, so he immediately stopped the work at hand and instructed the clerk: "Hurry up and arrange the exhibition and sales of "snow &elegance", a store has sold more than 10,000 yuan, so if it continues, our sales performance today will be much worse than that of a store. (To be continued......)