"Yaxi" Zhonghai Pedestrian Street store business is becoming more and more stable, and towards the trend of rising week-on-week, in the shopping guide warm service, ushered in the delivery, today the store came to a middle-aged man, the man first turned around the store a few times, asked the clerk a few products, after understanding the unit price of the goods, walked to the cashier and looked at the legal person on the business license, asked: "Your boss's surname is Xu?" ”

The clerk asked, "Is there something wrong with the sir?" ”

The middle-aged man said, "I'll talk to her about something, can you give me your phone number?" ”

The clerk politely refused: "I'm sorry, the boss has a request, you can't tell strangers her phone number, but if you have something, you can leave your contact information, or I can help you convey it." ”

The middle-aged man was a little unhappy, took out his business card from his bag angrily, put it on the cash register, and said angrily: "I am from the eLong Department Store Procurement and Distribution Center, you ask your boss if you want to enter our mall, and let her contact me then." ”

The clerk didn't understand that the procurement and distribution center was the investment department of the chain mall, but he still politely accepted the business card and said that he would definitely convey it to the boss as soon as possible.

The middle-aged man nodded proudly, and when he left, he turned around and said, "When you call, let him report to his home, and I don't have time to meet with any brand." ”

In this era, Party A (property party) is very popular, because the competition in department stores in this period is not fierce, and shopping malls are not as good as ten years later, and consumer shopping in this period is either street shops or department stores, which are the two main channels. Many brands are willing to enter department stores during this period, one is stable output here, and secondly, it is conducive to the improvement of brand image, after all, shopping malls represent "grade".

eLong Department Store is a local department store in Kyong Province, its predecessor was a real estate start, in recent years into the field of department stores, heavy money to win several prime location of the property, into the department store industry, a few years of time to do the wind and water, has gradually become the top three shopping malls in the department store industry in Kyong Province.

When he received a call from the clerk, Xu Sizheng was with Lin Fan and listened to him talk about these recent big actions.

Xu Si was very happy when he heard that Lin Fan signed another store on the pedestrian street, and was expected to enter at the end of June, so far, she is no longer the Wuxia Amon of the past, and all the current affairs are basically handed over to her to deal with, she has basically mastered every retail store opening link through the opening of the first store, and Lin Fan's previous idea of opening three stores at the same time on the pedestrian street, from the initial worry that it will not affect the business, has now been full of confidence and certainty. So when she heard that another store was going to open on the pedestrian street, she was overjoyed, and in the heart of this enterprising woman, the harvest of work made her forget her exhaustion.

Lin Fan kept reminding her to pay attention to rest, and after she nodded seriously in agreement, Lin Fan threw out the plan to buy a shop on Feilong Road and open another store.

Xu Si frowned and asked: "Lin Fan, according to the current investment income from opening a store, it is far greater than the income from your purchase of property, at this stage, when we are seriously short of funds, will it be too hasty to buy a property!" ”

Lin Fan nodded and said: "I was also hesitant at the beginning, but then I made up my mind to buy it, because the location image of this shop is very good, in the short term, we will open the store here is a 'live advertisement', in the long run, this shop has great potential for appreciation, and after a few years, if you want to rent such a shop, you will have to pay a lot of price." And I briefly estimated that with the current rate of our capital return, it may be a little difficult in the first two months, but once the second store on Walking Street opens, we don't have to worry too much about this problem. ”

Xu Si pondered Lin Fan's words, and said lightly: "Okay, I will arrange to transfer a deposit of 500,000 yuan to the owner of Feilong Road today, at present, we still have 1.1 million on the books, and the total sales from the opening to yesterday are more than 2.6 million, and I transferred 1 million to the headquarters two days ago, and this batch of goods should be able to cope with the opening of the second store." ”

Lin Fan is also a big head, a big thing, and he can't cut off the supply of goods, this is fundamental and can't be shaken. In the ten days since the opening of a store on Pedestrian Street, in addition to the first batch of 800,000 goods, Xu Si made up 500,000 goods halfway, and now the warehouse goods are seriously insufficient, so in the past few days, another 1 million goods have been replenished, but since then, by the end of June, the business money made is only enough to pay for the purchase of Feilong Road, and any other unnecessary expenses during this period must be suspended.

The phone rang at this time, Xu Si took out his mobile phone, saw that the caller ID was the store's phone, and hurriedly connected it.

On the phone, the clerk told him that there was a middle-aged man surnamed Wu just now, who claimed to be from the eLong Department Store Procurement and Distribution Center, came to the store to find the boss, and left a business card.

Xu Si asked the clerk to send the phone number on the business card, and asked clearly that the man surnamed Wu was named Wu Xiaosong, and his position was investment manager.

After hanging up the phone, Xu Si relayed the situation to Lin Fan.

Lin Fan smiled, since the success of the first store of "Yaxi" in Zhonghai Pedestrian Street, he expected that Party A would take the initiative to come to the door, which is normal, the current development of Zhonghai's department stores is still lagging behind in the country, and the current top department stores in Qing Province are positioned as fashion department stores and mass department stores. There are no boutique department stores, and there is not a single luxury store in the whole of Kyung Province.

Department store, Lin Fan must be entering, but his first department store did not consider entering eLong Department Store, with the current brand influence of "Yaxi" in Zhonghai, he naturally wanted to choose the best department store as the starting point for his entry into the department store channel.

At present, there are three department stores in the pedestrian street, which can be said to be the leading department stores in the province, and these three department stores are Yaoguang Department Store, Tianfu Department Store and Wanrui Department Store according to their ranking.

Among them, Yaoguang Department Store is a famous chain department store in China, its headquarters is located in Shanghai, its first department store in China is located in the core area of Shanghai, with a total construction area of 130,000 square meters, named Yaoguang City Plaza, is a one-stop shopping shopping mall integrating commercial retail, catering, supermarket, leisure and entertainment. Its positioning is high-end, bringing together many famous domestic and foreign first-line brands, such as Burberry, Tiffany, Hermes, LV, Chanel, Dunhill and so on.

The Yaoguang Department Store located in Zhonghai is currently the only department store of Yaoguang Group in Kyong Province, and the shopping mall is positioned as a fashion department store. The brand portfolio is stronger than Tianfu Department Store and Wanrui Department Store, which relies on the strong brand resources of its headquarters, many brands are at the beginning of the opening of the mall, have to come to cooperate, but after several years of development, Zhonghai's Yaoguang Department Store has also become the benchmark of Zhonghai business, the largest brand collection place. The total annual turnover of the mall reached 2 billion, which is an astonishing period in this period!