The South City Weekly is a bold and avant-garde reporting style.

In the general publishing house, editor-in-chief Lu Wei watched the recent phenomenal news events about "Slam Dunk" collected by the reporter below.

"A junior high school student in Pudong District, skipping class to play basketball because of watching "Slam Dunk"?"

"In Jinling City, there is a high school student who was corporal punished by the teacher when he watched "Slam Dunk" in class?"

"There is a student ...... in Nancheng No. 1 Middle School"

Editor-in-chief Lu Wei simply read the materials of these news, he still felt that these things were a little reluctant, and after thinking about it, he decided to make a call to Xingchi Group to see if he could contact Wang Yang himself and interview again.

"Wang Yang now is really not as good as two years ago." Lu Wei said to himself after making a phone call, because, after the call reached Xingchi Group, he still had to make an appointment, and Wang Yang's contact information was actually changed again, and after he called, it was a phone call from the secretariat, which was clearly using a call forwarding function.

In other words, he set up some people's phones to be called forwarding.

Lu Wei urged several times in a row this day to see if he could make an appointment with Wang Yang for an interview, but the results were postponed, and after the secretary of Xingchi Group over there received the call, he still said the same thing that the chairman was not in the company, and he could not be contacted at present.

"What a joke on me! The chairman could not be reached again. ”

Lu Wei is a little hot, I haven't seen such a big name, I don't accept media interviews, aren't you afraid of their penal punishment?

Since this is the case, then Lu Wei has nothing to say.

He thought about it for a moment. Personally pick up the pen. Approved some news materials. Let the editors below start to do some processing, or go and conduct more in-depth interviews, and try to make these negative stories as big as possible.

At the same time, he also thought of an evaluation, an evaluation of Wang Yang himself.

So, the next day, the report of the Nancheng Weekly was like this.

"Maybe Wang Yang is the hope of domestic comics, but maybe he is a promoter of Japanese comic culture. We don't understand it for the time being, and we don't encourage everyone to fall into a state of fanatical pursuit. —Nancheng Weekly.

Nancheng Weekly, as a leader of the southern media, when this media began to make waves, other media also began to use their methods because they could not interview Wang Yang.

"2007 was the busiest year for Wang Yang, because he was like playing a game, novels, animation, websites, media, film and television are all popular, and everything seems to be under his control, but should we stop and think about whether there is a connotation in his works?" -- Youth Daily.

"Dong Zhou in the music world and Wang Dong in the literary world. When the artist is full of copper stench, we only see the plundering of the fan economy by idols. I didn't see the progress of the literary market. -- Oriental Chinese Journal.

"The degenerate Wang Yang doesn't know when he will come to his senses and truly contribute to the nation and culture." -- Yangcheng Evening News.

……

……

For a while, the media began to criticize Wang Yang, and various negative news reports also came out.

For example, some of the addiction phenomena of "Slam Dunk", as well as the addiction to playing web games and mobile games produced by Xingchi Group, including some mistakes that are not experienced in handling by Xingchi Group, have been reported by the media.

It is difficult to find some criticism points for Wang Yang's novels and animations, even if they are criticized by the media, they can only be from a more reasonable perspective.

But in terms of games, it was really about all kinds of negative news.

For example, in the player's game account, or the problem of losing equipment, including some bugs in the game, and indulging in the news of playing the game.

After these things came out, Wang Yang was surprised to find these things.

He really didn't know what was going on.

The media are coming to the black one by one, which is actually very unfavorable to the movie version of "Slam Dunk", including the release of the "Slam Dunk" TV series.

But there are two sides to everything, Wang Yang is now controversial and hotly discussed, and the loss of fans is also very powerful, the game products were originally selling very well, but now it is at least 20% less than 20% of the daily profit.

In the company, Hongyue said to him: "The main thing is that you have been too busy recently, and you don't go to the media to say hello, or maybe some people from the radio and television side are unhappy with you again." ”

"This shouldn't be enough, if we stumble over there, our movies and TV series won't be approved so quickly." Wang Yang shook his head lightly and said.

Red Moon asked, "So what should we do now?" ”

Wang Yang scratched his head and said: "Is there anything you can't do now, or is everything according to the schedule, I'll discuss it with Dong Chou, and try to do a little more publicity for the movie together." ”

Red Moon nodded.

