Chapter 152: The Pricing Battle

"Hey! Playful! Of course it's fun! Jin Xiaobao nodded hurriedly, and started another game without raising his head, "However, it is undeniable that the mobile version is not as fun as the computer version." The screen of the computer version is large enough, and although the resolution of the mobile version is not lower than that of the computer, it is still too small. The computer version can grow five rows of plants, and the mobile version can only grow three rows, which is too little......"

"But there's no way you're going to hang out with your laptop, are you? Think about it, when someone else is playing Tetris with a feature phone on the bus, you're playing Plants vs. Zombies with dragon claws. How's this forced pretend? Zhao Qi smiled.

"Hey! This force is well pretended! You can get a perfect score! ”

"Isn't that the end of it? You can play games while drinking coffee, you can play games while squatting on the toilet, and you can play anytime and anywhere! Isn't this portability enough to offset the disadvantage of a small screen? Of course, the mobile version of this game needs to be improved. ”

"Hey! There are only 10 small levels in one level, but it's not fun! When will Bao Kai get the full version out? Jin Xiaobao was eaten out of his brain again, and finally put down his phone and asked.

Headquartered in Seattle, USA, Bao Kai Games was founded in the millennium and is less than ten years old, but it has already excelled in the gaming industry. Plants vs. Zombies,It's a new game they launched on May 5 this year.,In less than a month.,Even Americans haven't known much about this game.,Not to mention the domestic copycat Chinese version.。 The game is still an absolute novelty, and few people have played it before.

Of course, except for Zhao Qi, although he has never played it, he can know the popularity of this game from the technology tree in his head. To be honest, Zhao Qi didn't think about copying it, but Zhao Qi denied this idea. On the one hand, it is because Zhao Qi knows that Baokai Game Company is already only making this game, and on the other hand, in addition to the creativity, its art setting and modeling are also exceptionally good, which is unattainable by domestic game companies, at least Jiuxing Game Company.

So, when twenty days ago. When Zhao Qi proposed to introduce Plants vs. Zombies, Jin Xiaobao, Wang Xiaohua and others were surprised, they didn't know about this game that had only been released for a few days at that time, and they hadn't even heard much of Baokai Game Company. After Zhao Qi gave them a brief introduction to Baokai Company and Plants vs. Zombies, they wondered why Zhao Qi was optimistic about a game that he had never played at all, and it was a new game that had only been released for a few days without any reputation.

However, half a month ago, when Baokai Company received an invitation from Dragon Claw, a team came to Shudu and brought the game. Young engineers such as Jin Xiaobao and Wang Xiaohua were captured by this game. There is no doubt that Plants vs. Zombies is definitely more exciting than stepping on mushrooms and sea flat fruits, and it is quite innovative.

However, the price offered by Baokai Company was not low, and Zhao Qi could not afford to pay the high copyright fees, so he could only repeat the trick and induce the other party to sign a VAM agreement. This gambling agreement is very simple, to the effect that Zhao Qi has this game built into his mobile phone. Within half a year, mobile phone sales exceeded 6 million. For every mobile phone sold, ten yuan will be given to Baokai Company, and one yuan will be raised by Baokai Company for each mobile phone sold in the future. If the sales volume of Dragon Claw mobile phones cannot exceed 10 million, Dragon Claw Technology will purchase the copyright at a price of 100 million RMB. Of course, Bokai must commit not to release the Plants vs. Zombies game to Android and Apple platforms within a year.

No doubt. This VAM agreement also guaranteed the interests of Baokai Company in any case, but it could not guarantee the interests of Dragon Claw Technology.

What Jin Xiaobao and Wang Xiaohua are most worried about is that the dragon claw mobile phone will sell less than six million units in half a year, after all, this is a rather large number. In that case, Dragon Claw Technology will be saddled with a debt of 100 million. This is unwise.

Lu Yuan, Sun Zheng, Zhang Wanru, Li Mingzhang and other slightly older engineers fundamentally denied Zhao Qi's concept, believing that mobile phones only need to be able to call and receive text messages, and there is no need to engage in so many flashy applications. In their opinion, the development of a dragon claw browser and email system for mobile phones is completely enough for business and entertainment, and there is no need to spend money on games.

Zhao Qi also tried to convince them, but it was in vain, these old guys don't like to play games at all, except for Zhang Wanru, who looks quite young and beautiful, occasionally steals a dish, everyone else doesn't touch games.

Then, Zhao Qi arbitrarily denied their right to express their opinions: those who don't play games should not chirp crookedly about the handheld entertainment plan.

"How can the efficiency of the Americans compare with that of the Chinese? I'm thankful that those guys were able to get the full version out in four months! However, it doesn't matter, it is enough to use this version of the ten small levels as a demonstration at the press conference, after the release, the Dragon Claw Mall updates the version once a month, and releases a big level and ten small levels every month. But the last level costs a dollar to buy! Zhao Qi said his plan.

Jin Xiaobao obviously disagreed: "Hey! A dollar? So cheap? ”

But Wang Fatzi is more business-minded: "Now is the promotional price, after all the five levels are launched, there will be only one level for those who buy mobile phones at that time, and the next four will be bought, that is, four yuan!" Although at present, the income of this game is not enough for the copyright fee of Alipay to open a company, but it is better than nothing. ”

"Xiaohua, you still don't seem to be optimistic about the sales of dragon claw mobile phones......"

