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In front of SAIC Volkswagen's sales booth, this is the least number of people coming and going in front of the booth after so many exhibitions in the Celestial Empire for so many years.

The name of Volkswagen's god car has long been blown outside, and they are well-deserved bosses in joint venture car companies in the Celestial Empire.

Over the years, the Celestial Empire can be said to be Volkswagen's largest overseas market in addition to China, and the reason why Volkswagen has been able to succeed in the Celestial Empire is not because his technology is really much better than that of the American car dealers, but because they were the first to enter the Celestial Empire market.

1984 was a critical moment for the country's reform and opening up, and at that time, in the automotive industry, the automotive industry of the Celestial Empire, especially its own brands, could be said to be struggling.

Originally, it could only produce models imitating the Soviet Union, such as the Volga, Polonaise, or Gasjeep, and there were only a few cars on the market, but at this time Volkswagen came to the Celestial Empire and brought their Santana, which was hailed as the most failed model by domestic consumers.

And it was this Santana, which was criticized for its worthlessness in its own country and Europe, but it unexpectedly opened the market of the Celestial Empire, because the road infrastructure of the Celestial Empire was too poor at that time, and there was no asphalt road in many places, so it needed a durable and easy-to-maintain model, and Santana just met this characteristic.

So not long after the joint venture between SAIC and Volkswagen, this Santana began to sell well in China, and it can be said that it was sold for more than ten years, until the mid-nineties, when the car dealers and the American GM began to enter the Celestial Empire market, and began to change this situation.

However, Volkswagen's dominance of the Celestial Empire market for more than ten years has brought them a very unexpected benefit, that is, while selling cars, they have also established a huge sales network and maintenance network in the Celestial Empire.

And it is this network advantage that can support them to maintain an advantage in the competition with other cars and American cars.

However, since last year, such an advantage, as the car dealers began to break the pattern of high profits and profits that everyone adhered to, and began to take the lead in reducing prices, such an advantage has begun to be gradually eroded by other car dealers.

If it weren't for the high-end Audi, which drove a huge amount of orders for the Celestial Empire, as well as the low-end Santana and Jetta, in maintaining market share, I am afraid that Volkswagen would have been unable to hold on.

A Polo dares to buy more than 150,000 yuan, and a golf dares to buy a mid-range car for a price of 200,000 yuan, and such a thing can only happen in the Celestial Empire.

But now in front of this sudden Huayang Power, such a sales method and products are no longer possible to do like this.

Originally, I planned to increase the research and development of new products this year, and upgrade the products, and next year I will take some new products to the Tianchao market to continue to make money, but now it seems that this process must be accelerated.

And it seems that the price reductions of Santana and Jetta must be put forward as soon as possible, and I originally wanted to delay it for a while, but it seems that it can't be delayed any longer.

Looking at the hot scene in front of the Huayang booth, the representative of SAIC Volkswagen this time, Wu Hongguang secretly pondered in his own psychology that it seems that his old classmate has finally been able to see the moon, but he didn't expect him to be able to join such a company, this Ding Weizhong is really lucky.

And Luo Jiashan, the leading boss of Guangqi Honda, and Yuhei Sawano, the representative of the capital, are even more unpleasant.

Luo Jiashan is unhappy that he has been in contact with the business side many times, asking them to take the vtec technology to the Celestial Empire for production as soon as possible, but these damn Celestial Guys, just care about making money, they don't agree to this request, they think that for the time being, the car technology that Honda is now selling in the Celestial Empire is enough, and high-end things like vtec are currently only suitable for use by consumers in Europe and the United States and the Celestial Empire, as for the consumers of the Celestial Empire, it doesn't matter whether they are given such technology or not, They will also buy Honda cars, and they don't care about picking up cars at a high price, so why give them such technology?

Now well, this Huayang Power that suddenly appeared out of nowhere, suddenly exposed the window paper of this technology, and the company that was not famous at all, but now it suddenly relied on the breakthrough of this technology, and suddenly stood in the consumer psychology of the Celestial Empire, and now people are setting the price of the car with new technology so low, I think you Honda is so good What is there to be proud of, see if your car is still selling?

As a rising star in the car series, Honda has been doing well over the years, originally a motorcycle with two wheels, and now it is not bad to build a four-wheeled car.

Although in markets such as Europe and the United States, Honda is still not as good as Toyota's reputation, but in recent years, they have broken Toyota's leading edge in many fields.