Wang Yang and Chou Dong held movie meetings of "Slam Dunk" in major cities across the country, which was to distribute some free movie tickets in advance, and at the same time to have a prophetic word with fans, and then when Zhihu was released, everyone came to watch the movie to support.

Chou Dong's fans must be more than Wang Yang's, Wang Yang's fans are generally difficult to enter a very fanatical state, although his fans can also send money, and will also charter movies or something, but there are still many ordinary fan groups.

The group of people who read novels in this world are generally very common, and for them, it may be more cost-effective to spend on mobile phones and computers, and those who can watch movies often, or those who have the habit of watching genuine movies, may be very few.

However, Wang Yang still has some confidence, and he thinks that he can take advantage of this movie fan meeting to attract more fans.

The way to attract fans, in addition to his works, is actually the simplest and crudest way to attract fans is - talk show.

Doing a talk show is a very easy way to grow fans, especially avid fans.

Among the talk show celebrities in the previous life, for example, there was Zhou Libo of the Shanghai School, and then there was Wang Zijian, who was born in the 80s, and Lao Guo, a cross talk master.

In this world, Zhou Libo and Wang Zijian have not yet come out.

For Wang Yang, it is actually an opportunity, he pondered that he would make a talk show based on his "Slam Dunk" and some of his own things, including Dong Chou's affairs.

How to say, as long as you make a planning plan, you can do it in a reincarnation across the country.

It's like a stage play, and it's performed in various cities hundreds of times.

And Wang Yang and Dong Chou's movie promotion, there will definitely still be tickets, mainly because Dong Chou's popularity is too high, and when the time comes, the two of them will sing some songs on the spot.

In this way, Wang Yang found his own screenwriting department and began to create a talk show script together.

Xingchi Group has developed to the present, and its own screenwriting department is already very refined.

There are three professional groups in the screenwriting department - the novel gunman group, the film and television screenwriting group, the joker group, and the advertorial group.

There is only one person in the novel gunman group at present, Zhang Xiaobing, who was personally found by Wang Yang before and wrote a continuation of his "Perfect World".

There are not many people in the film and television screenwriting team, and the full-time one is one person, and Su Wen, the team leader of the joker.

There are more jokers, a total of 7 full-time people, and there may be more than 20 part-time people, providing the content of jokes for his official account.

The advertorial group is simple, it is a full-time and part-time department, and the person in charge is still Su Wen, the leader of the joker.

Wang Yang and Su Wen, a total of seven jokers, held a meeting to discuss and create scripts together.

"According to the speed of my speech, plus the preparation of some sound effects on the spot, at least 80 words of content should be said in a minute, and at least 5,000 words of content should be in an hour, and the content of the jokes should be coherent up and down, 8 to 12 small stories and small paragraphs, and it is almost the same to let Dong Chou sing in the middle."

"I've already created three key ones, you can add at least 9 more, Su Wen, the seven of you think about it together, and show me when you get it."

"Okay."

Behind every successful talk show host, there is a team of jokers, but a huge team of jokers like Wang Yang is the only one in the country.

This is also the reason why Wang Yang himself is a joker.

They usually provide joke content for official accounts and subscription account platforms, so that fans can read and forward them, and the more than ten WeChat accounts currently operated by Wang Yang Studio are the credit of this group of people.

Including some funny comics that are serialized, these talents are actually needed.

Wang Yang is also upgrading from himself now, and the content of the joke is displayed with pictures and texts, which only needs a joker and a platform, and to tell it, say it, record it into a video, and make it into a program, which can be regarded as an upgrade.

Wang Yang said to Su Wen: "At the end of the year, look for it from the branch, and recruit a little more eloquence, our studio can produce a network talk show, let's cooperate with TM video, or cooperate with other video platforms." ”

Su Wen nodded and said, "This is no problem. ”

Wang Yang nodded, he thought about it for a while, and felt that he could go and learn from Lao Guo.

Wang Zijian has also changed from a cross talk actor to a talk show host.

The stand-up comedy in cross talk is actually the same as a talk show, but the talk show is mainly based on current affairs, or some topics and themes. (To be continued......)