Li Jin's evaluation is very pertinent, that is, Lin Fan is also ready to fight a protracted battle before Song Xinyao helps introduce Li Wangxing, and on the other hand, the president and Li Jin have not seen it, that is because so far "snow&elegance" has not shown any signs of opening up the channel of shopping centers, except for Xu Si and Lin Fan, no one knows that the future focus of "snow&elegance" is aimed at the shopping center, which is currently small competition, and it is a new format with a future development trend.

If you simply do department stores, will be Lin Fan tired to death, the current department store channel, "Qianzi" group has completed the multi-brand, multi-echelon, multi-category strategic layout, its several major brands are not only positioned to fit the customer base of department stores, but also after long-term market training, has a good reputation, has a high output in department stores.

In this way, a brand with high awareness, high grade, and high efficiency of the brand is naturally the darling of various department stores, and at the same time has several similar brands of "Qianzi" group is not only a darling, can already be an uncle, the current domestic department store format, light luxury stores not to mention, boutique department stores, fashion department stores and public department stores If there is no "Qianzi" brand in the boutique department store, fashion department store and public department store, then this department store will always make people feel incomplete and flawed, which can see the current status of "Qianzi" in the domestic department store channel.

Because of this, "Qianzi" group has the absolute right to speak, in the department store channel, they can give priority to the best location, can get the best cooperation conditions, so in the department store almost the top few sales must be "Qianzi" brand, at the same time, because of their ultra-low deduction rate conditions, so that "Qianzi" in the department store channel rent proportion is very low, in turn the investment income is very high, and as long as the "Qianzi" brand has always had a leading position, Then their proportion of rent in the department store channel can be completely controlled.

At the same time, "Qianzi" can also squeeze the living space of competitors according to this, and the distance between other brands and "Qianzi" in the department store channel will become larger and larger. This is also the reason why Li Jin is not optimistic about the development of "snow &elegance" in the department store channel, not that "snow &elegance" is not good, but that the "Qianzi" group is too strong, a company with annual sales of more than 10 billion yuan, a company with an annual net profit of 2 billion yuan, is it a small local brand in Qing Province that is qualified to challenge?

If you don't compete with "Qianzi" in the department store channel, you will never understand the strength of this group, and even a large company like "Yaxi" Group, which has sales of more than one billion yuan a year, can't help but avoid its edge and turn to the street paving channel that "Qianzi" can't touch at present, so Li Jin's words. It is also what the president thinks.

"Hey, it's a pity, "snow &elegance", it's not that they can't, if they want to compete in the department store channel, they need huge funds and strong channels to support, and they obviously don't have these two points. They are developing so smoothly that they are a little arrogant, thinking that they are developing well in a corner of Kyong Province. I even lost my awe of these super predators, in the end, newborn calves are not afraid of tigers. ”

At 3 o'clock in the afternoon, Lin Fan and Xu Si walked into the venue with the invitation letter of the "Yaxi" annual meeting, and Han Lei and Xiao Yanyan also accompanied them.

The afternoon session was divided into three parts. First, the president delivered a speech, summarized the work of the whole year, and then looked forward to the future, and put forward requirements and plans; And then according to the practice of previous years. It will give a certain reward to the area that does better, and this reward is mainly a rebate after the order amount exceeds a certain amount, although it is only between two and three percent. But after all, this is an extra income, hundreds of thousands of real money, it is still quite tempting, and in the end it is the dinner party.

"Xiaolin, are you here too?"

When Lin Fan heard the reputation, it was the Mr. Jin who he met at noon, standing more than ten meters in front of him and looking at him, Lin Fan smiled at him, and saw that there was a vacant position near Mr. Jin, just enough to sit down for four people, so he took Xu Si and them over.

"Mr. Jin came so early?"

Mr. Jin said: "There is nothing to do left and right, come and feel the atmosphere in advance, how about it, how do you feel about coming to the annual meeting for the first time?" ”

Lin Fan sighed and said, "I don't feel like it's as good as sleeping at home!" ”

Mr. Jin was stunned for a moment, and then suddenly said: "That's it, you probably came here this year to accompany the prince to study, in addition to listening to the president's tirade, just looking at the peers who came to the stage to receive the award one by one, all kinds of envy and hatred filled their hearts, it is indeed better to sleep at home." ”

Lin Fan was stunned, knowing that he had misunderstood, so he didn't explain it, and smiled.

After a while, Mr. Jin stretched out his head again and said: "Internal information, this year's rewards seem to be more abundant than in previous years, I heard that there may be a few areas that will reward cars?" ”

"Cars?" Lin Fan was very surprised, but he didn't expect that 'Yaxi' would be so powerful this year, with Lin Fan's current net worth, a car would naturally not be looked at, but 'Yaxi' took the car out as a reward, he still felt that it was a big deal.

Mr. Jin smiled and said: "Yes, but don't think too much, the car is not one per person, but the reward is given to the area that does better, in fact, those who can get the car reward are those who have the strength to not get this car, and the rare car is not good at performance and can't get the reward." ”

Lin Fan turned back to Xu Si and said, "I don't know what kind of car it is, if you reward a Mercedes-Benz or BMW, Mr. Xu can change the car again." ”

Xu Si glanced at him when Han Lei and Xiao Yanyan weren't paying attention and said, "If you don't change it, I think the A6 is very good to drive!" ”

This Audi A6 was chosen by Lin Fan with her, she naturally felt that it was much stronger than any Mercedes-Benz BMW, not to mention that the handling and comfort of Audi A6 really made Xu Si very satisfied, and he never had the idea of changing cars.

The two of them were talking to themselves, but they didn't know that the few people next door were already looking at them like idiots, and Mr. Lu had already laughed out loud and said: "Xiaolin, don't think about the car reward, hurry up and think of a way to make sales in the area, and make money to buy one yourself, haha!" ”

Lin Fan was flirting with Xu Simei, and was interrupted by him, and he was very unhappy, and when he heard this, he suddenly said lukewarmly: "Why can't you think about it, could it be that this car reward has been set by Mr. Lu?" ”

Mr. Jin saw that the situation between the two was not right, so he hurriedly persuaded: "Xiaolin, Mr. Lu has no other meaning, don't take it to heart, but if you want to say that the car reward is determined by Mr. Lu, it is true, if there is only one, then Mr. Fei Lu is the only one, if there are two, Mr. Lu will definitely pick one first." ”

Lin Fan said: "Why? ”

Mr. Lu sneered and shook his head, looking like he was not good enough to conspire.

Mr. Jin said: "Because Mr. Lu's province has been the national sales champion for several consecutive years, as far as I know, there is no dealer this year that can surpass Mr. Lu." (To be continued......)