Chapter Seventy-Six: Position and Perspective

Seeing the caller prompt, Lin Fan was even more dizzy, it was Zheng Guangyuan who called, could it be that he was also going to attend Wang Ping's birthday banquet tomorrow? Unlikely, right?

While thinking, he pressed the answer button: "Ah Yuan, looking for me?" ”

"Afan, brother, I'll ask you for a favor."

Help? Lin Fan hurriedly said: "If there is anything, even if you say it, you will never shirk it." ”

"That's right, Ah Yuan, this month's living expenses are over, and I have eaten steamed buns and pickles for three days, and I don't even have pickles to eat at the moment. Do you have more money there? Pick up the brothers. ”

Lin Fan was speechless, he knew that this person went to the Internet café every day, and the living expenses must be used in the Internet café, let him quit the Internet is not to think about it, it is better to kill him, knowing that borrowing him money, he also asked him to continue to send it to the Internet café, but there is no way, he can't help it, seeing him gnawing pickles every day, he thought about Lin Fan and said: "How much do you want?" ”

Zheng Guangyuan was overjoyed: "Afan, I knew you were rich." You don't smoke, you don't surf the Internet, it's good, you can save money, well, 500 is there? ”

Lin Fan sighed secretly, he and a few classmates in the dormitory were psychologically two worlds in this life, he was racing against time for his dreams, and he didn't dare to waste an inch of time, and they were still addicted to online games, drunk and dreaming all day long.

Zheng Guangyuan was actually not ready to ask Lin Fan to borrow 500 yuan, Lin Fan heard it as soon as he heard that tone, Zheng Guangyuan was using a tentative way, borrowing more if he could, which made Lin Fan dislike, but still promised: "Okay, when will you use it?" ”

Zheng Guangyuan said happily: "The sooner the better!" ”

Lin Fan said: "Then tomorrow night, I will go back to the academy tomorrow and meet you then." ”

Finally, no one bothered him to talk to Xu Si on the phone, he showed off his "great achievements" in front of Xu Si, Xu Si listened quietly, until he finished nagging, and then said crisply: "What can you say if you get a driver's license, can you be a qualified driver?" ”

Uh, Lin Fan was stunned for a long time before he got used to it, Xu Si has always been tired of dealing with his teasing, but he didn't expect to fight back so sharply today, it seems that being the boss really exercises people, Lin Fan thought with emotion.

In the conference room of "Sifan Trading Co., Ltd.", Xu Si was dressed in simple and elegant professional attire, sitting in the chairman's seat, and the heads of various departments were listed below, and a meeting of the heads of various departments was being held here.

After Xu Si arranged the focus of his work in the near future, it was now the turn of the heads of various departments to speak.

Wu Yanyan from the commodity department saw that no one took the lead in speaking, so she took the initiative to stand up and say: "Mr. Xu, the commodity department is making a goods procurement plan for this winter, but I don't know how to control this quantity?" ”

Xu Sidao: "Didn't the marketing department provide an expansion plan for the second half of this year, according to the number of stores opened and the estimated sales of the store, you go back to the inventory demand, as the basis for your order." ”

Wu Yanyan said: "Minister Lin provided a plan, but"

Xu Si asked, "What's wrong?" ”

Wu Yanyan said: "The plan mentions that 15 stores will be opened in the second half of the year, which I think is unlikely. ”

Xu Si glanced at Lin Fan, Lin Fan sat at the back because he came late, because the current heads of various departments are at the same level, in no particular order, and everyone wants to get close to Mr. Xu, so when he comes in, he can only sit at the back.

Before Lin Fan could speak, Xu Si had already said to Wu Yanyan: "For opening a store, the marketing department is a professional department, I believe that Minister Lin is well-thought out and has full certainty, you just need to make a procurement plan according to this." ”

"But" Wu Yanyan glanced at Han Lei, the head of the operation department, and stopped talking.

Xu Si frowned, and waited for her to continue, at this time Han Lei of the operation department took over and said: "Mr. Xu, I have also seen this expansion plan for the second half of the year, and I disagree with the performance estimate, the marketing department is a professional department from the perspective of store expansion, but when it comes to sales, we are the professional department, I think Minister Lin's plan is too idealistic for the performance estimate." ”

"For example, the Lingxi Pedestrian Street store mentioned in the plan, the estimated performance provided by Minister Lin is 4 million a year, everyone must know that Lingxi is a county, how much purchasing power can be here, how can it be 4 million sales a year?"

Seeing that everyone's eyes were looking at him, Lin Fan knew that he had to speak, and in the face of Han Lei's cannon, he responded: "Does Minister Han know about Lingxi?" ”

Han Lei was stunned and said: "I have never been to Lingxi, but it is absolutely impossible for a county to achieve retail sales of 400 a year." ”

Lin Fan said: "There is no absolute, and I have a certain basis for making this estimate, first of all, I have learned that the registered population of Lingxi County is 2.1 million, and the total GDP of the county has exceeded 22 billion in 2002, which is rich in mineral resources, and is the traditional "land of fish and rice", the per capita consumption capacity is relatively high, and the county is 50 kilometers away from the prefecture-level city, so the daily consumption of county residents is mostly local, the only business district in Lingxi County is the pedestrian street business district, where the population density is large, and the consumption capacity is strong. The business district is unique, and I understand that the annual sales of some bulk women's clothing stores in the business district can also reach more than 2 million, so I think we should have no pressure to achieve 4 million sales. ”

Lin Fan understands why Han Lei is entangled in the estimated performance, because the bonus calculation of all operating departments is calculated according to the non-achievement, achievement and over-completion of sales targets, and the high estimated performance will obviously affect the amount of bonuses in the operating department, so it will make Han Lei unhappy.

But Lin Fan can't give in on this issue, because the commodity department is based on your store's estimated performance to distribute goods, if the performance estimate is too low, the goods given by the commodity department will obviously be reduced, so it will inevitably affect the store's sales performance, for example, the performance is estimated to be 4 million a year, the commodity department may give you 4.5 million to 5 million goods, so you may make a turnover of more than 4 million, but if your estimated performance is too low, only estimated 3 million a year, The commodity department will give you a maximum of 3.5 million to 4 million goods, can you do 4 million? It's simply impossible!

Of course, this estimated performance should not be blindly too high, otherwise the goods are overequipped and the store's digestion capacity is insufficient, which will cause inventory backlog, and good goods that could have been produced in other stores are unsalable in this store. Therefore, the performance estimation of a new store is a very important and objective task. The accuracy of performance forecasting is also one of the criteria for measuring a marketer's ability to control the market.