142 At last we are waiting for you, and we will get it back
Since October 22, the new starting point network has returned to normal. Except for "Full-Time Master", which continues to be free, the rest of the books have returned to the charging standard of eight cents per thousand words.
Some readers complained that the subscription fee of the new starting point network is too high, and the average member is eight cents per thousand words, which is as high as Fenghua.com. Of course, the subscription fee for VIP members will be cheaper, and Chang Zheng completely follows the charging standard of Fenghua.com, which is 8 cents for the general meeting, 6 cents for the initial V, and 4 cents for the high V.
High V spends the least money to read books, high V subscribes to 4 cents per thousand words, the author gets 2.4 cents, and the new starting point network gets 1.6 cents. This is all counted into the monetary unit below the cent, is it centi......
The website doesn't seem to make much money from Gao V, and it has to be billed every cent this year, except for water and electricity bills, it is estimated that there is only the online literature industry...... Sending SMS messages are billed on a gross basis.
But once readers become senior VIP members of the new starting point, it means that it is difficult for them to run away, and high V is the most loyal user of the website, unless the website disappoints them, or the website is hacked, harmonious, and banned, otherwise they will not easily change the site.
What Chang Zheng and the editors are talking about, cultivating customer loyalty, in a sense, is increasing the number of VIP members. Because readers must continue to consume, and the consumption amount accumulates to a certain amount, they can become VIP members.
The process of readers upgrading to VIP members is actually the process of increasing their loyalty to the site. The more VIP members there are, the more regular income the website will have, and if you get into my pit, you will always spend. What's more, VIP members come to the website or mobile client almost every day, which forms a fixed traffic.
What type of customer is a VIP member? They are customers with spending power. If there is a large group of VIP customers with spending power, they come to a website every day to read books. Or complain, or water experience, do tasks, anyway, just find something to do. What does this mean? This means that they are a potential consumer group in other fields besides reading web novels. Games, film and television, animation, online shopping, electronic products, daily necessities, various network artifacts...... Maybe it's all the objects they consume.
If a website has a large base of potential consumers, then the money will naturally roll in. This is also the core desire of Chang Zheng to continue to carry out the "Red October" 1.0, 2.0 and 3.0 promotional activities at any cost. Hope.
Attracting customers, retaining customers, making them consume to become paying users, and finally upgrading to VIP users, this is the way to make money. It's not just online websites. This rule applies to any commercial website. Whether it is the number of VIP members, the income from subscription fees, or the expansion of various businesses in the future, it must be achieved by the continuous influx of readers.
Through the "Red October" 1.0 and 2.0 customer collection activities for two consecutive weeks, New Beginnings has indeed attracted a lot of readers. What's even more exciting for Chang Zheng is that many of these readers have stayed and become paying users.
After October 22nd, except for "Full-time Master", other works on the shelves of New Beginnings will no longer be discounted or free. This is also a period of time to test the new starting point network. How loyal readers are depends on the data in the normalization mode after the promotion.
The data is not bad, really good.
In the last week or so of October, the daily hits of Xinqiqi.com stabilized at about 5 million, and there was a steady upward trend. This means that there are a lot of readers left, and these readers come to New Beginnings every day to hang out online.
The number of hits has gone up, and the average booking of the whole site has also gone up, as of November 5. The average order of more than 500 works on the shelves of the whole site is close to 500.
This means that from November onwards, the permanent campaign will basically not lose money.
Early October. Before the "Red October" event, there were less than 200 works on the shelves of the whole site, and less than 3,000 books in the whole site. The number of authors on the whole site is 2,000, and there are more than 200 signed authors.
At the beginning of November, there were already 30,000 registered authors on the site, and there were 40,000 books in the library of the whole site. More than 3,000 authors have signed contracts. There are more than 3,000 signed works, and there are currently more than 500 works on the shelves.
These authors and works. It is the basis for ensuring that the daily number of hits on the whole site is 5 million.
Both Chang Zheng and the editorial department were a bit of a surprise that they were holding the "Red October" campaign, the main purpose of which was to attract readers. Unexpectedly, it not only attracted a lot of readers, but also a lot of authors.
The editorial department concluded afterwards that, first, there are more and more readers, and the work data of the new starting point network is getting better and better, which is an important reason for attracting writers in the opposition across the country. Writers are writers when they write books, and readers when they don't write books, and they naturally know about the "Red October" activity.
Second, and it is also a point that makes the editors very emotional, that is, the contracted authors of the New Start Network take the initiative to go to their author circle to promote the New Start Network. Before the start of the "Red October" event, many authors were still scolding Chang Zheng and the editors.
