Chapter 153: Gathering Momentum

"Hey! It's priced at 4999! Damn, why can't we set a high price? Besides, iPhones are never released in China, and their price abroad is almost 4999, but domestic buyers buy it from scalpers, and it may be more expensive for a thousand! We are obviously better than Apple, so why sell it cheaper? ”

Jin Xiaobao was the first to be moved by Situ Shuo, and immediately expressed his support for Zhao Qi.

Zhao Qidao: "We can't take the lead in dropping prices, in addition to accumulating funds and establishing brand positioning, there is another important factor. Our phones are no worse than Apple's, but if we sell them at a reduced price, they don't necessarily sell well, and many people don't buy the best but only the most expensive. And the most important thing is that such behavior is digging the profit margins of the entire smartphone industry and making enemies in an all-round way! There is no need for this. ”

Of course, Zhao Qi learned a lot of experience from the technology tree in the future Xiaomi, that guy is the best at making cheap products, not only making enemies everywhere for himself, but also directly causing his high-end products to not sell. Together, the entire Android platform was pulled into a price war by it, so that Android manufacturers, who obviously occupy 85% of the market share, have a total profit equal to Apple!

What a horrible and cruel profit margin! With such profit margins, what kind of innovation can we talk about? What developments to talk about? What design to talk about?

Of course, these things haven't happened yet, and Zhao Qi can't say it as evidence, and this future knowledge is destined to rot in his stomach.

Li Mingzhang nodded: "Of course we are not worse than Apple, at least the products are not bad, at most the knowledge brand and influence are not as good." However, Zhao Qi was right. If we were positioned a lower level than Apple at the beginning. So. Consumers will form the illusion that we are inferior to Apple and do not yet have the ambition to compete. ”

Wang Xiaohua is a cow who has been invited by Apple, and naturally her heart is not low: "In fact, Apple's advantages are only two, but they are the two most fatal. They have always been able to take simple systems to the extreme, maybe their hardware and performance are not as good as other products, but in fact. The effect is even better. Another point is that their exterior design has always been high-end and high-end, leading the trend, whether it is a computer or a mobile phone, it is far ahead. And this time, we have achieved our ultimate in system optimization and design, and I believe it will not be much worse than Apple! I didn't approve of overpricing at first, but Zhao Qi was right in one sentence. Many people only buy the most expensive and not the best. And as far as I know. This part of the population is precisely the elite class of various industries, and their views and buying habits are the target of many people. Maybe we should really be confident! ”

Compared with Jin Xiaobao and Li Mingzhang's radicalization, Wang Fatzi's speech is more rational, but also more convincing.

Lu Yuan, Sun Zheng and Zhang Wanru looked at each other, and they seemed to be a little shaken.

Zhang Wanru, who is still an elegant young man with an elegant attitude towards life, took the lead in expressing her position, and she agreed with Zhao Qi's opinion: "Perhaps, in terms of price, we are indeed too conservative." We are all people who have experienced difficult times, and it is inevitable that we will be more frugal in our attitude towards money. However, it suddenly occurred to me that the people who buy our mobile phones are not our peers, but people who are ten or even twenty years younger than us, and they should be between 20 and 40 years old now, which is the age of the highest level of consumption, and their consumption concept is very different from ours......

Lu Yuan is a strict wife, and when he saw Zhang Wanru expressing support, he also nodded and wanted to elaborate, but was interrupted by Sun Zheng.

"Pull it down! Do you agree? Don't say it, aren't you just afraid to go home and kneel on the washboard? Don't scratch your ears and make excuses. You all agreed, it's useless for me to object, you can watch it! Sun Zheng was obviously still not satisfied with the price.

Zhao Qi smiled and said, "Professor Sun, you can also raise any opinions." ”

Sun Zheng shook his head: "To be honest, I really can't say any reason, it's just too expensive, maybe it's really like saying, our consumption concept is outdated." But I just don't approve of it, and I don't feel dissatisfied, and we are satisfied that you have consulted and valued our opinions in this matter. After all, you act like a stubborn guy most of the time, but actually, we know that Dragonclaw phones are comparable to Apple, in large part because of your credit. ”

Zhao Qi smiled modestly and did not refute, this is not his credit, but the credit of the science and technology tree in his head, the unpredictable prophet will naturally not take a detour, and the efficiency is not only ten times that of the original?

The rest of the group nodded their heads as well.

Lu Yuan said: "Although Zhao Papi's character is not very good, he will not be arbitrary, which is good." ”

Situ praised his drinking friend: "Lao Lu is right, this is indeed one of the few advantages of profiteers." If it weren't for that, he wouldn't have been able to achieve what he is today. ”

Zhao Qi didn't care about Lu Yuan and Situ's slander of him, the reason why the personal relationship between these two old men was so good, most of the reason was because when they drank together, they could enjoy the presumptuous black Zhao Qi, which was called having a common language.

