At noon, the passenger flow of the shopping mall ushered in the first small peak, and the counters also began to get busy, of course, the most exaggerated is the "Yaxi" counter, there have been people queuing at the cash register, and even the order rate is surprisingly high, customers almost almost only buy a pair of shoes, which is also related to the intensity of this activity, 6.5% off the event promotion has been the lowest discount this year.

Sun Zhiguo and Dong Rui also came over today, Lin Fan arranged for them to come over to see the brand portfolio of the mall, know more brands, and add some basis for the future evaluation of the department store business district, because once any shopping mall determines its positioning, then its choice of brand is definitely consistent with this positioning, then you can tell at a glance whether the positioning of this shopping mall belongs to the mass department store, fashion department store, boutique department store, or luxury store according to the brand in the field. At the same time, it is necessary to judge whether your brand is suitable for opening a store in this mall.

Therefore, if you want to understand the mall, you must know more about the brand, and be familiar with some brands that often appear in department stores, at least some brands of gold jewelry, cosmetics, Shaoshu and Dashu, otherwise you go to the mall and come out, even what is the positioning of the mall, and how is the brand portfolio? If you don't know what good brands there are, then if you communicate with the investment managers of the department store, the professionalism will not be enough, and they will not pay attention to you, because you will look like a layman. Just like Zhang Ziming and Zhao Hua, it is absolutely no problem for them to communicate with the landlord of the street shop, everyone together is nothing more than bragging and chatting, the landlord pays more attention to money than your professionalism, and the routine is also very simple, the so-called cooperation conditions are rent, lease period, deposit, liquidated damages, etc., and the contract text is also simple, how to understand how to come; But the shopping mall is different, the people here are often dealing with various brand merchants, they communicate with you, don't care how much money you have, care about whether your brand is big enough, whether you are professional enough, and the business terms are more complicated, because the contract text is Party A's, a contract of forty or fifty pages, some are even in Chinese and English, the terms and conditions involved in it look dizzy, and they all protect the interests of Party A, and the interests of Party B are very little protected. In each of these forty or fifty pages, there may be hidden hidden secrets of charges, and people who are not familiar with the routines of shopping malls cannot guard against it at all. Zhao Hua and Zhang Ziming just suffered a loss of inexperience, but then again, anyone who wants to develop in this industry will always have to take some detours, and they should pay tuition.

Dong Rui has been working with Lin Fan in Longgang City for a day, and he began to obey Lin Fan's words, and as soon as he arrived at the mall, he followed Lin Fan's explanation, first went to his own store to pay attention to the display of some goods, and understood some inventory structure, but he didn't understand these, these were not overnight, he secretly planned to go back to the company and must ask the goods controllers what are the best-selling shapes, what are the characteristics of the company's several major categories, and what are the suitable customer groups? After doing this, he walked from the first floor to the third floor, looked at the various brands, and wrote down the ones he didn't know, ready to go back and ask Lin Fan, or go to Baidu.

Sun Zhiyuan disagrees with Dong Rui's approach, he thinks he is too obedient and has no opinions, he thinks that as a marketer, what is the point of understanding goods, do you still want to transfer to do goods control? is even more disdainful of Dong Rui's behavior of learning about other brands, and now the most important job is to open a store and get bonuses, remember that so many brands can be used as food? So when Dong Rui went to complete the things Lin Fan explained, Sun Zhiyuan chose to watch the fashion show, the eye-catching model, and the light body were also pleasing to the eye.

In the administrative office on the 5th floor, Wu Xiaosong still pretends to be an uncle in the No. 2 reception room; At the same time, in the general office of the store, Ye Shaofeng is also trying his best to keep Lin Fan, the "uncle".

Lin Fan proposed to leave, how could he let go, originally the introduction of "Yaxi" into other eLong department stores is the focus of his shopping mall brand adjustment, he wants to use the entry of "Yaxi", use the brand appeal of "Yaxi" to attract a number of relatively good women's shoe brands to replace the previous bulk brands, plus the store owners of several stores just now called and put forward appeals, asking Ye Shaofeng to help introduce "Yaxi" no matter what, seeing this "prince of one party" Lowering his posture so much in front of himself, willing to be a little brother and begging for himself, Ye Shaofeng couldn't help but be proud, and at the same time felt a lot of pressure, Lin Fan was not easy to get along with. Ye Shaofeng had dealt with him once, and knew that this person could be called a demon, and his familiarity with the shopping mall was no less than that of himself, a person who had been engaged in investment promotion for nearly ten years, and his mastery of business negotiation skills was also perfect.

"Mr. Lin, Mr. Xu, no matter what today, I want to invite the two of you to enjoy the light, and I will come to cook at noon today and invite the two of you to have a home-cooked meal." Wang Xi said with a smile. At this time, of course, he wanted to help Ye Shaofeng.

Lin Fan said politely: "Don't dare to delay Mr. Wang's working hours, or I'll invite Mr. Wang and Mr. Ye another day." ”

Wang Xi laughed and said: "Mr. Lin, don't be polite, my most important job today is to accompany you two." ”

Seeing that he was full of sincerity, Lin Fan was a little embarrassed, glanced at Xu Si, and sat down again: "Then we will be bothered at noon." ”

Wang Xi looked at the time, and then said to Lin Fan and Xu Si: "I'll miss for a while, go out and arrange something, and you and Lao Ye will chat first." ”

Lin Fan and Xu Si said at the same time: "Mr. Wang, please take care of yourself." ”

When Wang Xi went out, Ye Shaofeng stared at Lin Fan with straight eyes, staring at him all over his body, and said with a wry smile for a while: "Mr. Ye, what are you doing, practicing three-eyed eye skills." ”

Ye Shaofeng said: "Mr. Lin, Mr. Xu, you are both here today, I want a quasi-word, how will we do the next cooperation?" ”

Lin Fan smiled: "I'll listen to Mr. Ye's thoughts." ”

Ye Shaofeng said: "My idea is that the other five stores will enter at the same time. ”

Lin Fan shook his head without hesitation and said, "This is impossible, my current personnel reserve is not enough, and I can't open so many stores at the same time for the time being." ”

Where would Ye Shaofeng believe it, 3 shopping guides in a department store are enough, what personnel reserves are needed, on-site recruitment is OK, Lin Fan This is obviously a euphemistic excuse.

"Well, with the current situation, how many can you settle in at the same time?"

Lin Fan didn't answer this question, but asked directly: "What is the best store for you now, except for the Nanhu store?" ”

Ye Shaofeng thought for a while and said, "The three stores are okay. ”

Lin Fan suddenly thought of the situation of the three stores of eLong Department Store, needless to say, the brand portfolio is worse than the Nanhu store, and the products inside are not much stronger than the supermarket shopping street, I have to say that eLong Department Store did not spend much energy on the brand before, otherwise the gap between it and Tianfu and Wanrui is getting bigger and bigger, and it is no longer on the same level. (To be continued.) )