Chapter 50: "Ignorance of Exaltation"

Tianfu Department Store and Wanrui Department Store are local department stores, its group leaders have a keen vision, shrewd and capable, at the beginning of the opening of Zhonghai Pedestrian Street, here is still a deserted time, the person in charge of the two department stores is bold, a large amount of money invested in this, the purchase of property, and spent a high price to introduce the brand, after so many years, the brand is constantly updated, and constantly upgraded, has now become the strongest two department stores in addition to Yaoguang Department Store, the two are quite strong, can be described as a moment of brightness.

After years of development, the two department stores have continued to expand by relying on the strong influence of the pedestrian street store, and currently have opened five or six department stores in the third and fourth tier cities, and they are also doing well.

The eLong Department Store is the third largest department store group in Qing Province, and Tianfu Department Store and Wanrui Department Store are different from the fact that it started with community department stores, this kind of department stores are positioned at the bottom end, covering the crowd around the community, in this era of department store competition is not too fierce, it has also done a good job, but the gap with Tianfu and Wanrui Department Store has become wider and bigger in recent years.

The reason is that Tianfu and Wanrui because the output of the department store on the pedestrian street is very high, and when they expand the new store, the group requires the suppliers operating in the pedestrian street store to cooperate with a store in the new department store. In this way, the brand mix of the newly opened malls of the two department stores will not be too bad, and the new malls can soon be cultivated if there is no big problem with the location of the mall.

The eLong department store does not have this advantage, although the business of the community department store is good, but for the supplier, its deterrent effect is far from enough, the brand portfolio of the eLong department store is very general, if the location of the newly opened shopping mall is good, the suppliers believe that there is potential for development after evaluation, maybe they will cooperate with it, but more often the brand will choose to wait and see, and wait for your mall to open, wait for your business atmosphere to mature, and then enter.

In this way, the new shopping mall of eLong Department Store is not to mention the promotion of the brand, even if it is to ensure the opening of the full store, it is a very challenging work, and in the long run, the gap with Tianfu and Wanrui will naturally become bigger and bigger.

Although Lin Fan didn't consider entering eLong Department Store first, it doesn't mean that he can't enter, as long as he can make money and the conditions are right, he can enter, Lin Fan dialed Wu Xiaosong's phone.

"Hey, who's that?"

"Hello, is it Manager Wu?" Lin Fan asked, the other party's business card is printed on the investment manager, the so-called investment manager is the investment promotion manager of the department store group's procurement and distribution center, they are often responsible for one or several categories of investment.

"It's me, you're the one?"

"My surname is Lin, I am from 'Yaxi', and I am responsible for the location of the store of 'Yaxi', and I heard the clerk say that you came to the store today and said that you have something to discuss?"

Wu Xiaosong heard on the phone that Lin Fan was not very old, and remembered that the boss of "Yaxi" seemed to be called Xu Si, a woman, he said: "Xiaolin, that's the case, I am in the pedestrian street today, I saw that the image of your store decoration is good, and the goods are okay, it just so happens that the women's shoe section of a department store on my side has an adjustment plan, so I decided to give you this opportunity." ”

Lin Fan sneered on the other end of the phone, and said in his heart, you can blow it, give me a chance, what brand combination is your shopping mall, I don't know, "Yaxi" is willing to enter, that is to give you a chance.

He clearly knows that all department stores will constantly think about improving the brand grade and improving the efficiency. "Yaxi" is definitely a famous brand in second- and third-tier cities now, and its fashion is high, the price is moderate, and there is also a certain consumer group in the current department stores, which is the brand that eLong Department Store can't seek, but listening to the tone of this merchant, it doesn't seem to be a big deal, and I don't know if he really doesn't understand, or deliberately pretends not to understand.

He still said politely: "Thank you, Manager Wu, I don't know which store you want to adjust?" ”

Wu Xiaosong said: "Dongcheng store, you will do this store first, and when the other stores have a place, I will consider you." ”

Lin Fan shook his head secretly, the toad yawned, and his tone was really not small. He said: "Dongcheng store, we have no plans to open a store for the time being." ”

"What? You still don't want to? Wu Xiaosong's voice on the other side of the phone suddenly rose, and he felt that Lin Fan was embarrassed, and he felt that Lin Fan should be "shouting long live, thank you Lord Longen".

Lin Fan frowned, the quality of this investment manager is really not very good. He didn't know that Wu Xiaosong had just been in the business of attracting investment for less than a year, and Party A was easy to do this year, many small brand suppliers in the field made money in eLong Department Store, in order to be able to continue, he met Wu Xiaosong, which was not polite, and this year, eLong Department Store had no plan to raise the file, did not contact big brands, did not touch nails, so that Wu Xiaosong was empty-eyed and arrogant.

"I'm sorry, I want to wait until we have the opportunity to work together later." Doing business and making money with anger, not to mention that the circle is so big, maybe there will be cooperation one day, so even if Lin Fan refuses, he will try to be polite as much as possible, and there is no need to make enemies for no reason. But Wu Xiaosong on the other end of the phone didn't seem to realize how tactful Lin Fan's refusal was, as if he had been greatly humiliated.

"Okay, don't regret it, I'm waiting for you to come to the door." Wu Xiaosong hung up the phone angrily, he had never seen such a supplier, and it was rare for him to take the initiative to find a brand, but he didn't give face.

"Manager Wu, it's time for a meeting!" Wu Xiaosong, who was still sulking, heard his colleagues calling him for a meeting, and then remembered that the procurement and distribution center had a department meeting this afternoon, and hurriedly rushed to the conference room with a notepad.

There are seven or eight people sitting in the conference room that is not very spacious at the moment, and at this moment they are sitting around the sides of the oval conference table, and there is a middle-aged man sitting on the main seat, aged about forty years old, with a calm bearing and a cold face, giving people the first feeling that this person should be a person who works rigorously and decisively in his daily work.

His name is Ye Shaofeng, he is the department head of the procurement and distribution center of eLong Department Store, and the others are the investment managers of various categories, and he received a notice from Ye Shaofeng's assistant this morning to hold a short meeting in the small conference room at 2 o'clock in the afternoon, and the specific content of the meeting was not disclosed in advance.

When Wu Xiaosong entered the conference room, he saw that everyone was there, and he was the only one who was late, so he hurriedly said: "Mr. Ye, I'm really sorry, I'm late." ”

Ye Shaofeng glanced at him lightly and said, "The meeting time has been notified in advance, why are you still late, we have been emphasizing execution, is this the embodiment of your execution?" ”

Wu Xiaosong's face was flushed and speechless, but he hated Lin Fan again in his heart, if it wasn't for Lin Fan's phone call, if it wasn't for Lin Fan's lack of face, it was not for Lin Fan's lack of face, which made him angry, how could he be so distracted that he even forgot about the meeting.

"Go and sit down, today's meeting is mainly about you."

Wu Xiaosong was stunned for a moment, it had something to do with me, but he was guessing what was going on.