Automatically skipped the two old men, Zhao Qi concluded: "Then the price is set at 4999, I believe that our mobile phone sales will create miracles!" If we don't take advantage of the opportunity of the initial opening of the smart phone market, set a high price to make money and establish our own high-end brand positioning, there will be no chance in the future! In the future, everyone will think that the dragon claw mobile phone is a cheap product, who will pay for high-end products? And without enough interest support, what do we do research? What does it take to be the leader in technology? We dragon claw technology, only do high-quality products, dragon claw mobile phone is not only a mobile phone, but also a light luxury! ”

"Light luxury? This idea is good! Situ Longfei's eyes lit up.

In fact, many times, Zhao Qi can arbitrarily not ask for anyone's opinion, but he intends to make Dragon Claw Technology into everyone's company and a humanized group. Therefore, even if he encounters different views, he tries his best to resolve them through consultation, rather than giving orders, which will cause estrangement and contradictions.

It is not so much that Zhao Qi is discussing with everyone, but rather persuading them to accept his point of view, in this regard, Zhao Qi is under the guidance of Grandpa Banxian, and these engineers are all scumbags in front of him.

After the handheld entertainment plan and the high-end price were determined, Zhao Qi discussed two other relatively minor issues with everyone, namely the charging rules of the Dragon Claw Mall and the launch of the luxury version of the Dragon Claw mobile phone by the United Dream Workshop.

Dragon Claw Mall charges, which has formed a consensus among Dragon Claw engineers, there is nothing to discuss, what needs to be studied is the problem of high and low fees. Surprisingly, in the mall, Zhao Qiyi's normal anti-peeling cramps actually started to low prices. To put it simply, the price of no app exceeds five yuan, and the lowest ones such as stepping on mushrooms and seaside fruits are only five cents, and you can play for life after downloading, and the same account is free to download after changing your phone.

Everyone is a little puzzled, afraid that such a low fee will not be able to recover the cost at all, because, they all know that Dragon Claw has always supported the genuine version, and they have spent money to sign a contract in order to get the application. But what Zhao Qi means is that it is okay to set a low price first, and then slowly increase the price later, now it is just to cultivate the legitimate habits of users. Therefore, whether you make money or not is secondary. If it comes up is a charge of tens or hundreds of yuan, customers will never develop the habit of using genuine products, after all, China is the world's first copycat power, what can not be copycats? Everyone lamented that piracy was rampant in China, and finally of course approved Zhao Qi's plan.

Finally, on the topic of the Dragon Claw Luxury Edition mobile phone, everyone has no objection, the reason is simple, this is not the matter of Dragon Claw Technology. It turned out that Dragon Claw Technology sold a batch of special versions of mobile phones without back covers to DreamWorks at a price 20% higher than the cost price, and DreamWorks transformed itself. Count it out, don't care about Dragon Claw Technology at all.

Zhao Qi said that the luxury version of the mobile phone will be given to customers who have ordered DreamWorks high-grade fur in the form of gifts, which will play an advertising role. In addition, a very small number of luxury editions will be sold on DreamWorks' official website, selling one per week, and the price will be ten times that of a regular mobile phone.

Because, this luxury version of the mobile phone has a back cover of gold silk dragon pattern leather, as well as a delicate handheld leather case that can be hung around the neck or wrist, which is also hand-sewn with gold silk dragon pattern leather, and the designer and maker of the back cover and leather case will be Situ Longfei himself.

After the unanimous opinion within the dragon claw, the next few days reached the stage of gaining momentum, and Zhao Qi became extremely busy.

……

The next day, Zhao Qi instructed Jin Xiaobao to go to the Xishu Science and Technology Museum to set up the press conference site, and he himself called many media and industry insiders to ask them if they would come to the press conference, and the invitation letter designed by Situ Longfei himself had already been sent to them.

It was already noon after being busy, and Zhao Qihe calculated that the number of people who would come to the press conference was as many as 600 people, three times more than the press conference, and he was also a little nervous.

In the afternoon, Zhao Qi went to Jiuxing Game Company to check the progress of the revision of Stepping on Mushrooms and Seaside Fruits, the two games originally developed by Yitong, need to re-set the resolution to adapt to the dragon claw mobile phone, and at the same time, Zhao Qi also considered more gameplay and creativity for the two games. The revision of the two games began two months ago, and now it has been finalized, and Zhao Qi came this time to verify whether the two games are up to standard.

Zhao Qi was greeted by the manager of Nine Star Game Company, an old friend He Yong, who is a university alumnus of Luo Ximeng.

"These two games have been completed, just waiting for you to come and accept!" He Yong laughed heartily when he saw Zhao Qi, and led Zhao Qi into the office, "We have prepared a surprise for you, haha!" Stepping on mushrooms and seaside fruits, we have all redone the art settings of the two games, and they are more than 100 times more beautiful than before! You'll be shocked when you see it! I think our company's design can help you design a mobile phone! ”

Zhao Qi was slightly surprised, the weakest thing in the Nine Star Game Company is the artist, and now, this guy is actually so confident?

Zhao Qihu suspiciously took out the prototype he brought and handed it to He Yong.

"Wow! What a beautiful phone, this ...... Is that your new phone? Oh, my God! He Yong, who wanted to surprise Zhao Qi, exclaimed first, holding the dragon claw mobile phone, and his eyes almost fell into his hand. (To be continued......)