Chapter 379: Flagship Emperor (I)

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Although Xiao Er has tried to produce an extremely high-end CMOS photoreceptor, and even created the most perfect optical lens with the most perfect imaging effect so far, Zhang Wenhao sadly found that it was difficult for him to obtain the mass production capacity of the camera for a while.

Semiconductor components such as CMOS and image processors need to occupy Dongchen's own semiconductor production line, which has already been working at full capacity to produce core components for Dongchen Electronics' Universal, and there is very little production capacity that can be allocated to the camera field.

In addition, the production of lenses is also a slow process, optical glass with excellent optical characteristics alone is not enough to make a classic lens, the most important thing is to rely on the precision of the polishing process, some people will think that a lens is nothing more than a few pieces of glass, a circuit board and an electric motor, however, just a piece of lens polishing, there are extremely high precision requirements, this, the production line transformed by Xiao Er, can only achieve a significant improvement in polishing accuracy, however, it can not improve the manufacturing speed, so, Even if you start expanding your production line now, it will take some time to have enough capacity to cover the global market.

These days, Zhang Ranran has followed Zhang Wenhao almost all the way through the process, and Zhang Wenhao has already made a decision, optics, home appliances, these fields, will be handed over to Zhang Ranran in the future, although these two industries are quite profitable, but not Zhang Wenhao's real focus.

Seeing that the product has been formed, but the mass production is far away, Zhang Wenhao and Zhang Ranran returned to Yanjing with all the product samples, the expansion of production capacity is not enough, and there is still time, just when Zhang Ranran thought that Zhang Wenhao would wait until mass production to release Dongchen's optical products, Zhang Wenhao said to Zhang Ranran: "Sister Ranran, you prepare these days, I will immediately let Dongchen make a global announcement, and three days later, Dongchen will hold a press conference in Yanjing to release our latest optical products." ”

Zhang Ranran asked in surprise: "It's going to be released so soon?" ”

Zhang Wenhao nodded and said: "I don't want to wait until we have mass production capacity before launching Dongchen's camera products, I prefer the hunger marketing model of first release, then production, and last sales, so that consumers can know about Dongchen's products as soon as possible, but in the process of continuous waiting, their expectations for Dongchen's products are getting higher and higher." ”

Zhang Ranran suddenly realized: "I understand what you mean, it's like a trailer for a movie, maybe the movie won't be released until a year later, but the trailer has to be released early to attract attention." ”

Zhang Wenhao smiled: "That's right, that's what it means." Saying that, Zhang Wenhao said: "You will be responsible for this press conference, and on the day of the press conference, you will preside over it." ”

"Me?" Zhang Ranran exclaimed in surprise and blurted out: "I'm afraid I can't, I've never done anything like this, let alone facing the global media."

"What are you afraid of?" Zhang Wenhao said with a smile: "Everything has a first time, if you want to mature slowly, then the cycle is too slow, just like some celebrities, a year to get used to the occasion of a hundred people, but to the occasion of five hundred people, it will still be nervous and stage fright, the occasion of five hundred people to deal with, the occasion of two thousand people may still make him panic, if it is the occasion of 20,000 people, I am afraid that the legs will be weak, this growth cycle is too slow, it is better to face the world for the first time, if you are used to facing the world with a normal mentality, Then there will be no occasion that you can't control in the future. ”

Zhang Ranran nodded slightly, gritted his teeth, and asked, "What exactly do I want to do?" Will it be up to me to introduce the performance of these optical products? ”。

Zhang Wenhao said lightly: "We only release one product this time. ”

"One?" Zhang Ranran was surprised again, this time, Dongchen made nearly 20 cameras of various types and grades, and there were 26 lenses of various sizes, but Zhang Wenhao only released one, which made Zhang Ranran a little confused. …,

Zhang Wenhao said with a smile: "As you just said, the trailer of the movie is just an edit of some of the most exciting clips, no one takes out all the good things in one go, this time, we only launch a camera and a lens, but if we want to release it, we will release our best." ”

Zhang Ranran asked: "I know the camera, 5C1 is the top one, what about the lens?" It seems like each of our lenses is outstanding, right? Quite a few words"

Zhang Wenhao explained: "The best data to measure the lens is the focal length and aperture, at present, the most classic focal length, but also the focal length that each manufacturer strives to create is the focal length of 24-70mm, therefore, we launched 5C1 this time, and our 24-70mm lens, the imaging and performance of the two collections are far beyond the similar products of any brand. ”

Immediately, Zhang Wenhao said: "At the press conference, you don't need to introduce the data of this camera specifically, you only need to put out our 5C1 parameters, which is enough to make those who know how to be stunned, what you need to focus on at that time is to introduce the biggest advantages of Dongchen camera, for example, the use of Dongchen's image processing system, the world's unparalleled civilian camera-level CMOS, and then our wireless transmission system, as well as the interaction and binding between this set of equipment and Universal, What you want to convey is a concept, that is, a concept that no one else can match. ”

