Lin Fan could probably guess Dong Rui's mood one after another, and guess what he was thinking.

"Is it more enthusiastic about work? If you think about it again, if you go to a master to learn how to do business, you pay the tuition and others don't necessarily teach you, right? Who will come up with tens of millions of funds for you to learn to invest, and if you fail, you won't be allowed to bear the loss? And here, the company not only provides a steady stream of funds for you to open a store, but also tests whether your judgment of the market is accurate through actual combat, and teaches you how to choose a store, look at the store, how to operate and manage, and will also pay you a good salary. In this comparison, do you feel that you are making a lot of money doing this job? ”

Dong Rui nodded when he heard this, and when Lin Fan said this, he couldn't help but think about this issue according to Lin Fan's thinking, and he really felt that he had made a lot of money.

Lin Fan said: "So when we young people choose a job, don't care too much about the immediate interests, consider the gains and losses of a city and a place, think about the long-term, to see what the platform we choose can bring me, if I can continue to improve myself on this platform, I think the job we choose is good, if this platform can allow you to get a high salary, but you don't have to do things, I suggest you don't have to do it, so you eat and wait for death, and after a few years, you will find that those who have suffered have become people. And those who used to get a high salary and didn't have to do things, and retired in the office every day, went out to find a job, except for working as a security guard and looking at the warehouse, there was no suitable job for him. ”

"Okay, let's not talk about it, the benevolent and the wise have their own opinions, everyone has different ideas, I'm just talking about my understanding, as for how you do it, don't be disturbed by me."

Dong Rui hurriedly said: "What Minister Lin said is a golden and jade good word, and the words are hammered in my heart, which has benefited me a lot, and I will learn more from you in the future." ”

Lin Fan scolded with a smile: "Don't pat yourself on the back!" ”

Dong Rui said: "I am from the bottom of my heart, if I don't say anything else, just because of your ability to control the market, I can't beat it." ”

Lin Fan said: "Pay more attention, this is not a problem, think about it, how will you open a store if you do business by yourself?" You can help the company open a store, just find a store like this. ”

Dong Rui said suddenly: "Even if I do it myself, I don't know how to open a store now." ”

Lin Fan smiled: "Take this opportunity to talk about my opinion, I think it is not difficult to open a store, but it is difficult to open a good store, for example, generally we evaluate the good and bad of a new store is nothing more than borrowing the following data, the number of customers, the turnover of the surrounding stores, and then to estimate the turnover of the store that I opened, in fact, I want to say that this is not called an estimate, this is called blind guessing, there is a certain basis for blind guessing, who told you that other brands around can do 3 million, we can do 3 million, can't I do 5 million, Or maybe you can't do 2 million? ”

Dong Rui was dumbfounded, this is called blind guessing? This is the evaluation method you taught us, and now you have overturned it, isn't this a cheat?

Lin Fan saw Dong Rui's thoughts, he said: "I'm not overturning the previous statement, you will still follow that method to simply evaluate no problem in the future, I just said that it is not accurate enough, if you want to grasp it more accurately, it is very difficult, this requires a lot of understanding, including: the number of customer flows, business district attributes, customer group structure, the company's goods and operational capabilities, know how to look at store inventory, find out the problem through the inventory structure, if these can be done, it is equivalent to not only knowing how to look at the store, but also understanding the operation and commodities, you are very powerful." , the success rate of opening a store can be above 90%. ”

Dong Rui only felt like listening to a book from heaven, he didn't understand what Lin Fan said, of course, Lin Fan didn't plan to instill this in him now, a child who hasn't learned to walk, you can't teach him the experience of 100-meter hurdles, he can't understand it at all, even if he is instilled in a cramming style, it is no different from pulling out seedlings to help him, and it will not be beneficial to his growth. Lin Fan still hopes that they can grow up step by step and steadily.

"Tomorrow our eLong Department Store Nanhu store opens, let's go together, if you are willing, you can learn to observe the display layout of our store's goods, and the inventory structure of goods."

In the pedestrian street chamber of commerce far away in Zhonghai, Zhang Xing lit a cigarette, leaned on the back of his chair, shook it, blew out a smoke ring, and said in his mouth: "Lao Wang, Lao Li, the first department store of 'Yaxi' will open tomorrow, do you want to take a look together?" ”

Naturally, with Zhang Xing, Li Dahai, the provincial representative of "S Horse", and Wang Ziqing, the owner of "Good Luck Lai" Shoe City.

Li Dahai said: "There is this intention, this matter has been very hot recently, there has never been a single brand stationed in the mall, the mall spared no effort to shout for it, a week ago, all the eLong department store infield broadcast around the clock uninterrupted broadcast 'Yaxi' stationed in the eLong Department Store Nanhu store news, and in the so-called Thanksgiving Celebration poster of the eLong Department Store, gave 'Yaxi' a whole page of publicity, these days the whole city is known, the momentum can be described as huge! ”

After that, he said to the prince: "Old Wang, how is it?" Your competitor is open, check it out too? ”

Wang Ziqing's black face was cold, and he sneered: "I'm not a competitor with them, and the development direction is not at all the same." The differentiation of goods is also very large, they take the fashion route, I do the low-end market, I can only say that they are all making shoes, and it is a bit too much to say that it is a competitor. ”

Li Dahai said with a smile: "I don't know who mentioned the sales performance of 'Yaxi', and said that the efficiency was ten times higher than that of his own shoe city, and that these consumers were irrational and only pursued beautiful fashion."

Wang Ziqing's face turned red, and he snorted: "Seeing that his business is good, can't he be red?" ”

Zhang Xing laughed and said: "Lao Li, don't make fun of Lao Wang, you won't be red-eyed, who pours sour water in front of us every day?" ”

Li Dahai smiled: "I admit it, my eyes are red, and I want to change careers to make women's shoes." ”

Zhang Xing looked at him meaningfully and smiled: "Take me to participate in individual stocks, right?" ”

Li Dahai said: "Mr. Zhang is joking, your family has a big business, and you are engaged in your own brand, can you still see this market?" ”

Zhang Xing nodded solemnly: "It's not that it's good, it's very optimistic!" Now the per capita income is getting higher and higher, the consumption power of consumers is getting higher and higher, and shoes are consumables and necessities. ”

The prince said coldly: "Make money, but also earn more and earn less, it is not easy to imagine that 'Yaxi' is so profitable, I studied it carefully, the other party is not only because there is no competition in the market will have such a good business, they are very professional in personnel management, product display, promotional activities and even store space design, even if you win a women's shoe brand, I am afraid it will be difficult to compete with 'Yaxi'." ”

Li Dahai and Zhang Xing heard this, glanced at each other, nodded silently, as long as you have seen the current location of "Yaxi", the high quality of the store shopping guides, the effect of product display and the endless promotion methods, any women's shoe brand that dares to collide with it on the street will feel a burst of overwhelming pressure.