"Don't call me Little Flower! I've said it 10,000 times! ”

"Don't make a fuss, I'll get down to business, Xiaohua. Anyway, this is also a system program that you made yourself, and the smoothness and advantages of the dragon claw mobile phone in terms of performance, aren't you still clear? Why not be optimistic? ”

"It's too expensive! The pricing is too high! "Wang Fatzi is already desperate, even if he deliberately grew a beard during this time, he has not been able to change Zhao Qi's habit of calling him Xiaohua.

"It's only 4999 yuan, isn't it expensive? This is the price of Apple's new mobile phone, we are no worse than Apple, why reduce the pricing? Besides, the bullshit is not as good as the Sony Ericsson X10 and sells for 3999! Zhao Qi said.

"That can't be said, these two companies are foreign, and consumers will recognize their high prices, but they may not necessarily recognize our high prices! In other words, we are just purely domestic ......" Lu Yuan interjected, and was forbidden to express objections on the game, and Lu Yuan couldn't help it, but he still had his own insistence on pricing.

Sun Zheng and Zhang Wanru also nodded in agreement, they are a little older. In his bones, he is the idea of domestic Huimin, so naturally he can't see Zhao Qi selling it at a high price.

"Servile!" Situ Longfei, who bowed his head and drew on the side, scolded, he grew up abroad since he was a child, and he became a respected top design master. He has enough psychological capital to look down on foreign things, but this background is not available to everyone.

Wang Xiaohua, Jin Xiaobao and Li Mingzhang are not very old, and they are not disgusted by high prices. It's just that I'm not confident enough in the end, so I have some objections.

The topic of this tea party, in addition to the handheld entertainment plan, is the issue of pricing. In the handheld entertainment plan, Zhao Qi, Wang Xiaohua, Jin Xiaobao and Li Mingzhang were in favor, Zhang Wanru and Situ Longfei were neutral, Lu Yuan and Sun Zheng were opposed, and the handheld entertainment plan was successfully passed. On the issue of pricing, it is much more anxious. Only Zhao Qi and Situ Longfei definitely support the higher pricing.

The price divergence is divided into three small groups.

Zhao Qi and Situ Longfei insisted on 4,999 yuan, Wang Xiaohua, Jin Xiaobao and Li Mingzhang felt that 3,999 yuan was about the same, while Sun Zheng, Lu Yuan and Zhang Wanru thought that 2,999 was the most reasonable and close to the people.

"Zhao Qi, you can't be too much! In fact, we all know that the cost of a dragon claw mobile phone is only about two thousand, and the production will be expanded in the future, and it will drop to about one thousand and a half. Why is it so expensive to sell? Learn foreigners to squeeze their own compatriots? I think. 2999 yuan is enough! ”

Professor Sun Zheng has always had a kind personality, but this time he couldn't help but be a little angry.

This is also the reason why Lu Yuan and Zhang Wanru oppose high prices.

"Old grandson. So do you say that DreamWorks furs cost a lot? Let me tell you, the handbag that was customized for American Hollywood star Jessica last month cost 12,000 US dollars, how much does it cost? No more than 3,000 RMB! Do you think I'm cheating people? No! Definitely not! If you want me to say, it's not a high price, because ...... Lao Tzu's design and craftsmanship are worth 10,000 dollars! "Situ Longfei fought back with confidence." My design and craftsmanship are the cost, yours is not? Or do you think you're skilled? Is the effort you put in worthless? Calculate only hard costs, not soft costs? What is this method of calculation? I'm more than ten years older than you, and I'll tell you as a person who has come from here, hard power basically doesn't matter. Only enough soft power can make really good products! ”

Bang Bang Bang ......

Jin Xiaobao, Wang Xiaohua and Li Mingzhang applauded, to be honest, they didn't want their products to be lower than the price of X10, obviously better than that bad product, but cheaper, who to reason with? It's just that they still don't have enough confidence to compete with Apple, although the current dragon claw mobile phone is better than the iPhone3G, but Apple has never lacked creativity, they are afraid that on June 8, Qiao Gang Leader will suddenly hold back a big move, and the dragon claw mobile phone will be all over the ground looking for teeth.

"Even if you count the soft cost, it's not that high, right? Besides, this mobile phone is not the same as haute couture fur, which is made one-to-one, but the mobile phone is mass-produced. As long as we set the price lower, we can make enough profits with small profits and quick turnover. Zhang Wanru shook her head, agreeing with Situ Longfei's soft power statement, but she was not far from raising the price.

"So, let's use the pricing method of DreamWorks' high-end finished products, and the soft cost is directly equated with the hard cost. The cost price of the dragon claw mobile phone is 1750 yuan, multiplied by 2, and the cost is 3500 yuan. In this way, is it a loss to sell another 2999? Can 3999 make money? Isn't there an advertising and channel fee? Do we sell to dealers and sell 3999? This can't be! So, 4999 is the best price! Situ, who was born in luxury, never believed in small profits and quick turnover, but scoffed at it, "What are the products with small profits and quick turnover?" They are the most non-technical and the most common products among producers! Why do they want to make small profits but sell quickly? Because they face the biggest competition! Do we have it? No! Why do you want to abandon your martial arts? ”

These words made Zhang Wanru, Lu Yuan and Sun Zheng speechless.

Even Wang Xiaohua, Li Mingzhang and Jin Xiaobao nodded their heads, they gave low quotations, lacking courage rather than reason, and they also thought that their products were high-end products. Now, Situ Longfei, who is skinny but contemptuous of Westerners, has given them this confidence! (To be continued......)