Chapter 409: Know Yourself and Know Your Enemy
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Now it's time to plug in the levers, the Japanese are starting to lay out electric vehicles, and their Prius is selling well, and has even quietly taken over most of the hybrid market.
If you don't insert a lever into it at this time, and wait a few more years, then it's over.
However, as far as the current situation is concerned, it is still quite difficult to popularize hybrid vehicles in China, and the biggest problem is the price.
I think that the Japanese also brought the Prius into the Celestial Empire, and at the end of this year, Toyota will introduce this car into the Celestial Empire, but the hatchback shape design, coupled with the price of more than 200,000 yuan, has always made the sales performance of this car very chicken.
The average price of 100,000 yuan higher than similar cars, as well as the high cost of later maintenance and maintenance, coupled with the Japanese uneasy and kind-hearted eyes, get the Prius from the Celestial Empire, which can almost be said to be defective, which has long been the main reason why the hybrid car has been bad in the minds of consumers in the Celestial Empire.
When Jin Xiaoqiang was in his last life, he also came into contact with several Celestial Empire owners who had bought a Prius, and learned a lot of news about such hybrid cars from them, and those car owners, few of them did not pour bitter water with Jin Xiaoqiang.
The Prius that the Japanese got from China can be said to be the most mature second-generation model of the Prius, but the most critical part of this car is also the battery of the real car.
However, the battery of this car bought by the Japanese in their home country and in the United States can achieve a lifetime life, which means that it can be driven until the car is scrapped.
However, the battery of the hybrid car from the Celestial Empire is generally tens of thousands of kilometers away, and it needs to be replaced, so that every time the big show is maintained, the owners will have to spend thousands of yuan more, or even tens of thousands of yuan to replace the battery for the car.
In this way, in the end, the extra costs are not as cost-effective as buying a fuel-powered car, even if the fuel-powered car is driven to scrapping, the fuel cost is not as expensive as maintaining the Prius.
It is precisely for this reason that consumers in the Celestial Empire are not interested in the Prius, just when the United States and Japan hybrids are on sale, but there are few hybrids in China.
Because of this situation, domestic automobile manufacturers are not willing to spend great efforts to develop hybrid vehicles, which directly causes us to lag behind the Japanese again in the start of hybrid vehicles.
Originally, we were lagging behind the Japanese and Europeans in terms of fuel vehicles, but hybrid vehicles are a new system after all, and if we can start researching it early, then maybe we can still make achievements in this new model.
But it is precisely because of the disturbance of the Japanese that we once again lag behind in the research and development of hybrid vehicles.
In the following years, although the state has also introduced a lot of subsidy policies, and guidance directions, and so on to do a series of work, but in the end, the research and development of hybrid vehicles in the Celestial Empire has always been a thunderous and rainy situation, and it has not developed at all.
Later, there was also a company in the Celestial Empire that tirelessly researched hybrid vehicles, and this company was BYD, although hybrid vehicles have been selling poorly in the domestic market.
However, this company has never given up on this series of products, nor has it ever reduced its investment in this research project.
It is precisely for this reason that Jin Xiaoqiang particularly appreciates this company, although it is a private enterprise, but they insist on their own research and development direction, and are willing to invest money in research and development, which still makes Jin Xiaoqiang feel very admired. …,
Although they have not made much breakthrough in hybrid vehicles, it is their persistence that retains the right to speak on hybrid vehicles.
Later, in 2011, when the situation in the Middle East was chaotic and the world's oil prices soared, once exceeding 100 US dollars a barrel, hybrid cars began to appear frequently on the stage of auto exhibitions around the world.
When everyone began to increase investment in hybrid vehicles, this company has already quietly walked ahead of other car companies.
Now that Jin Xiaoqiang has been reborn, and has single-handedly created Huayang Power, which is advancing by leaps and bounds, how can he let the wishful thinking of the Japanese fight again like the original?
Anyway, now that the Japanese have helped everyone open up the market for hybrid cars, it would be really sorry for the Japanese if they didn't go in and grab some food from the Japanese.
However, if you want to beat the Japanese in hybrids, or grab a certain cake from them, you must have something of your own, that is, you must have your own unique leading technology.