Especially in the Celestial Empire market, Honda's Accord has always been the pressure of Toyota's Camry, only from the end of last year, after the beginning of the price reduction card, the sales momentum of the Honda Accord has surpassed the Volkswagen's Passat, and it has faintly had the meaning of the king of sales in the mid-level car.

But who thought that this Huayang power, which suddenly appeared, actually mastered Honda's housekeeping skills, and Honda's headquarters also studied other people's technologies, but it can only be said to be similar, and it is still different in many places.

And people even do better than Honda in some aspects, but now the technology leadership is not there, and the price advantage is not comparable with others, how can you do it now?

Yuhei Sawano couldn't think of a reason, so he could only wait for the headquarters to make a decision.

In front of Guangqi Honda's booth today, there are really three or two kittens, I don't know if it will be better in the next few days......

And the same FAW Toyota is not having a good time, Camry can't do Honda and Volkswagen in the market, but with the reputation accumulated over the years, there are still some loyal fans.

But now that such a Huayang power has suddenly been killed, the pattern of the mid-range car market in the future seems to be going to change from the Romance of the Three Kingdoms to the hegemony of the Four Kingdoms.

However, FAW Toyota is not particularly anxious, because their main product is not only Toyota Camry, but also Toyota's Land Cruiser, such a hard-core SUV.

You must know that this car is currently very popular on the market, especially in the central and western regions where there are many mountains and road traffic is very underdeveloped, this car can be said to be the absolute first choice.

If you don't believe it, you can go to the Qinghai-Tibet Plateau, or the Yunnan-Guichuan side to see, the mountain road over there can basically be said, it is Toyota's 5700, other cars you want to run in that place, then you just wait to go to the nest, call a trailer.

And don't look at the sales of this car does not seem to be as high as a mid-range car like Jiamei, but the price of this car is high, so the profit margin is large, and after buying it in a year, just relying on the profitability of this car, it is not necessarily lower than Jiamei's car, so at present, FAW Honda is not in a hurry.

As for the other Changan Mazda, Changan Suzuki, it is not so anxious, their mainstream market is vans, and small cars, Mazda's sales have been tepid in medium-sized cars, and the new Ma 6 has not yet entered China, so it is not worrying about Huayang Power's actions in the mid-range market.

Now it can be said that I really hate Huayang Power, and there is another one, that is, South Korea Hyundai.

In 2002, it just started a joint venture with BAIC, and in 03 it expanded its production capacity to produce the so-called mid-to-high-end product Sonata, and this year it just expanded BAIC's engine production line, and just increased its production capacity to 100,000 units.

As a result, it's fucking good now, how could such a dark horse suddenly come out of Nanyang's hustle?

The surname of the products they launched can be said to completely surpass the quality of the current modern cars, and it can even be said that other people's products can be called the same as the products, and even the German products.

In terms of appearance, not to mention, his Sonata can only be said to be ugly enough when he gets it in front of someone's car.

The most hateful thing is that at this auto show, I just announced the new car SUV Tucson, and this Huayang Power has launched a winged tiger.

Whether it is from the appearance or the internal configuration, to the powertrain of the engine, this car can be said to be a complete victory for Tucson.

And the price of this Huayang power is also lacking in morality, actually the price of the car, positioned in the position of biting the modern, the price is cheaper than the German system and the German system, are 50,000 or 60,000 yuan, but it is on par with the modern one.

The quality is better than ours, the price is about the same as ours, what the fuck are you not letting us live?

Therefore, at this auto show, I want to say that I hate Huayang Power the most, it is BAIC Hyundai, which originally had ambitions and planned to show its strength in the Celestial Empire, but this is good, think about how to deal with this hurdle first, let's talk about it?

If it is said that the German system and the German system, there is also the technical foundation of others to support, those turbochargers and what variable valve timing technology or something, people can take the technology in the blink of an eye, and it will begin to be popularized in the Celestial Empire, and then the price will be reduced, they can still compete with Huayang Power, but what can we do in modern times?

Turbocharging, VVT technology, for the current modern age, although it is not very difficult, but if you want to be so good, it is not so simple, and once such technology is added, then their cost will not come down, there is no advantage in price, how to compete with others when the time comes?

The people of BAIC Hyundai have a headache, they can be said to be the most powerful company affected by Huayang Power in this auto show, so they really have a headache.

(To be continued)