Chapter 143: Good News, Bad News
On October 22nd, after the end of the promotion of the whole site of the new starting point, in the following week or two, the daily hits of the new starting point network stabilized at 5 million, and the daily IP remained stable at 400,000.
Under the normalized operation mode, the new starting point network can have such traffic and IP, so the advertising alliance has come to the door.
An advertising alliance is actually a platform, its nature is similar to that of an online shopping mall, the affiliate is equivalent to the store owner, and the advertiser is the consumer.
The advertising network organizer is actually an intermediary, they introduce the business needs of the advertiser to the affiliate according to the needs of the advertiser and the actual situation of the affiliate, and the advertising network will charge a certain commission for each business.
Businesses that need to advertise are advertisers. Affiliates are websites and forums that undertake advertisements, and even include some individual bloggers and up owners with many fans.
Before today, Chang Zheng was an advertiser, and he spent money to advertise on other websites. And now, Dou Yan said that the advertising alliance has come to the door, and the new starting point network has also begun to undertake advertising, and you can earn advertising fees.
Dou Yan looked a little excited: "There are currently three largest advertising alliances in China, which are the Qiandu Alliance, the AL Alliance and the Dwarf Tiger Alliance. Among them, the Qiandu Alliance has the strongest willingness to invite us to join their alliance and become a member of their alliance. ”
Chang Zheng: "Oh, the masters behind these three alliances are all Internet giants." Let's just talk about this Qiandu company, their Dudad Encyclopedia search engine really made our genuine web website miserable. In business, first ask them to get some money to spend. In the future, when there is a chance, I will harm them again, and we writers who have suffered from piracy will be angry. ”
Dou Yan: "If you really have the ability to harm Qiandu, then I can only shout long live my emperor." Come on, it's far away. People from the Qiandu Alliance came to our company today to discuss with us about joining the alliance. As the general manager, do you want to come forward to receive you? They are on their way and have half an hour to go to our company. ”
Chang Zheng asked: "What level of people is the Thousand Degrees Alliance coming to negotiate?" ”
Dou Yan: "Deputy Minister of the Domestic Business Department. ”
"Domestic Division? They also have overseas business divisions. Do they advertise on foreign websites? It's just a minister, or a deputy, so I won't come forward for the time being, so I'll bother Mr. Dou to negotiate with them. Besides, advertising has always been something you're talking to, and you're the most familiar with it. We'll treat them to dinner in the evening, and I'll be at the dinner. Chang Zheng said.
"You, the small boss of a small business with dozens of people, the shelf is quite big? The number of people in a business unit of the Qiandu Alliance is more than that of our entire company, not to mention the master behind the Qiandu Alliance. Dou Yan smiled and stretched out her finger to poke Chang Zheng's forehead.
"I'm a small turtle boss, but at the same time I'm also a great writer. Why don't I put it on the score? This is business psychology, they see that our station has been very popular recently, so we can pretend to be forced appropriately, and the purpose of pretending to be forced is to raise the price. I'm going to rush to the airport to pick up a deputy minister, that's too cheap, isn't it? Don't make the village chief a cadre, I'm also a general manager, so I have to put on a show. ”
"Dou Yan, thank you for your hard work. With four subordinates, you supported the business operations of the entire company. You're getting more and more familiar now, and you're about to become an expert in the industry. So when it's time for business negotiations, you can just make your own decisions, and you may be much more familiar than me. I would like to make just one suggestion. You talk about 1 cent and 2 cents a day according to an IP, and don't let go of this price. If the Thousand Degrees Alliance doesn't agree, forget it, aren't there other alliances? Bargaining is your woman's forte, isn't it? Chang Zheng said with a smile.
"The market price given by these ad networks is basically 1 cent a day for one IP. Why do we charge two cents more? Dou Yan was a little puzzled.
