Chapter 19 Discuss the development of sales channels
What Fu Zhenbang wanted to say was nothing more than Zheng Aiguo's calculations, Chen Hong was not at ease about this matter, and specially notified Fu Zhenbang, of course Fu Zhenbang had to express a few opinions on this matter.
"Fu Xin, if you have to go to the Canton Fair, what should you do?" Fu Zhenbang asked.
Fu Xin wiped the water from his hair and said: "Dad, I have thought about this matter clearly, I am going to open up the market of Huaxing Industrial Development Company. This time, I'm ready to take the initiative to go out. β
"Take the initiative to go out?" Fu Zhenbang was a little puzzled.
"Yes." Fu Xin nodded, and then, Fu Xin had a heated debate with Fu Zhenbang on the current national situation and market demand, knowing that it was more than eleven o'clock, Li Fanghua came to remind him, and the father and son ended their conversation.
Although Fu Zhenbang is not a member of the conservative forces and is quite open-minded, Fu Zhenbang is a relatively stable person, and Fu Zhenbang does not agree with Fu Xin to take the initiative to go out.
People are like this, when you are alone, you are single, afraid of hair, you encounter difficulties and fall, get up, and rush forward bravely and boldly! A boy with a strong head!
When you get older, all kinds of family, friendship, and love begin to sprout, and you have scruples, and at this time, the edges and corners of your head begin to be worn away by time and are no longer so poignant.
When you are a little older, when you have a wife, a son, and parents to support, the edges and corners on the top of your head have been worn away by time, until finally, the edges and corners on your head have been smoothed out.
At this time, people become sleek and steady, and many risky things are not so daring to do! It's hard to bring up that momentum.
Why people often say that there is an old man in the family, if there is a treasure, why, is because there is a person with rich life experience, which can allow you to take some detours. But sometimes, having an old family member will also interfere with your career, because their edges and corners have been smoothed out, and they have become sleek, and they no longer dare to rush forward so fiercely!
Although Fu Zhenbang tried every means to persuade him, Fu Xin had already decided that he must do it to open up the market!
Fu Xin did not do it in person, nor did he go to the scene to observe, he handed over this matter to Lu Xuan, and she was always responsible for it, so as to test her ability, in addition, Nie Hongqi and Liu Hongxiu were the representatives of Niejia Village to assist Lu Xuan.
To open up the market, Fu Xin is not ready to eat alone, eating alone is not a good habit, which will only cause monopoly, and the consequences of monopoly are very terrible. Why did Intel allow AMD to exist, isn't it because it is afraid that people will say that it has a monopoly?
Fu Xin called Chen Guanyu over to open up the market, which is suitable for people like Chen Guanyu who have a flexible brain and want to become bigger and stronger.
At this time, Chen Guanyu participated in the high-level meeting of Huaxing Industry for the first time. Seeing that Huaxing Industrial is full of talents, Chen Guanyu is a little excited and envious.
Fu Xin has already reminded Chen Guanyu that the era of violence in the retail market is about to pass, and all kinds of small merchants and hawkers, seeing that the people around them are making money, have sprung up like mushrooms after a rain, and have begun to join this circle, so if Carrefour stores want to become bigger and stronger, they must go out and squat in Yicheng, which is stable, but maybe it can only be done like this in a lifetime.
"Xinzi, you mean, you're ready to establish a sales channel for Huaxing. But you Huaxing, as far as I know, the finished products are also tape recorders and televisions, oh, by the way, and the bicycle factory you just acquired, that is, there are bicycles! Three products, how to open up channels? Chen Guanyu first raised the question in his heart.
The TV is a product,It was made by Xiao Hei,At present, Huaxing Electronics Factory is producing,Sales,Not very good,Compared with the tape recorder,It's more than a big differenceγ
As for bicycles, before Fu Xin acquired Xunyang Bicycle Factory, they hoarded some, but the quality was average and not easy to sell. The new product designed by Fu Xin is still being debugged, at least Fu Xin has not seen the sample yet.
In fact, Huaxing Industry really makes money, that is, tape recorders and polypropylene capacitors. Polypropylene capacitors are earned in foreign exchange. The tape recorder has been selling well because of its high quality and Fu Xin's seizure of the opportunity.
"Yes." Fu Xin nodded and continued: "Fatty, you are wrong, I have not planned to suggest that you expel Carrefour from Xijiang Province, because you can't get so many people for a while, my consciousness is that the two of us will cooperate to build a sales channel, and you and I are the general distributors." β
"What is a Master Dealer?" Chen Guanyu suddenly became interested.
