Zhang Tao is a Shanghi person, he is 12 years old this year, he has just entered junior high school, and he usually likes to read some comic books.

What Journey to the West and the like, he likes it very much.

But recently, I've been obsessed with Wang Yang's comics.

The four comic books "Ethereal Journey", "Perfect World", "Crayon Shin-chan", and "Slam Dunk" are all displayed in the libraries of major cities, in the most conspicuous places, and as long as the children come in, they will see these works.

Recently, Wang Yang's "The Legend of Wukong" has also published comic books, and on the bookcase at his home, it can be said that all of Wang Yang's comic books are placed.

Zhang Tao went to junior high school, and every day at half past four in the afternoon, he got out of school, and his homework was quickly completed, that is, watching TV at home.

Because my parents haven't gotten off work yet.

When it comes to watching anime, his favorite thing is definitely watching CDs.

It's just that the domestic ones are out of the discs.,There's less attraction to him.,Maybe when you're young, you will watch a gourd baby.,Make trouble in the heavenly palace.,But a little bigger.,I still like those Japanese comics.,It's more attractive to him.。

Hot-blooded,Campus,Magic,Technology,The works of Japanese comics are too complicated.,It's in the TV cabinet of his house.,There's a lot of Japanese comic plates.,He's been growing up since he was a child.,Basically, my favorite is Riman.。

As a 95-year-old child, he is actually very precocious in his thinking, and he understands a lot of things.

For example, if he goes online, he can also see that someone says something about supporting domestic animation works and buying genuine versions.

Yes, Zhang Tao also supported it. It's a pity to buy back the work. Take a look. It's all kinds of garbage, don't say the name, it's the plot and dialogue, it's all idiots to the extreme, can it be said that domestic animation won't make some high-IQ ones, can he Zhang Tao look at things that don't feel naïve?

Also, is it naïve to watch anime?

It seems that comics can also be used for adults.

Hum!

Zhang Tao thought. After he came back today, he didn't rush to do his homework, because a few days ago, Shanghi Satellite TV continued to broadcast a lot of pre-broadcast advertisements.

"Slam Dunk" has actually begun to premiere anime!

When he watched the trailer, he watched more content that was different from Japanese comics.

Because the comic version of "Slam Dunk" is still only serialized in the Japanese comic version, and the Huaxia comic version is just a book, so in fact, he is naturally familiar with the plot at the beginning. But when it comes to anime, it's definitely different.

That's what I thought. Zhang Tao stayed in front of the TV station, and after a long five-minute commercial for babies and children's toys, the first episode of Slam Dunk began.

"Dongfang, I'm sorry, what I like is Zhuge Yuming, he is the captain of the school team, a very handsome ......"

At the beginning, a beautiful, cute girl is talking on TV.

Zhang Tao took a look at it and was very happy, it was so beautiful.

Then there was the Chinese version of "Slam Dunk" actor Dongfang Sumu.

In terms of plot, this version has a lot of differences from the Japanese version.

The background of the school is some private aristocratic high schools in Jiangsu, Shanghai and Zhejiang, which have certain customs and customs.

It is considered a relatively successful process.

Even if Zhang Tao is familiar with the plot, but if you watch the Japanese version and read the comics, it is still very different from the anime broadcast on TV, and the name of the protagonist and the personality have been slightly adjusted, so it is more likable and easier to be accepted by everyone.

In fact, Wang Yang still made a bolder adjustment, that is, some routines of online novels were adopted, and the Chinese version of YY was more powerful, and this Oriental Sumu also learned some Chinese kung fu, so it is basically the essence of another version of "Slam Dunk".

The foreshadowing in front is relatively long, it looks relatively depressing, and the plot is first suppressed and then raised, but in the second episode, a small golden finger of the protagonist is revealed, that is, a kung fu.

A person who knows kung fu comes to play basketball and encounters a lot of setbacks, but the final outcome must be a routine of the sling's counterattack.

Most teenagers still don't come into contact with online novels too early, so after Zhang Tao read such a unique comic, he kept reading it with relish, which can be said to be a little fascinating.

The characteristics of Japanese comics,In fact, there are also some similarities in online novels。

For example, the most successful "One Piece", the protagonist, is the one who eats the Devil Fruit, a person who has a golden finger, from the beginning, and then to the road to Hi Thief, it is a process of team upgrading.

Therefore, "One Piece" is also called a classic, and there is no one in the hearts of many people.

There is no "One Piece" in this world, so there are still a lot of works that Wang Yang can plagiarize.