Before the start of the "Red October" event, many of the authors on the shelves of the New Start website did not understand, and even complained to the editors, why should they give a 6% discount? We writers make hard-earned money, your website is too dark, and you still want to exploit our hard-earned money?
The editors have to explain to the authors one by one that your income will not decrease, and our website will post money to make up for the shortfall, hoping that you can update it stably.
At the end of the two-week event, the vast majority of listed authors found that their subscription revenue had skyrocketed instead of decreasing! This is reflected in the surge in average bookings. As long as the quality of the works is okay, their average orders have basically increased by more than five times. This means that they earn five times more while keeping the number of updated words the same.
It wasn't until after the end of the "Red October" 1.0 event that the authors on the shelves suddenly realized that this was the case! Thank you to Cangtianda, thank you to Mr. Chang, and thank you to the new starting point. The sky is great, you are really a great master, wise and martial!
Since mid-October, authors who have gained real money have taken the initiative to go to their author groups and author circles to promote the new starting point network. Be grateful, show off, subscribe, all kinds of emotions.
Publicity between authors and authors is far more effective than editors trying to pull people into advertising. In addition, the thousand-word subscription share given by the new starting point to the authors on the shelves is 5 cents, which is higher than that of Fenghua.com, so after mid-October, the number of new authors on the new starting point network skyrocketed, and there are some authors with a good level
So both Chang Zheng and the editors were a little surprised, a surprise that they hadn't expected before.
Those authors who realized the benefits of "Red October" woke up, and of course they had to explode more if they had money to make, so the authors began to explode like crazy. In the past, the author who was 4,000 words a day mixed with full attendance began to explode in the two weeks of the event, and the daily update of 8,000 words, 10,000 words, and even 20,000 words of code word mania appeared.
The author is updated a lot, and the readers are naturally high. This is also a big reason why many readers stay.
Chang Zheng engaged in site-wide promotions, and through the aura of himself and the three little gods, he attracted many readers. The number of readers increased, the number of subscriptions increased, and they read the books of the four gods and read the books of other authors, which in turn stimulated the creative potential of other authors. On the premise of ensuring the quality of the work, the author frantically updated the codeword, retained old readers, and attracted new readers.
Chickens lay eggs, eggs lay chickens. Readers, authors, who are the chickens and the eggs, is not easy to define. Either way, it's a virtuous circle.
Chang Zheng's half-deliberate and half-impulsive decision-making, coupled with some unexpected surprises and luck, and of course, the charm and appeal of the godhead returning from heaven, all kinds of accidental, inevitable, subjective, and objective factors are mixed together to brew this virtuous circle. The new starting point network is gradually on the right path.
Chang Zheng and Dou Yan were still worried about whether the salary on December 1 would not be paid last month? Now it looks like it should be able to be sent. The subscription income of the new starting point in November plus rewards, various charging props, charging items, plus more than 600,000 yuan in the company's account, is expected to be able to make up for employee wages and the company's daily expenses.
As long as it can last until December 10, the three-month physical book sales share of "Evil Awe-inspiring" will be in place, and everything will be fine. In September and October, Chang Zheng could get more than 6 million yuan from the sales share of "Evil Awe", and in these two months, "Evil Awe" sold more than 600,000 copies, plus the previous sales of 200,000 sets, the physical book of "Evil Awe" is likely to break through the 1 million mark this year and become a super bestseller of the year.
Chang Zheng was sitting in the general manager's room, he was thinking, he had been radical for a month, should he slow down the pace? Or do you want to keep going bold and come up with something new?
In fact, Chang Zheng understands better than anyone else that no matter what new tricks New Starting Point Network plays, it must rely on excellent authors and excellent works, and the more the better. The author and the work are bones, and they are bargaining chips for playing new tricks. The bones are healthy and strong, and it is better to wear a gorgeous coat, otherwise it is just gold.
So let's slow down and control the rhythm, the current focus of the work is to cultivate internal skills, intensively cultivate, and cultivate more excellent authors. Only when there is a degree of relaxation can we go further. The steps are too fast and too big, and it is easy to pull the eggs.
"Squeak", the door of the general manager's office opened. There is usually only one person who comes in directly without knocking on the door of the general manager's office.
Dou Yan walked into the general manager's room, she wore a black professional suit today, the tight professional suit wrapped her graceful figure, black silk. The socks framed her slender legs.
"What a handsome OL!" Chang Zheng is full of praise.
"That's it." Dou Yan was not modest, she said with a cheerful expression: "Business is coming, Qiandu Advertising Alliance has come to the door." This is exactly what the emperor did in turn, to my house today. We spent so much advertising money before, and we finally got through. Now finally people are coming to our website to advertise. I've been aggrieved for a few months, and this time I see that the old lady doesn't make a lot of money for him! (To be continued......)