Wu Xiaosong naturally wouldn't remind them that this was originally beneficial to Wu Xiaosong, Zhao Hua and Zhang Ziming were tantamount to giving all the initiative to Wu Xiaosong, and they would admit it wherever they were given.

Zhao Hua and Zhang Ziming didn't know the gap between the island and the side hall in the department store, and they didn't know that the flow of people in the mall would determine the quality of the counters.

But even if they don't have any experience in department store negotiations, they also know how to ask about the terms of cooperation, and if they don't ask at all, it means that they have drunk too much melamine, and these two people just have no experience, not mental retardation.

Zhao Hua asked Wu Xiaosong, "Manager Wu, how much is this rent a year?" ”

Wu Xiaosong sneered, scolded the bun again, and then said in an orderly manner: "The shopping mall is different from you renting a house outside, we are a joint venture deduction point cooperation method, we will collect the cashier in a unified manner, and the payment will be returned to you the next month, but we will take a certain amount of sales as our rental income in proportion." ”

Uh, Zhao Hua's face turned red, and he heard the thick disdain in Wu Xiaosong's words, and he said twice: "I'm sorry, Manager Wu, I said the wrong thing, I don't know what the conditions of cooperation on your side are?" ”

He was afraid of speaking in layman's terms, so he skillfully asked Wu Xiaosong what the conditions of cooperation were, so as to avoid asking himself one by one.

Wu Xiaosong thought for a while and said: "28% deduction points, plus 1% deduction points as advertising fees, well, 1% deduction points for showcase fees, and 1% deduction points for points rebates." ”

Zhao Hua and Zhang Ziming glanced at each other, their faces were blue, this is endless, and it has exceeded 30% deduction points if it is added like this, and what is the gross profit margin of retail? It is also necessary to share labor wages, logistics costs, and decoration, so where can there be money to be made?

Zhang Ziming didn't speak, and now he couldn't help but say: "Manager Wu, is this deduction too high?" You can help and lower some deduction points. ”

Zhao Hua also said on the side: "Yes, Manager Wu, take a look, give us Mr. Zhang a face, drop a little." ”

Wu Xiaosong was originally a lion's mouth, this condition was very wet, and now when he saw the two begging him, he pretended to be very embarrassed and said: "Okay, since Mr. Zhang has spoken, then I will go back and fight with the group, and give you two points, 26% deduction points, this is the biggest concession I can make." ”

Zhang Ziming breathed a sigh of relief, he was really afraid that Wu Xiaosong would bite to death and not let go, he was now in a hurry to open a store to open up the situation, as long as the conditions were not very harsh, he would eventually accept it, if Wu Xiaosong was really unwilling to give in, he would not only save face, but also agree to Wu Xiaosong's conditions.

He and Zhao Hua thanked them together, Wu Xiaosong accepted their gratitude calmly, and he didn't need to ask Ye Shaofeng for this condition, because it was completely beneficial to Party A, and Ye Shaofeng would definitely agree.

Zhang Ziming and Zhao Hua didn't breathe a sigh of relief, and Wu Xiaosong said again: "You can deduct points, but there are a few fees that must be charged." ”

The two of them stared at Wu Xiaosong in disbelief, this is really endless, you will talk about a few charges in a while, how can there be.

Wu Xiaosong said: "The entrance fee is 3,000 yuan, which is a ** fee; The store celebration fee is 5000 yuan/year, the staff training fee is 300 yuan/month, and the water and electricity meter account opening fee is 500 yuan"

Zhang Ziming and Zhao Hua have 10,000 grass and mud horses floating in their hearts, and today they have really seen a lot, the number of fees in the shopping mall is simply outrageous, and the addition of these 7788 will cost 10,000 yuan a year. They don't know, this is the tip of the iceberg, dealing with department stores, because it is the other party to collect the cashier, the money is in the hands of the other party, every month when the money is returned, if you don't go to the right one by one, you will find that the money is inexplicably less, when you go to the mall again, he will give you 10,000 reasons, what lucky time or what employee food subsidies, in short, only you can't think of it, no it can't say, and these terms make you foggy, don't explain for a long time, you don't know what this thing is.

Therefore, those who can cooperate with department stores and make profits are basically strong brands and brands that can control the right to speak; Another part of the small brands to enter, profit is not their main purpose, mainly to improve the brand image by entering the shopping mall, to boast to customers when publicizing: "Look, I am a shopping mall brand!" It seems to be more high-end, atmospheric and high-grade than the street shop brand.

In addition, Wu Xiaosong thinks that since they want to open a store in the mall, they should know, but he didn't mention it, that is, the mall needs suppliers to provide VAT invoices, which as long as they do business in the mall, they know. But the key is that Zhang Ziming and Zhao Hua have never dealt with department stores, and if you Wu Xiaosong don't mention it, they can't think of it at all. The headquarters of "Lifus" is also a fledgling company, and some of the details encountered by some provincial agents in the following development have not been considered too carefully. In this way, "Daming Commerce" can be regarded as falling into the pit.

Not for anything else, VAT invoices generally account for 17% of retail sales, what is this concept, now "Daming Commerce" and eLong Department Store three stores signed cooperation conditions, the basic deduction rate of 26% plus what advertising fees, points rebates, what showcase fees are messy, and then counting the expenses of store celebration fees and entrance fees, according to the annual sales of 1 million, has been deducted by the shopping mall 30%, and now subtract 17% of the tax points, this time it will remove 47%. There are also personnel wages and logistics costs plus decoration sharing, this calculation is going to be 10% out, which means that at least 57% of the sales of Zhang Ziming's store here are made for others, so how much is his gross profit margin, his price is 2.6% off the tag price, and the retail guide price given to him by the manufacturer is sold at 6% off, which is equal to the gross profit margin is 56%, in fact, this is an idealized algorithm, because you can't not do promotions, and your brand doesn't have the popularity of "Yaxi", you can only win by price if you want to sell sales, then you can only do activities with 5% off or even less than 5% off, so that the average gross profit margin is only about 50%, that is to say, Zhang Ziming sells 1 million, and he has to lose 70,000 yuan, which is not counting the loss of remaining inventory.

Obviously, Zhang Ziming and Zhao Hua do not have this concept in their hearts, they are very unprofessional in the assessment of the profit and loss of the store, coupled with the asymmetry of information, they don't know that the 17% deduction point of the VAT invoice is waiting here, and it is doomed to tragedy.

On the other hand, "Yaxi", when opening the cabinet in the department store, it is natural to provide VAT tickets, but Lin Fan has already foreseen this, and it has been decided when discussing cooperation with the headquarters of "Yaxi", and the VAT invoice required for cooperation with the department store is provided by the head office, so that "Yaxi" has a great profit return when opening the cabinet in the shopping mall. (To be continued.) )