Zhang Ranran nodded and said, "I know what to do." ”

Zhang Wenhao smiled slightly and said: "I believe you can definitely do a good job, don't put too much pressure on yourself, Dongchen is your strongest backing, you represent Dongchen and release Dongchen's products, you have the absolute confidence to face the world to exaggerate the strength of Dongchen Group and Dongchen products, with Dongchen behind you, no one dares to question what you say." ”

Zhang Ranran also had a little excitement in his heart, nodded heavily, and said, "Don't worry, Wen Hao, I will work hard to do a good job!" ”

The next day, Dongchen Electronics announced that three days later, Dongchen Electronics will release the first SLR camera in the history of Dongchen Group in Yanjing, and the first SLR is the top machine of Dongchen Electronics' optical products, 5C1, and the most common 24-70mm SLR lens will be released together.

A few days ago, Zhang Wenhao announced that Dongchen would set foot in the optical manufacturing market, and a few days later, Dongchen's first optical product was announced to be released.

Zhang Wenhao arranged the conference venue at the International Exhibition Center again, which is still the venue where he last released Universal, this time, this stage no longer belongs to himself, it will become the first stage for Zhang Ranran to enter the business world, and Zhang Wenhao is also willing to retreat behind the scenes to support this world-renowned stage for Zhang Ranran.

When Dongchen announced that it would release a SLR camera, there was no doubt that the Japanese media reacted the strongest, but the Japanese media had two extremes on the issue of Dongchen optical products, one extreme believed that Dongchen could not have the world's top optical product manufacturing technology, because Japan was indeed too strong in this industry, so strong that in the past few decades, no country could compete with Japanese companies in this field, and the Japanese people have always had great confidence and respect for Japanese optical products. Even a group as powerful as Dongchen will not be able to beat Japanese companies in the field of optics.

At the other extreme, however, it is extremely pessimistic.

A number of Japanese media commented, that this is the second positive impact launched by Dongchen on Japan after the automobile industry, Japanese automobile companies are one of the pillar industries of the Japanese economy, and Japanese optical companies are one of the industries that the Japanese people are most proud of, and Dongchen has maintained an absolute inertia in all the previous products, that is, any product released by Dongchen will become an insurmountable tip in this field, since Dongchen wants to release its own SLR camera, then it also indicates that Dongchen has already made complete preparations, so the future development prospects of Japanese optical companies may be extremely bleak. …,

Not only the media is hotly discussed, the public is hotly discussed, although there are Japanese cars everywhere in the world before, but under the influence of German cars, European sports cars, and luxury cars, although Japanese cars sell very well, they have not been truly respected, but Japanese optical products are different, no matter where the Japanese go, no matter which reporter and media they see on TV, the cameras and camcorders they use are almost all Japanese products, and now Japanese optical products cover almost all civilian fields. Almost all the media fields, the only thing that is not covered is those extremely high-end, used for film shooting, and the market scope of high-end cameras is narrow and narrow, and the market influence is almost negligible, because people know that the camera is a Japanese brand, DV is a Japanese brand, and the camera is also a Japanese brand.

Moreover, what worries the Japanese media and the public the most is that Tungchen is going to launch Topboard's own SLR flagship at the launch of the first product.

It is precisely because Japan is so powerful in this field that no one can match, so the Japanese people are extremely concerned about the upcoming camera products of Dongchen Electronics, and several top optical companies in Japan have also publicly commented on the news of Dongchen's upcoming release of optical products, Canon publicly stated that if Dongchen's upcoming SLR camera can be on par with Canon's 1DX in terms of performance, then Canon's market will be completely crushed by Dongchen.

The reason is very simple, first of all, the brand value of Dongchen in the eyes of people all over the world is unmatched, not even a company like Coca-Cola, let alone Canon?

Secondly, Canon's product line is relatively simple, ninety percent of their energy and products are concentrated in the field of optics, they do not have the super binding of Dongchen Electronics at all, and Dongchen's camera is bound to be tied to their Universal to some extent, which Canon loses again.

Again, Canon simply does not have such strong financial resources as Dongchen, and the potential profit margin in the field of optics is not worth mentioning in the eyes of Dongchen, and the entire optical field is not even as large as the market space in the field of television, so it is impossible for Dongchen to do optics because it has taken a fancy to the market profits of this industry, that is to say, it is impossible for Dongchen to do this with the purpose of making money. Canon will also be completely dragged down by it.

