Xu Si carefully inspected the display of the goods and the arrangement of the publicity props, and then beckoned and called the store's shopping guide to the front.

Xu Si looked at the little girls and said, "Can any of you tell me how many categories our shoes are divided into according to the theme series?" ”

Several little girls were stunned for a moment, and glanced at each other, and a few of them were even a little flustered, Xu Si smiled and said: "It doesn't matter if you don't know, this is our dereliction of duty, and we didn't publicize it to you in time." ”

Han Lei said sweating profusely on the side: "Mr. Xu, this is my negligence, and I didn't do this part well during the training." ”

Xu Si still said to several shopping guides: "As a shopping guide, you should know what you recommend to customers, for example, if you recommend this shoe to customers, where is the selling point of this shoe?" You have to be able to answer all questions, otherwise you're just vague about how beautiful the shoes are, too pale and not very convincing. ”

She glanced back at Han Lei, nodded slightly, signaled him not to be too nervous, and then continued: "Where is the selling point of the shoes?" For example, this one" she picked up a leather women's shoe and continued: "This is the 'Shushou' series, have you noticed that this series is basically flat heels and a small number of wedge heels, absolutely no high heels, and the upper and sole of this shoe have been treated with a special process, which is very comfortable to wear on the foot, so it is very clear, right?" The selling point of this series of shoes is comfortable soft shoes, functional shoes, suitable for office workers around 30 years old or who often need to stand. ”

Several shopping guides couldn't stop nodding, and then Xu Si picked up a high-heeled shoe and said: "You should know this, the two stores on the pedestrian street sell very well, the 'new fashion' series, high-heeled fashion, trendy style, is the first choice for young people to wear shoes." ”

"Why do I want to tell you so much, why do I repeatedly emphasize, including your supervisors, have also repeatedly preached, to familiarize you with commodity knowledge, obviously, if you don't know what you want to sell, then how can it sell well?"

She smiled again, Li Ruochun plum bloomed, and she could see that the clerks were a little nervous. "It's okay, take your time, I've said a bit too much today, in fact, many of these words are not just said to you, but also my own understanding, I will emphasize it again to myself."

Turning his head to Han Lei and Xiao Yanyan, he said: "I'm thinking, in the future, our store management is to find a standard, an industry standard, and the usual work of employees only needs to refer to this standard, and it doesn't feel like now, I feel that I can't find the direction at all, so sometimes they don't think deeply about some problems, this is not their problem, the problem is in us managers, if you don't give them a standard, they can't clearly distinguish what they do is good and bad." ”

The problem she is discussing with Han Lei and Xiao Yanyan is what she has been thinking about these days, and now when there are only a few stores, it is easy to find out where the problem is, and some small problems can be corrected in time, but with the large-scale advancement of Lin Fan's plan, and then operate according to the current management method, it is obviously not possible, managing people is not operating the machine, the machine has no thoughts, after setting the program, unless there is a machine failure, it can be completed according to the setting without discount. But people are different, people are thoughtful, and they are the most difficult to control, as a manager, you can't expect every employee to be very conscious. In fact, there are only a small number of self-conscious and motivated employees, so what about the rest of them? This depends on management, and it is precisely because there are many people who are not easy to manage that the importance of management level is reflected, otherwise those large companies offer an annual salary of nearly 10 million to hire general managers and executives?

"As a manager, first of all, we must have a clear goal, without a goal, there is no direction; Secondly, we need to think about how to achieve this goal step by step; After thinking of the method, the next step is to execute it, to do it; After the final results are out, we have to summarize and review. Therefore, I divide them into four steps, namely: setting goals to see the direction, breaking down goals to make plans, tracking the results of the plan, and checking the results. This is the standard of our work as managers. ”

"What about stores? When it comes to all aspects of the front line, we must standardize, such as the environment outside the store, whether the door is clean, whether the door headlights are on, whether the window is clean, whether the store can be seen clearly through the window, and whether the display is enough to attract customers; For example, music, lighting, merchandise display, and store inventory must set standards, with this standard, you only need to track the execution of the store staff, and it is also easy to check. ”

She walked out of the door as she spoke, Han Lei and Xiao Yanyan followed step by step, listening and remembering, Xu Si would not say this for no reason, from the morning meeting to the on-site inspection of the store, she emphasized the fine management of the store, and emphasized the word "standard", this is a signal, although I don't know Mr. Xu's specific thoughts, but it is obvious that in the recent period, this is the focus of Mr. Xu's attention, and the two naturally understand what to do in the near future. As a supervisor, understanding and implementing the boss's intentions is one of the necessary magic weapons to be able to stand tall, and it is also the easiest way to obtain upward mobility.

At this time, the shopping mall has begun to go to people, as the focus of the early department store publicity, the "Yaxi" brand will naturally be focused on, just a few people are talking at this time, customers have begun to enter the store one after another, from a distance from the entrance of the gate there is a group of customers surging like waves, today is not only "Yaxi" has never done a 6.5% discount, the entire shopping mall other brands are also very profitable. Xu Si signaled a few people not to stay in the store, there were too many people, which would affect sales.

Xu Xin carried the selected red wedding shoes, couldn't put them down, and said to Zhao Yang: "No wonder my cousin's business is so good, the shoes are really beautiful." ”

The same thing, different people will have different concerns, unlike Xu Xin, Zhao Yang has been paying attention to the decoration design of the store, from the workmanship material, to the style design, these are the focus of his attention, after seeing Xu Si's energy, for Xu Si asked him to do the plan, he used twelve points of thought, in order to be able to obtain Xu Si's recognition, he had to do his best, in the decoration design of this piece of work.

Xu Si asked Han Lei and Xiao Yanyan to stay, pay attention to the situation of the store, and solve any problems in time, and at the same time let Xu Xin and Zhao Yang go shopping in the mall first, and she took the time to call Lin Fan. (To be continued.) )