Chapter 378: The Next Step (Part II)

The main reference to measure the quality of a camera is its CMOS performance, such as full-frame or half-frame camera, and CMOS also determines the imaging quality to a certain extent, ISO is sensitivity, and it is also a direct portrayal of CMOS light sensitivity, Zhang Wenhao has enough technology to produce the most cutting-edge CMOS sensor, so that the biggest core problem has been solved.

In addition to CMOS, the graphics processor is also a powerful tool for camera imaging, such as Canon's DIGIC-5 and Nikon's EXPEED-3, which, like CMOS, depends on the semiconductor manufacturing process and technology, which is easy for Zhang Wenhao.

In addition to semiconductor components, optical components are also the key factors of camera imaging, and even after the semiconductor performance reaches a certain standard, the lens has become the biggest factor affecting the imaging effect, and the manufacture of optical glass is the most important material problem, even if the material problem is solved, there must be cutting-edge lens manufacturing technology, such as the composition of the lens in the lens, the thickness of the lens, the concave and convex, the movement trajectory and mode of the lens in focusing, zooming, etc., these are also complete technology for Zhang Wenhao, lack of materials, so the only problem is the material.

Consumers who have played SLR know that SLR lenses are definitely a big "burner", it is precisely because of the variety of high-end lenses and high prices that there is a wise saying that "SLR is poor for a lifetime", consumers are accustomed to matching good lenses with sub-lenses with bull heads and dog heads, the same 50mm prime lens. The high-end F1.2 aperture lens costs more than 10,000 yuan, and the low-end F1.8 aperture lens costs 600. The 20-fold price difference comes from the different materials and technologies of the lens. And the profit margin is also very large, the direct cost is nothing more than some cheap materials and production, R & D costs, most of the costs are above R & D, if Zhang Wenhao wants to do this, then the R & D cost is equal to zero.

If Dongchen Electronics can launch products from Nikon, Canon, Sony, Fujifilm, Pentax and even Leica and Hasselblad brands in various price ranges, then these companies will have no price advantage and no technical advantage. All of them will be crushed by Dongchen, and Zhang Wenhao's positioning is also very simple, that is, the future products of Dongchen Electronics, at the same price. It must be stronger than these brands, and it must be stronger than a little bit!

Canon's invincible rabbit, that is, 5D2 is in full swing, and the price of a single machine is over 10,000, but Zhang Wenhao has enough ability to let Dongchen sell cameras at the same price, and completely kill the invincible rabbit in terms of performance, and even multiply.

Moreover, Zhang Wenhao has a bigger killer feature! That is the Universal device of Dongchen Electronics, which will completely bundle the cameras produced by Dongchen.

For example, high-end cameras. Due to the high number of pixels of more than 20 million, a single photo occupies a large volume of data, JPG format is about 15MB, RAW is about 25MB, if the same pixel machine, using Universal flash memory particles of the same level, and with Dongchen's high-end graphics processor, the camera's high-speed continuous shooting speed can reach an astonishing 40 frames per second! If Zhang Wenhao upgrades the CMOS to 40 million pixels, then the high-speed continuous shooting can also reach a speed of 20 frames per second. Spike some of today's cameras.

Moreover, if such a large image file is used by ordinary transmission media, the transmission speed is extremely slow and occupies a lot of space, if the wireless transmission system of Dongchen Universal is added to the camera, then the data transmission per second can reach more than 1G, and the storage capacity of Universal is also more than 1TB, so for users, it is convenient to transmit data alone, and Dongchen has the strength to transfer the capacity of ITB or more. Fusion in an SD memory card, this, can better meet the needs of photography enthusiasts, more importantly, high-pixel image files, if the computer is post-processed image, the computer needs to have enough graphics processing power, the general graphics card is difficult to be fully competent, but Universal can easily control. …,

In this way, if Topstar cameras are used with Universal terminals, they will provide more convenience to photography enthusiasts, which is also a decisive advantage of Topstar.

Zhang Wenhao's development goal is to popularize Universal as much as possible, so that smartphone users, tablet users, laptop users, and desktop PC users all gather on Universal.

This is just like Tencent, because it has more than 600 million users, he makes games, WeChat derivatives or related products, it has a higher success rate, because it can easily bundle its users with all its products, the same is true of Dongchen's development model, all terminal products of Dongchen Electronics, will be bundled with Universal as much as possible, and the consumers will be screwed together to the greatest extent.

Not only optics, but also home appliances!

Zhang Wenhao asked Xiao Er to design the best household appliances, TVs, refrigerators, washing machines, kitchen appliances, high-definition players and home audio, and even lighting appliances, all of which can be integrated into Universal's transmission system and remote control system. You can view the current working situation of all Dongchen electrical appliances in your home anytime and anywhere, and carry out all the operations that can be performed, once this bundle is formed, it will easily build a smart home system for the user's home.