"Zhang Tao, have you finished your homework?" After Zhang Tao's mother came back from work, she saw her son holding the remote control to the TV again, and his eyes did not blink.

This makes her very angry, now the new generation of children, there is a TV at home, after having a computer, the children are basically very young and begin to be short-sighted, it is difficult to manage the children, but there can be no TV and computer at home.

Zhang Tao was very angry when he saw his mother, so he had to turn off the TV slowly, and then lay on the chair to do his homework with a look of reluctance.

When "Slam Dunk" was broadcast on Shanghi Satellite TV on the first day, it didn't cause much turmoil, because after all, it was an anime, and children wouldn't be like adults. Bo shared.

But after three consecutive days, various news broadcast on Hi Satellite TV on the "Slam Dunk" anime. There are more and more topics on the blog.

For example, it looks like this.

"Oh, Wang Yang, take a break, write so many comic works, now that "Slam Dunk" is on the air, my children turn on the TV as soon as they get out of school, and they have been watching the premiere from 6 o'clock to 7 o'clock, and they don't want to wait for their homework to watch the computer."

"The update on the computer is slow, "Slam Dunk" is really good, I watched it with my son."

"Dizzy, the childlike heart upstairs is not sleeping! Is "Slam Dunk" that good, I haven't seen it yet! ”

"What kind of childlike innocence, do you think that Mr. Wang will write very infantile works? "Slam Dunk" is absolutely good, you can see it when you go and see it. ”

"This ......"

Almost all at once, a lot of topics emerged, all of which were expressions of children's strong viewing, passed on to the eyes of adults, and then went on the news.

A week after the broadcast, Shanghi Satellite TV sent a fax to Xingchi Group.

After Wang Yang got the feedback on the ratings, he looked at the ratings of the week, which had actually entered the first place in the ratings of the same period in cities across the country, that is, at 6 o'clock - 7 o'clock, no matter what TV station, the ratings of Hi Satellite TV were not high!

This is a happy event, which makes Wang Yang very happy.

"Haha, ratings champion, I'm going to see how long your children's channel will endure."

The first broadcast has been taken down by Shanghi Satellite TV, but the second round of broadcasting, including three, four, and multiple broadcasts, "Slam Dunk" will definitely continue.

Domestic animation works are very rare, and those with such high ratings are even more scarce.

Only Journey to the West may have maintained high ratings.

There are more and more comments on the Internet, and Wang Yang recently saw a news report on the Internet, saying that after "Slam Dunk" became popular, he purchased 100 basketballs from a school in a small county town to train basketball for students.

It turns out that many schools that don't have basketballs have begun to buy basketballs.

Basketball sports companies, including factories, began to catch fire.

Wang Yang can actually expect these things, basketball itself is a competitive sport in the West, there are many adults in China, and there are still many blank markets for basketball.

However, the basketball market is generally linked to education, either schools have a field to get a basketball court, or real estate and municipal enterprises and the like.

There is basketball, and it is not possible to do without a basketball court.

This is also the reason why Wang Yang will not invest in sports, there are still a lot of things involved, and with this effort, it is better to study the peripheral brand products.

For example, cooperate with basketball manufacturers to set up a basketball brand of "Slam Dunk", and print the font of "Slam Dunk" on the basketball, including the name of the protagonist Dongfang Sumu, and even the image of a stick figure.

In addition to basketball, peripheral products can naturally be extended to basketball T-shirts, sportswear, sports shoes, and a series of basketball-related products, all of which can be copyrighted for cooperation.

His Xingchi Group only needs to sell an IP brand, sit at home and collect money, and let the manufacturers make the related products.

Simple, direct, and easy to make money, this is the charm of IP culture.

Tap the potential value of an IP as much as possible.

For example, in "Harry Potter", the development of IP value can reach two or three billion US dollars, which is a very terrifying number, almost equivalent to the total output value of an industry for many years.

……

……

Huaxia Children's Channel TV Station.

The director sat in his office, looking at the recent ratings data, and saw that "Slam Dunk" ranked first in the country.

Looking at the ratings of a martial arts anime "Kung Fu Flying Cat" recently broadcast on his channel, it has been squeezed into the third place.

The second place is another classic anime called "Blue Wind Man", which came out last year.

"This Wang Yang is too stubborn, he has to use so much Zhou J's music, don't you know that our leaders are not interested in Zhou J?"

This director can only be envious, jealous and hateful, and he has no way to pull the old face to whisper to the fourth again. (To be continued......)