Fu Xin explained: "The general distributor refers to the largest designated shipping platform of the manufacturer or authorized merchant in the designated authorized area, and undertakes the manufacturer's sales network construction, store construction, downstream channel development, dealer training, market advertising investment, manufacturer brand construction, after-sales service, etc. The sales method of the general distributor is generally mainly wholesale. β
"How does the master dealer make a profit?" Chen Guanyu asked again.
"At the moment, I only think of six. I'm writing on this piece of paper, look at it! After speaking, Fu Xinrang Mo Li on the side handed Chen Guanyu a piece of stationery, which read:
1. Commercial rebates. Generally, it is stipulated in the contract that the manufacturer will have a rebate on the basis of the supply price, and most of them will be cashed in the form of deduction of payment. However, the rebate policy of some special machines will change.
Second, the year-end rebate. In order to stabilize dealers and stimulate the enthusiasm of merchants, manufacturers will stipulate the amount of tasks in the contract, and the more tasks completed, the better the rebate policy.
3. Special model awards. In order to improve the shipment of a certain model, the factory will have some special policy support, if the operation is accurate, it will bring additional profits, but most of them are the manufacturer's offline and unsalable models.
Fourth, the price protection policy. Taking advantage of the time difference between the manufacturer's price adjustment and execution, additional profits can be obtained.
5. Marketing expenses. According to the manufacturer's supporting marketing costs, combined with their own situation and the local market, formulate a reasonable promotion plan, and obtain part of the market costs.
6. Profits from value-added services. According to the agent's products, value-added product sales and services can be used to obtain profits.
After reading it, Chen Guanyu did not answer immediately, but chewed the content on the paper, studied it carefully, and then asked, "Xinzi, how are you going to cooperate?" Do you do it alone with me, or do it with a Carrefour store? β
Fu Xin had already prepared, so he replied: "Let's cooperate with you!" In the future, Carrefour stores will inevitably embark on the road of retail giants, indicating that Carrefour stores are not suitable for wholesale. β
"Carrefour store ......" Chen Guanyu said to himself, then raised his head and said to Fu Xin, who was sitting opposite: "Xinzi, it takes a lot of money to do this, I can't draw so much money all of a sudden!" β
Fu Xin shook his head and said: "It's not as complicated as you think, you and my brother, I can trust you, so I can let you owe the payment first, you just need to get all the people, and it's almost done." It takes about a dozen people, are you confident that you can find that many people? β
"On the staff, there is no problem, Carrefour is now spread all over Yicheng, and more than a dozen people have been dispatched, there is no problem." Chen Guanyu said confidently.
"Very problematic. Fatty, you can't think like this! Fu Xin shook his head and said.
Chen Guanyu was stunned, how could there be a problem!
Fu Xin knew that Chen Guanyu couldn't figure it out, so he explained: "Don't think brother, I'm talking ugly. Let me tell you this, although you are in power in Carrefour, you are not alone, so you can't transfer people from Carrefour stores under the guise of public welfare!
I, Brother Liu, and Brother Yang can be said to have no opinions, but don't forget, the major shareholder of Carrefour Store is Yicheng. City. government", can you guarantee that they have nothing to say?
Even if they don't have something to say, you can't do this, arbitrarily transferring people will disrupt the original order of the enterprise, will have a huge impact on the enterprise, and cause management chaos! Random transfer, this is a big taboo as a businessman and a business!
What is is what it is, and this is the normal way of enterprise development.
If this is not the case, why should I set up Huaxing Industry to be the parent company, you know, Huaxing Industry is actually just a few people, there is no output at all, it is a loss, and the real money is the factory below! Why am I doing this, just to sort out the management!
Now you and I are working together to build a new channel, which is a new business, and if you want to mix it with Carrefour stores, the end result is management chaos, equity chaos! For example, if you draw out the people who come over, whether it is Carrefour that pays them a salary, or a new company that pays them a salary, have you thought clearly? β
"Taught, Shinko! I know, this must be your experience, ordinary people, you still don't tell him, thank you! Chen Guanyu stood up and said sincerely.
"It's good to know, I'm doing this for the good of the new business! By the way, don't sit still, let's think about what should be the name of this new company? β
"The Hua family? Jiahua? It doesn't seem to sound very good......" Liu Yi on the side said to himself.
In fact, when Liu Yi talked about "Huajia", Fu Xin was really a little moved, he thought of the famous home furnishing brand, IKEA, but Fu Xin thought about it, it is not good to imitate it, as an enterprise, it is best to be innovative! (To be continued.) )