Now the smart home system is still very inconvenient, it needs to be embedded in the smart home line and the central control system, the control panel when the user decorates the house, if the smart home system is laid in a ready-made house, it will be a very time-consuming and laborious thing. If all appliances are controlled by the Universal system, then all pipelines are buried and laid.

When the time comes. Users can not only purchase Dongchen appliances, but also install Dongchen's own lighting system in all rooms. Each lighting system is equivalent to a terminal of Tercel Universal, and users can number the lighting systems in the whole house in the software and customize the working mode, for example, the user can set the entrance light and the living room light to "home mode" before he opens the door. Turn on the "home mode" with the Universal in your hand, and the lights in the entrance and living room will automatically turn on, waiting for him to enter the door, if the user sets all the lighting systems and some appliances into the "home mode". Then when he walks out the door, he only needs to turn on the "away from home mode", and all the appliances that should not be turned on will be turned off, even if he forgets this operation, as long as there is an Internet connection, he can turn off any lights and appliances in the house anytime and anywhere.

The perfect complete package!

Once a full set of products are produced, consumers will enter a new era of intelligent life anytime and anywhere, and the competitiveness of this complete set of products. On the basis of its original competitiveness, it will be infinitely improved, and at that time, Dongchen will truly enter everyone's life and become its first choice, even the only choice!

Zhang Wenhao has sorted out all the contexts, and the rest is the actual operation!

Before the next development of Dongchen Electronics officially operated, Zhang Wenhao still had one more thing on his mind that had not been solved, and now Dongchen. It has long been the world's top enterprise, but Dongchen Group has never had a headquarters office building of its own.

Yanjing has three branches of Dongchen, Dongchen Electronics, its subordinate Dongchen Software, Dongchen Pharmaceutical, the headquarters of Dongchen Automobile in Jiangcheng, and the headquarters of Dongchen Aviation Engineering in Zhonghai, but there is no real headquarters, which makes Zhang Wenhao feel very depressed, Lenovo, Apple, Microsoft, these companies have their own office buildings in Yanjingjing, and there is no reason for Dongchen to lack such a landmark building. …,

However, if you build it yourself, the cycle is too long, at least a few years, and now there is no suitable available land in the center of Yanjing, which makes Zhang Wenhao a little worried, carefully analyzed the current office building situation in Yanjing, Zhang Wenhao made an absolutely bold but practical and drizzle-like decision.

Buy the whole building of China World Trade Center Phase III!

The third phase of the International Trade Center is only ten years old, 330 meters high, 74 floors above ground and 4 floors underground, which can be said to be the best, the highest, the highest price and rent of the office building in Yanjing, but the third phase of the International Trade Center is far from being as glamorous as it seems, the land value and construction cost add up to more than 10 billion yuan, and the development company International Trade Center owes the bank a loan of 4 billion yuan, and because the rental price is too high, the utilization rate is less than 70%, and more than 30% of the resources are wasted, so that the third phase of the International Trade Center has been in a situation of poor management.

But regardless of whether it is not well managed, this building, for Zhang Wenhao, is the only choice for Dongchen headquarters.

Having made up his mind, Zhang Wenhao immediately sent someone to negotiate with the International Trade Center, and the International Trade Center heard that Dongchen wanted to buy the entire third phase of the International Trade Center, and unambiguously opened a super sky-high price of 40 billion yuan, which made Zhang Wenhao vomit blood angrily, the valuation of your entire company is less than 40 billion, and the total market value of the stock in A-shares is only more than 10 billion, not to mention that the third phase of your International Trade Center has been operating poorly, and the profitability is very poor, and the opening will be 40 billion, and you still owe 4 billion in the bank! Is this really treating Dongchen as a wealthy man?

Zhang Wenhao immediately replied to the other party: 20 billion yuan does not include bank debts, sell it, and play if you don't sell it! No matter what means the ITC uses, if the entire building can be vacated within half a month, it will add another two billion yuan to the price.

This price was thrown over, and the other party agreed in less than 24 hours, and 20 billion yuan made billions not including arrears, not to mention that there is a subsidiary clause of 2 billion yuan, of which 60% is enough to compensate all tenants of the third phase of the International Trade Center for liquidated damages.

As soon as the contract was signed, the ITC immediately began to vacate the tenants in the third phase, ordering the other party to move out of the third phase within half a month, and the ITC paid the full amount according to the contracted compensation price.

Just when the third phase of the International Trade Center is constantly cleaning up merchants. Zhang Wenhao and Zhang Ranran went to Harbin in Northeast China at a price of 380 million yuan. Wholly acquired the best optical glass production company in China and immediately merged it into Dongchen Electronics.