However, all of this is based on the assumption that the technical level of Tungchen's products is on par with Canon, if the technical level of Tungchen's products is higher than that of Canon, then Canon will have no hope at all, not only Canon, but all Japanese optical companies will be completely defeated, perhaps, their future can only be like Japanese cars, give up all overseas markets, shrink into China, and survive before Tungchen has not announced its entry into the Japanese market.

Three days later, at the Yenching International Exhibition Center, all the world's largest media reporters gathered here, waiting for the next product release that could shock the world.

Zhang Wenhao sat in the backstage lounge, and Zhang Ranran sorted out the main process of the press conference again, and said: "After you come to the stage, you don't need to deliberately introduce the data of the Dongchen camera, when the time comes, we will use the projector to project the detailed data on the screen, so that the media reporters can see it clearly, they see the data, and they will naturally know what kind of performance this camera has, and then, what you have to do is to demonstrate the bundling function of the Dongchen camera and Universal, and demonstrate all these functions. Let's talk about Dongchen's market positioning, basically even if it is done, but you don't have to abide by the process I gave, if you have improvisation, you can show it, don't worry about anything else, I will watch from the audience, if you really let the situation get out of control, I will come out to save the scene. ”…,

Zhang Ranran nodded, looked at Zhang Wenhao with some unconfidence, and asked, "Wenhao, will the clothes I am wearing look a little nondescript?" I always felt like I wasn't too good at this kind of professional dressing. ”

Zhang Wenhao said with a smile: "Your current style is very good, professional suits, simple and not simple coiled hair, light stage makeup, the overall effect under the lights will be very good, uncle and aunt, as well as Lei Ming and Lei Lei, if they are all sitting in the audience waiting to see your debut, your outfit will definitely make their eyes shine." ”

Zhang Ranran smiled slightly nervously and said, "I'd rather they cheer me up backstage than wait offstage to see me make a fool of myself." ”

Zhang Wenhao smiled: "How can you be ugly? Today you are destined to be the most glorious one here. ”

Zhang Wenhao, dressed in casual clothes, wearing a cap, a mask and sunglasses, slipped out of the backstage lounge, and found Su Ruoran and other relatives and friends at the crowded press conference, and everyone sat in an inconspicuous position, waiting for the start of the press conference.

At ten o'clock in the morning, the lights went out, the stage lights were on, Zhang Ranran, who was wearing a customized professional suit, walked up from under the stage, she held a Universal and a Upad in her hands, after going on stage, she first put the equipment in her hand on the display table, and then, in the face of a large number of reporters and cameras in the audience, he bowed slightly generously, and made a brief self-introduction and thanks, Zhang Wenhao heard Zhang Ranran's voice trembling slightly, seemed to be very nervous, and couldn't help but be a little worried.

However, Zhang Ranran quickly adjusted his state and said: "You should know a lot about Dongchen's Universal, a few months ago, it was here, in the same booth, you saw Dongchen's epoch-making Universal series of products, and today, the products that Dongchen Electronics will bring to the world are also an equally epoch-making product in the field of optics - the flagship model of Dongchen Electronics' SLR camera 5C1, below, I will first ask you to see a set of data about 5C1." ”

Speaking of which, the on-site staff immediately projected all the data of Dongchen 5C1 onto the huge screen behind the stage.

46 million pixels, full-frame CMOS, terrifying 500,000 ISO, 80-point high-density autofocus system, 500,000-pixel RGB metering sensor, Top.'s self-developed graphics processing system, Etcel.'s own flash memory media, in the case of such high pixels, it guarantees a continuous shooting speed of at least 20 frames per second, the shutter speed can reach as fast as 1/20,000th of a second, built-in 1TB memory capacity, and the expansion capacity of dual cards can reach up to 4TB

A series of data makes people feel that they have done a high-multiplier multiplication, which is equivalent to doubling the existing camera parameters directly, and it is several times, such a powerful parameter makes the photojournalists holding high-end Japanese cameras on the scene are amazed.

When everyone looked at the data of 5C1, Zhang Ranran smiled slightly, and then said: "The specific shooting performance of this camera, I think it will be handed over to the top photographers in the future to be able to give an objective evaluation, so today, in addition to letting you know the specific data of this camera, I also want you to take a look at 5C1, the perfect integration with Universal." ”

Saying that, Zhang Ranran picked up Universal, and at the same time opened the connection settings on Universal and 5C1, so that 5C1 matched Universal in Zhang Ranran's hand, and then, Zhang Ranran said: "There are a total of three devices in front of me, namely Universal, Upad and 5C1, Upad has been connected to Universal before, so, when 5C1 is connected to Universal, 5C1 is connected to all the devices connected to this Universal at the same time, including this Upad, including the projector on site, below, please take a look at the big screen, take a look at the combination of 5C1 and Universal, bring a new photography experience! (To be continued.) If you like this work, you are welcome to () subscribe, reward, your support is my biggest motivation. )……,

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