Chapter 408: The Layout of the Japanese

I haven't recovered yet, and I've been sitting in front of the computer in a daze all day, begging for support! A commuter pass!

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Unlike the ups and downs in Japan, the Prius's sales in the U.S. can be said to be smooth sailing.

While the Europeans, as well as the Americans, are still burning money for their unrealistic alternative energy plans for hydrogen fuel cells, the Japanese have begun to quietly set sail in the hybrid industry.

Jin Xiaoqiang can be said to have a considerable understanding of Toyota's Prius, and the current sales of this car in the United States have been on track.

And after nearly a decade of market cultivation, as well as problems such as the increase in oil prices caused by the worldwide oil shortage, hybrid vehicles such as the Prius have begun to be widely accepted by the majority of car users in the United States.

Especially the post-70s and post-80s people in the United States, in this year, many people have begun to start a family, the American way of life, so that they can't do without cars, but the high oil prices, so that they have to be in front of those large-displacement pickup trucks and SUV models, began to be discouraged.

At this time, the emergence of the Prius cannot but be said to cater to the appetite of the new generation of urban petty bourgeoisie, so the popularity of the Prius has become inevitable.

Jin Xiaoqiang remembers very well that in 2005, the U.S. government began to introduce the first preferential policy for the purchase of hybrid vehicles, and it was in this year that the annual sales of the Prius in the United States exceeded the 100,000 mark, reaching 107897.

After a few years, due to the strength of the U.S. economy and the sharing of post-war dividends, the sales of the Prius in the United States have been tepid, but they have never fallen below 10,000 units. In 2006 they sold 106971 units, in 2007 they sold 181221 units, reaching an unprecedented peak, and in 2008 they also sold 158884 units.

To be able to be in a country of crazy obsession with large-displacement pickups and SUVs. Achieve such annual sales. This shows that ordinary Americans have begun to gradually accept such hybrid models.

In the years that followed, the economic environment for Americans eased as the financial crisis passed on to the rest of the world, and the annual sales of the Prius began to decline. But it has never been less than 100,000.

It is in this situation that the Prius continues to move forward quietly in the groping, and gradually leaves behind the players from other countries in the world.

And they have ambitious plans to sell 1 million Prius units in the United States by 2020.

At the same time that the Americans began to pass on the financial crisis to the world, the sales of the Prius declined in the United States, but it detonated the Japanese market, and the annual sales of the Prius in that year, the sales in Japan jumped to more than 70,000 units, reaching 73,110 units.

And by the time it was 2009. Because of the economic crisis, Japan's economic situation has become more and more severe, and the Japanese government has had to adopt more preferential policies to stimulate the Japanese economy.

This includes tax breaks for eco-friendly vehicles. As well as preferential policies such as purchase subsidies, that is, in this year, Toyota's Prius sales reached a record of more than 200,000 units, reaching 208876 annual sales, and this year the Japanese also made a lot of money, planted the cause, and finally bore fruit.

And in 2010. The annual sales of the Prius in Japan reached a record 315669 units, and Toyota finally waited for a bumper harvest.

That is, in this year. The rest of the world's major automakers are just starting to wake up to the hybrids. There is such a big profit, so everyone started to develop hybrid models.

If the development continues according to the normal development trend of the situation, Toyota is likely to still be in the field of hybrid vehicles, riding the dust, leaving other latecomers far behind. …,

But perhaps God is not pleasing to the Japanese, and in 2011 arranged a major earthquake for the Japanese, which also led to the delay of Toyota's production plan, and the shortage of many goods, and also gave other players time to catch up.

But even in this case, Toyota's Prius, worldwide, has sold nearly 400,000 units, bringing huge profits to Toyota.

And the Japanese did not give up on investing in the research and development of hybrid vehicles because of the impact of the earthquake, but on the contrary, in order to minimize the impact of the earthquake on their car exports, they even increased the research and development of the new model Prius in this year.

Just in 2012, the year Toyota had just resumed production capacity, they introduced the latest generation of the hybrid Prius C model.

As soon as this car was launched, it was very popular in Japan and the United States, ranking at the top of the sales list for three consecutive months, and there was a backlog of orders of 120,000 units.