After all, Toyota has always been famous for its fuel economy and exquisite workmanship, and now their Prius has generally won the recognition of the market, so if Huayang Power wants to participate in the hybrid car market, it must have its own specialty.
If you want to defeat your opponent, you must, as Sun Tzu said in the Art of War, know yourself and your opponent in order to win all battles.
So if you want to beat the Prius and take food from Toyota, you must understand their Prius series.
In 1997, the Japanese invited many economically developed countries in the world to Kyoto, Japan, to convene the World Environment and Climate Conference, the main purpose of which was to enhance Japan's responsible image as a world power, and to discuss the impact of global warming on the world's natural environment.
In this year, Toyota of Japan took the lead in launching a new generation of hybrid new energy vehicles, that is, the first generation of Prius.
The powertrain of the first-generation Prius consisted of a 1.5-liter four-cylinder petrol engine and a permanent magnet AC electric motor powered by a 288-volt NiMH battery pack, which at the time was capable of delivering 58 hp and 102 Nm of torque, while the electric motor was capable of delivering 40 hp and 305 Nm of torque.
At that time, the cost of such a car was 32,000 US dollars, but the price in the market was only about 17,000 US dollars, and because it was a test model, this car was only sold in Japan and was not exported abroad.
Although the car was only sold in Japan, its excellent fuel-saving performance allowed the car to eventually have a large number of used cars sold to the United Kingdom, Australia and New Zealand, where it continued to cultivate the market and take root.
In 2000, the Japanese felt that the time was almost over, and began to let the Prius go abroad, so that the first generation of Prius began to enter the United States, Europe and Australia and other markets.
However, in order to meet the needs of the U.S. and overseas markets, the Japanese have also made slight adjustments to the first-generation Prius, that is, to increase the output of the gasoline engine and electric motor, as well as the torque.
At this time, the listing price of the Prius was about 20,000 US dollars, and at this time, the Prius had basically gotten rid of the embarrassing situation of losing money and making money, and was basically able to break even.
In 2003, due to the Palestinian-Israeli conflict and the United States' troubles in Iraq, the international crude oil price rose all the way, once breaking through to more than $55, an increase of more than 73 percent.
It was also at this time that the Japanese appropriately launched the second generation of the Prius, which has completed the transformation from the original small three-box to the five-door flip-back shape. …,
Although the shape of this new car may feel very strange in the eyes of Chinese people, this shape gives the Prius unparalleled wind resistance, and the wind resistance of this car at that time was even record low to 0.26.
And his 5.2L comprehensive fuel consumption of 100 kilometers made this hybrid car very popular as soon as it was launched, and it won more than a dozen awards for Toyota that year.
The 1.5L gasoline engine used in the second-generation Prius has also been improved in terms of power and torque after being lightweight and optimized, as is the electric motor.
Then this second-generation Prius began its journey in the United States and Japan, and its sales soared all the way and began to be accepted by the majority of car consumers on a large scale.
In 2005, that is, at the end of this year, Toyota officially introduced this car into the Celestial Empire market, but because of the high price, as well as the high maintenance costs in the later period, etc., this car struggled to survive in the Celestial Empire for three years, and finally in 2009, it was completely discontinued in the Celestial Empire.
And he didn't live in vain, his biggest credit is that many automobile manufacturers in the Celestial Empire have seen the embarrassing situation of hybrid car survival, and at the same time, many Celestial Empire enterprises have given up the idea of developing hybrid vehicles.
In 2009, the Prius launched the third generation of products, with the success of the first two generations of products, this generation of products, once on the market, sales can be described as overwhelming, in just two years, in 2011, has sold 1 million units worldwide.
And Toyota is finally keeping the flowers blooming and seeing the moon, the Prius hybrid car project can be said to be a complete success, and at this time, just when Toyota quietly created a classic brand with sales of more than one million vehicles, other large automobile manufacturers in the world suddenly woke up.
So everyone has quietly joined the competition team of hybrid vehicles since this year, GM, PSA, Volkswagen, Audi, BMW, Mercedes-Benz, and even many Tianchao automobile manufacturers have begun to join the battle group to seize the market.
But is this market really so easy to grab?