On July 17, the film and television industry, and even the entire entertainment industry, were blown up by a bombshell, and they were dizzy, and they doubted that they hadn't woken up.

Bomber, Tianhong Pictures.

At 10 o'clock in the morning, Tianhong Pictures held a new film press conference about "The Prequel to the Condor Heroes". Shortly after the press conference began, spokesman Zhang Xixi said seriously in the face of major heavyweight media across the country: The film will be officially released nationwide on July 22.

And then...... On the day of the premiere, for the first 24 hours, it's free!

Hundreds of reporters present appeared in the grand occasion of collectively plucking their ears......

"I was distracted, what did he just say?"

"Free? What do you mean? Is it an outdated promotional method that one person buys a ticket and the companion is free of charge? It's just a discounted ticket......"

"All free? Stop it! You must have heard it wrong, damn it! ”

There was a lot of discussion for a while, and countless questions were thrown on the stage, waiting for Zhang Xixi to give a definite answer.

Zhang Xixi felt that he had never been so beautiful in his life, and he enjoyed a star treatment in a grand manner, thanks to his family Haoxue.

Pity...... Haoxue was scrapped this time.

"On behalf of the investor of "The Legend of the Condor Heroes", Mr. Hao Xue, as well as Tianhong Pictures, which shoots and distributes the film, and the brother theater units, I solemnly promise: In order to repay everyone's love and support, "The Legend of the Condor Heroes" decided to release the first day without charging ticket fees, and issuing tickets at a price of 0 yuan. Fans from all over the world are requested to consciously abide by the order of local theaters, and do not have unpleasant incidents such as crowding and stampedes......"

Now everyone hears clearly.

It's really free???

I'm rubbing, this time it's a big game!

What is Tianhong Pictures going to do? Be a quiet conscience in the industry?

Big news!

The eyes of the reporters lit up, and their professionalism told them that this is a big news that can definitely sweep the whole country, and it is too right to come to this press conference today!

The press conference is still ongoing, and the news has been distributed to the forum through unknown channels, and then swept the portal!

"The Prequel to the Condor Heroes", for 24 hours, free for a limited time!

Not only the entertainment industry, but also the whole country this time is a sensation.

Office workers have received pop-up messages, and they can't take their eyes off them after a casual glance.

Free cinema to watch a movie? What's new, which marketing genius came up with an eye-catching way, Lao Tzu wants to see how he comes back to this lie.

The students were in class, and I don't know which naughty child first came out of the news, and it was soon posted in the class WeChat group, everyone looked down and was immediately interested, and they were still listening carefully on the surface, but they were already thinking about it in their minds, what kind of gameplay is this free movie.

The family doesn't give pocket money to watch movies, this time it's just right, God-sent welfare!

The regular process of the press conference, on the contrary, not too many people are interested. Even the first-line stars such as Stephen Chow, Chang Li, and Qin Xing did not get the attention they deserved.

Everyone was whetted by the word free, speculating about the deep purpose of Tianhong Pictures to play trendy alternative at any cost.

However, Stephen Chow and others are very happy, their remuneration is fixed, and it has nothing to do with the later sales box office.

Theoretically, this unprecedented marketing model is the biggest benefit for this group of actors.

There is no doubt that the impetus for free is extremely powerful, and in the case of free on the first day, the attendance rate can be guaranteed to be 100%.

The reason is very simple - who doesn't look at it in vain?

Although I can't receive a penny, it doesn't affect the actors' faces, especially those small characters who are not famous, after hearing this blockbuster news, their faces lit up with excitement. This is equivalent to Tianhong Pictures throwing money at them, so that they can get greater exposure, is there anything more perfect than this?

The press conference ended, but the craze caused by this bombshell continued to heat up, quickly grabbing the headlines of major portals.

Tianhong Pictures went crazy and invited the people of the whole country to watch the movie, and the news spread explosively, and it has swept the whole country before noon.

During the lunch break, in various canteens, restaurants, restaurants, and other places to eat, regardless of whether they are movie lovers or not, even the elderly who are old and do not easily enter the theater, must say a few words on this topic.

"Lao Zhang, have you heard, the premiere of "The Prequel to the Condor Heroes" is free! I remember that you are a senior Jin Yong fan, so you can't support it this time? ”

"I have to go!"

Lao Zhang smiled: "This is the old man Jin who went out of the mountain again to write personally, originally, I don't plan to join in this fun with young people, just wait for my son to download it at home and take a look." But now that it's all free, people are so sincere, it's embarrassing not to support it! ”

"Xiaojing, will you watch a movie next week?"

"What? It's Warcraft again? I'm not going! I don't understand ......."

"Uh...... It's not Warcraft! ”

The boy hurriedly explained: "It's a martial arts drama, "The Prequel to the Condor Heroes", have you heard of it?" ”

"Is it the free one? You're going to be perfunctory to me! What's cheaper for me? ”

"Uh...... How about saving money on movie tickets and buying you a bag, the one you saw last time in the mall? ”

"That's pretty much it! Go, free movies are really rare. ”

"Okay, Xiaojing, where are we going, or the Dadi Cinema near the school?"

"Whatever."

……

"I'll you!"

The boy exclaimed, pointed to the screen with a sad face, and said: "The five sessions seem to be basically full, and there are only some corner seats left, or?" ”

"Won't it?"

Xiao Jing was surprised: "Didn't you just start the show after the press conference, how could it be full now!" ”

"I guess the last half hour of our class just now has been snatched up, after all, it's free."

"This ......"

Xiao Jing was originally not interested in martial arts themes, but looking at Huo Cheng's virtue, she became a little curious. People have this kind of mentality, the more they can't get it, the more they feel that they must find ways to get their hands on it and taste it.

"Let's see if there is a location in the theater farther away, the kind that is not in a dense business district and is not next to a university, it shouldn't be so fast to fill up, right?"

"Okay, I'll try!"

Similar dialogues are being staged simultaneously in countless places across the country.

It's not even noon, and the major forums are already full of mourning.

"There's no ticket,! All the theaters in the city are so full! It's still a week away, what the hell is this......"

"Lao Tzu has already bought a ticket from his hometown, so by the way, he should go back to his hometown to see! The more I can't grab it, the more I want to see it, and I don't like to wait for the next day, it's a bit magical! (To be continued.) )