Later, the Japanese also tried to introduce the Prius, which was sold very hot in other parts of the world, into the Celestial Empire, but because of the excessively high price and after-sales maintenance problems, this car came to the Celestial Empire, and it encountered an embarrassing situation of not adapting to the soil and water, and the sales performance can be said to have been tepid.

In 2011, when international oil prices jumped to a high level several times, and once exceeded $100 a barrel, and maintained a price for several weeks, Toyota also saw an opportunity.

At this time, Toyota's other competitors in the world also began to adjust their countermeasures one after another, catching up, and planned to share a share with Toyota in hybridization.

Just in 2012, major automakers around the world launched their own hybrid models.

HONDA LAUNCHED THE INSIGHET, GM LAUNCHED THE REGAL HYBRID, VOLKSWAGEN ALSO LAUNCHED SEVERAL HYBRID MODELS, AND EVEN HIGH-END MODELS SUCH AS MERCEDES, BMW AND AUDI HAVE ALSO LAUNCHED HYBRID VERSIONS.

Mercedes-Benz has come up with the S400 series, BMW plans to directly put the hybrid mode on the 5 series models, and Audi has launched the hybrid Q5 and so on.

Although they are in the market, for a while can not form a threat to Toyota, but at the very least, this has shown an attitude, that is, everyone has begun to pay attention to the hybrid car, Toyota's previous dominance of the situation, has gone forever.

But despite the strong competitors, among these large car companies, the best performer is still Toyota.

Because in 2012, they have directly moved the hybrid to their family model Toyota Camry, and they have not done it like other car dealers, taking out a hybrid car and selling it at a high price.

The price of their hybrid Camry only starts at 260,000, and in terms of data, it is also quite attractive!

It is such a situation of leading and leading step by step that makes Toyota start a good game in the competition of hybrid models.

After such a period of research, Jin Xiaoqiang finally understood the main reason why Japanese car manufacturers were so low-key at the recent major auto shows.

It turns out that they are trying their best to maintain their existing market while also trying their best to low-key to expand their hybrid market share.

At major auto shows, Toyota does not often launch new models and new power technologies as often as before, but relies on companies like Honda, Nissan, Mazda, and Mitsubishi to rush ahead.

At the same time, they have quietly worked the hybrid car market and began to quietly occupy this blank market. …,

When other car companies react, they have become a well-deserved brother in the hybrid car market, and with the reduction of oil resources, when mankind enters the post-petrochemical energy era, hybrid vehicles will naturally carry the banner of new energy vehicles and become the elite models of the new era.

With the close relatives of these large car companies in Japan, Jin Xiaoqiang believes that soon car companies like Honda and Nissan will catch up.

This is a big game, and it may take twenty or thirty years to lay out this game, but there is no doubt that the Japanese have begun to quietly lay out the game and occupy a considerable advantage.

While other large car companies in the world are still competing for territory in the automotive field in the oil energy era, the Japanese have already got out of the situation and began to lay out for the arrival of the new energy era.

This situation may have started when the Japanese called for the Kyoto Conference to discuss the issue of global warming around the world, and they began to pay attention to the issue of global warming and the environment.

They cleverly took advantage of the changes of human beings to the world's climate, began to lead to topics, and made people pay attention to the pollution of automobile exhaust emissions to the world environment, and then at the beginning of countries began to limit automobile emissions, they began to launch hybrid vehicles, and began to quietly layout.

In this way, the concept of energy-saving and environmentally friendly vehicles, began to take root in the hearts of the people with the attention of various governments, even if a few years later, the world's oil energy will not be exhausted, but their energy-saving and environmentally friendly hybrid vehicles, or electric vehicles in the later era, will gradually become a substitute for the current oil age cars.

Even if it can't be completely replaced, such a model will gradually be accepted by people who have grown up with the concept of environmental protection!

This is a rather clever move, although it may not be much of a success in the coming decades, after all, the world's oil resources have not yet reached the point of exhaustion.

But the new energy era has begun to come quietly.

The Japanese undoubtedly have a leading hand in the field of new energy vehicles, especially hybrid vehicles, and electric vehicles, but now that Jin Xiaoqiang has it, he will certainly not sit idly by and continue to develop quietly