"In fact, as you know, the members of the ad network are all small and medium-sized websites, and even some individual bloggers also go to join in the fun. network every other time. will inexplicably become popular with a brother or sister or something, most of them are hyped by the promoters behind the scenes. Recently, the more popular one is 'You just need to remember, my name is Ye Liangchen', this Ye Liangchen sent a few chat messages to scare a female college student, and it became inexplicably popular. ”
After Ye Liangchen became popular, his personal blog fans exceeded one million, and some people have already advertised on his blog, which is estimated to be operated by the advertising network. Advertising alliances only recognize traffic and popularity, they don't care much about the background and qualifications of affiliates, you can attract more people, I will find you to do business. ”
"The ad network feeds a lot of small and medium-sized websites, but it also feeds a lot of pirate websites. Several ad leagues came to me back in June, when "Evil Awe" was a big hit, and my personal blog had more than a million followers at that time. They wanted to embed ads on my personal blog, and I refused. ”
"I mean, among the many members of the ad network, the traffic and IP data of our website are pretty good, and we are in the regular business, so we have to charge two cents more than those pirate sites and individuals who are famous for hype. Because the customer resources of our website are quite high-quality, we must be confident. ”
"Of course, if one day the most famous advertising agencies in China and even internationally come to us, then I will be even more excited. After all, advertising alliances are still petty and do low-end business and small business. If they continue to do this, only recognizing traffic and ignoring qualifications, even if they have a giant background, they will not be able to make them a real advertising giant. Chang Zheng explained.
"Your heart is so big." Dou Yan remembered Chang Zheng's suggestion, and left the general manager's office to receive the deputy minister of the Thousand Degrees Alliance.
Dou Yan had just walked for less than three minutes when someone knocked on the door of the general manager's office.
Chang Zheng: "Please come in." ”
It was Lin Yonggang who came in, and he said, "Mr. Chang, report a few things to you." Because of the success of the Red October event, we at New Beginnings surpassed the previous websites in October. According to the official statistics of the National Internet Center, as of October 31, our station ranked 20th among the national online literature websites. In the Sept. 30 count, we were ranked 25th. ”
"It's a good thing, it's worth celebrating, we're in the top twenty. The various rankings of this Internet center will only show the top 20 on their website, which is similar to the ranking of online websites. We're on the list, hehe. I've been so busy lately, everyone's nerves have been tense, and if we continue to be tense like this, we will become snake spirits. ”
"The combination of work and rest is the key, today is November 5th, and 11-11 Singles' Day is coming soon. I asked the General Affairs Department to organize that around Singles' Day, the whole company will go out to find a place to have fun and relax, even if it is a health activity this year. to celebrate our small victory. A short relaxation is for a long fight. Chang Zheng said.
Lin Yonggang said with a smile: "Do you really know how to choose a day, engage in group activities on Singles' Day, and want to solve the personal problems of single employees internally?" Advocating a dual-career system? Let the staff of the whole company keep up with Mr. Chang and Mr. Dou, a model couple. ”
Chang Zheng said very seriously: "Love is free, if there is true love between employees, I am not against office romance." In a sense, dual-employment is more conducive to personnel stability. Of course, if you run, maybe the two of you will run together, and everything has pros and cons. Lao Lin, you came to me specifically, not just to talk about rankings, right? ”
Lin Yonggang smiled and said, "A piece of good news, a piece of not too good news, which one do you want to hear first?" ”
Chang Zheng: "Listen to the good news first." If the good news doesn't lift me up, then it goes without saying the not-so-good one. My psychological quality is not very good, and I can't withstand any blows. ”
"Your mental quality is not good? If you can't stand the blow, we should all choose a dog leash. Lin Yonggang began to taunt Chang Zheng again.
"Dog leash? Why? "Chang Zheng is also very strong in anti-ridicule now.
"Go-die, netizens have wisdom and can often invent some very magical words. Recently, I often went to danmaku online to learn this word. The dog leash is used to sigh, which is similar to the meaning of popular Internet languages such as 'hehe', 'scared the baby to death', '6666', and '2333'. ”
"I used to do traditional publishing, and I studied traditional literature. If I don't learn all the time, my uncle won't be able to understand what the teenagers say. The young people in our editorial department say 6666, 2333 and other codes all day long, and I thought they were doing some kind of conspiracy behind my back. Lin Yonggang said, "Okay, don't talk about it." The good news is that there is a group of well-known authors who want to collectively jump ship to our station, can you accept it? ”
"What's the matter? Is the body innocent? Chang Zheng did not immediately express his position.
Lin Yonggang: "Innocent, innocent. Female in general. Anyway, this group of authors has a lot of connections with you, and they are all your fans. This is a group of infinite stream authors. ”
Chang Zhengle was happy: "Collect!" Of course. 6666, it's too slippery! ”
After being happy for a while, Chang Zheng asked, "What's the bad news?" ”
Lin Yonggang frowned and said, "The bad news is that we have been hacked. (To be continued......)