Xiao Er did not delay. In a few days, through Dongchen's semiconductor production line, a full-frame CMOS sensor with a specification of 2436mm was trial-produced, which has an astonishing 46 million effective pixels, and has extremely strong color reproduction and a maximum of 500,000 ISO that is more than double that of the Canon Emperor 1DX, with a processor developed by Dongchen itself. It can perfectly support 80-point high-density autofocus.

In addition, Xiao Er has also independently developed an advanced 500,000-pixel RGB metering sensor, and non-core components are all purchased externally. In this way, in a short period of time, Xiao Er produced the body of Dongchen's first SLR camera, and the overall performance of this SLR camera surpassed the top flagship models of Canon and Nikon by more than double.

The camera body is nothing more than the processing and manufacturing process and level of semiconductors, but it still takes some energy to manufacture the lens, Xiao Er first transformed the optical glass production line that was acquired, and used high-end technology to manufacture optical glass, upgraded the lens polishing system, and then. Only then did Dongchen create a series of different models of SLR lenses.

Dongchen's SLR camera does not write the model number according to the abbreviation DC of Dongchen, because DC represents digital cameras in the field of cameras, Canon mostly uses xxxD sequences to number cameras, Nikon uses Dxxx mode, Sony uses Axx, Pentax uses Kx, therefore, Dongchen's SLR cameras use xCx numbering mode to number their cameras. …,

Ordinary digital cameras, starting with 1C, have different numbers at the suffix. Represents the difference in the model and performance of the product, the higher the number, the higher the level in the series;

Entry-level SLR cameras, starting with 2C, with the same suffix number division as 1C;

A mid-range SLR camera that starts with 3C and has the same suffix number;

High-end SLR cameras, starting with 4C, with the same suffix number;

A top-of-the-line professional-grade SLR camera that starts with 5C and has the same suffix number;

For example, a high-end 50mm fixed focus lens with a maximum aperture of F1.2 will be defined as EF-50mm/F1.2-IS-1, EF means electronic focus, and IS thinks that image stabilization is image stabilization.

This definition method is also a popular and common way in the field of SLR lenses, which is easy to remember, and you can see the specific parameters of the lens from the name at a glance.

Moreover, all SLR camera lenses adopt the bayonet mode developed by Dongchen itself, and use technical means to limit the production of lenses by the sub-factory for the Dongchen camera, and also limit the use of adapter sleeves, the body has a chip, the lens has a chip, and the chip corresponds and is confirmed, the CMOS will enter the working mode, if the chip does not correspond, then the CMOS will strike directly, so that the sub-factories of Tamron and Sigma do not have Dongchen lens chips. Even the lenses that produced the Toplink mount are not available to consumers at all, and consumers cannot use lenses from other brands on Toplink cameras through adapters.

Xiao Er has also developed a set of extremely professional image and video editing and processing software for Dongchen optical products, called DC-Editor, which is also written with uncrackable protection, if the pictures and video materials are not taken with Dongchen equipment, then the pictures and videos cannot enter this software for editing, therefore, even if you get this software, it cannot be used outside of non-Dongchen equipment.

Zhang Wenhao's intention is that once Dongchen launches its own optical products, it must crush all the companies directly related to it on the market, including Canon, Nikon, Sony, Hasselblad, Leica and other comprehensive enterprises, as well as Sigma, Tamron, Tokina and other auxiliary lens manufacturers, the most unbearable thing is that Canon, Nikon, Sony, Fujitsu, Ricoh, Casio, Olympus, Pentax, Hitachi, Panasonic, JVC, all the companies that produce digital cameras or SLR cameras and video cameras, All of them are Japanese companies, and Sigma, Tenglong, Tokina these sub-factory brands, are also Japanese brands, it can be said that the normal civilian field of optical products on the market now, all have been seized by Japanese companies, Hasselblad, Laika, this Western brand to take the high-end route, in the mass market share is very low.

In the field of cameras, you either buy the lowest end in the market, or buy the highest end, if you avoid these two choices, no matter how you choose, you can choose to choose Japanese products, which shows the strength of Japan's optical field, completely reached the point of soft monopoly, although the proportion of optical products in Japan's overall economy is not large, but this field is Japan's absolute national pride, is no other industry, any product can not be compared, it can be said that this field, is Japan really invincible all over the worldIf Dongchen hits Japanese companies hard in this field, then the blow to them may be difficult to measure with money!

Now, Zhang Wenhao is waiting for Xiao Er to produce all the products of Dongchen Electronics in the field of optics, and then, it is time to drop a heavyweight nuclear bomb to Japanese optical companies! (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )

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