Chapter 393 Establishment of a Cooperation Framework
The strategic cooperation of Yaoguang Group is divided into several echelons, and the same category will demarcate the area, for example, the category of shoes, there are only 2 shops planned, then it must be the first echelon to be selected, and then the second echelon is the last, when there is a shortage of resources, it can only guarantee the first echelon, and give up the second echelon.
The goal of "snow &elegance" is obviously the first echelon, although it is currently enjoying the treatment that the first echelon of cooperative brands do not have, but that is human favor, not their own strength, human favor will always run out, and only strength can ensure the eternity of interests.
Although he knew that in this negotiation, he could take the initiative, but Lin Fan was not aggressive, but tried his best to improve his own interests without harming the interests of the other party, which made Li Wangxing on the side nod secretly, Lin Fan is not an insatiable person.
If Lin Fan really used this favor to do something that seriously damaged Yaoguang's interests because of Song Xinyao's relationship, Li Wangxing would definitely come forward to stop it, even if Song Xinyao did, he might not help Lin Fan again, because such a person was really not worth helping.
The two sides negotiated the progress of the store in the early stage, and the two sides reached a consensus to choose two high-quality shopping centers in Shanghai as a pilot, so that the "snow&elegance" store will be opened first, and then the two sides will observe which products are marketable and which categories are effective according to the sales situation in the later stage, and then make continuous adjustments, and the two sides feel that it will take at least 3 months for the sales of "snow&elegance" stores to reach the expected goal.
In terms of business conditions, shopping malls generally take two ways, one is pure rent, and the other is deduction points, which literally means that it is easy to understand that the way of pure rent is the same as leasing street shops. The merchant pays rent and property management fees, and is responsible for its own profits and losses; The other deduction point is not the department store where Party A collects the cashier and then collects the payment on a monthly basis, but Party B collects the cashier, but Party A takes a percentage of Party B's sales as the rent charged by Party A.
All Party B like to take the second option, because the risk will be much smaller, and the rent is deducted, which means that the rent proportion is already fixed and the performance is good. Rent high point is not afraid. Unlike the fixed rent method, even if you have zero sales, the rent is a lot of money.
It's a pity that the strong Party A will not agree to Party B's pure deduction point appeal at all, but has come up with a method that seems to have the best of both worlds, that is, the higher of the guaranteed rent and the deduction point, what does it mean? It is to set a guaranteed rent, and then set a deduction point, and then look at these two, which one has the highest rent. Which one is higher?
This seemingly perfect idea is actually very bullying. Because of such a clause, Party B might as well sign a guaranteed rent with you directly, and what deduction points should be signed. The income of the deduction point is lower than the guaranteed rent, and the difference must be made; If it is higher than the guaranteed rent, it will be a part more rent, which is equivalent to saying that Party B will only suffer a loss. It is impossible to take advantage.
Is there no Party B willing to sign like this, no, there is a willingness. How to sign, that is, the guaranteed rent is set lower than the surrounding rent market, and Party B does not have much confidence in his own business, after signing this contract, I have an idea, if my business is not good, the deduction income is not as high as the guaranteed rent, then my actual rent is lower than the surrounding area, I take advantage; If my business is good and the deduction rent is high, then I will admit it, anyway, everyone has earned it, which is a middle-of-the-road plan.
Such a very cumbersome cooperation condition, is in the case of the level of both parties A and B, the result of each side to give a step, otherwise, Party A's favorite is the rent, high rent, Party B's favorite is the deduction point, low deduction rate, Party A is strong, then the first one, Party B is strong to use the second one, the two sides are equally likely to use this golden mean, the way of balance.
Several negotiators of Yaoguang and Lin Fan are now taking this golden mean, of course, this condition may not be set in stone in the later stage, the two sides do not understand each other in the early stage, there must be such a run-in period, and so on "snow &elegance" sales tend to stabilize, Lin Fan plans to communicate with the other party in the form of pure deduction points, because that is the two sides have enough understanding of "snow &elegance", and they are also clear about what level the deduction rate should be set at. Now it's not just Yaoguang who doesn't know it, but Lin Fan himself is also confused.
The conditions finally reached by the two sides this time, Yaoguang has made a big concession, the guaranteed rent has been on par with the surrounding famous products, Lin Fan knows that this is already a great support, no matter how hypocritical he is, that is, he doesn't know the current affairs, so he readily agreed, and expressed his gratitude to Yaoguang for his support!
After a morning of negotiations, the framework of cooperation has been basically established, the next thing to do is the implementation of the work of the two sides, Yaoguang has been prepared to cooperate with the first few stores of the floor plan and brand location map to "Sifan Commerce", and Lin Fan also communicated with Xu Si and Zhang Li, and finally selected the location.
Seeing Lin Fan's chosen position, although Zhang Li, who was accustomed to Yaoguang's "Corporal Lixian", couldn't help but gasp, "Snow &Elegance" was actually chosen in the middle of many international light luxury products, this is really fucking daring to think, Sugar Daddy, the idea of holding thick legs, is nakedly presented!
What made her feel even more incredible was that the other party really discussed it in a serious way, and finally exchanged views with Li Wangxing, and Li Wangxing made a final decision and was actually approved.
Zhang Li kept looking at Lin Fan and Li Wangxing, and really wondered if these two were brothers who had been separated for many years and reunited after a long absence, so Li Wangxing would be so supportive of "Sifan Commerce"?
After watching it for a long time, I found that there was really no similarity between these two people, and I was even more confused in my heart, there has never been love for no reason in the world, and there is no hate for no reason. It is impossible for Yaoguang to slap you, so spare no effort to help you, what is the starting point, after thinking for a long time, Zhang Li's gaze finally stayed on Lin Fan's handsome face with a confident smile, and a word suddenly came to mind: "Engage in base?" ”
Lin Fan suddenly felt a chill down his spine, and couldn't help but look outside the door, the door of the conference room was closed tightly, where did the chill come from?
The morning's talks have come to an end at this moment, Lin Fan feels a little hungry in his belly, although he also used a little fruit during the negotiation process, it doesn't seem to be of much use, and now the details of the cooperation have been finalized, and he can finally eat!
Say hello to Li Wangxing, everyone walked out of the venue together, the people in the company saw several "big shots" come out, and they all paid attention to this side, although they didn't know the situation inside, but obviously all knew that this was a meeting that decided the fate of the company. (To be continued......)