After lunch, Lin Fan and Wang Hu went to Kebiduo Supermarket together, although it was a supermarket store, but "Yaxi" still used balloon arches and other opening arrangements, and the store looked very festive, which provoked Wang Hu to pat his thigh and shouted, Why didn't he get such a thing out in the first place, how attractive it is.

The display of goods is not to be compared, even Wang Hu, a layman, can also be seen, "Trojan Horse Man" compared to "Yaxi", just like a chicken meets a phoenix, "Yaxi" goods are displayed according to the theme series, a strong sense of youth and fashion, since Xu Si asked all departments in the daily work of the company meeting, there must be an implementation of the standard, the display standard came out in response to the situation, according to the display standard, the clerks have rules to follow, the effect is better than before; The display of "Trojan Horse Man" is a simple placement of Wang Hu's family, which naturally cannot be compared.

The result of fine management is the explosion of sales output of the "Yaxi" store, looking at the continuous transactions in the store, Wang Hu turned his head and asked Lin Fan: "Xiaolin, after seeing your store, I know what sales are, and my side is like a stall." ”

Lin Fan said: "Take your time, Rome was not built in a day. ”

Wang Hu said: "Go to my store to give guidance!" Without waiting for Lin Fan to agree, he dragged him to his store.

Lin Fan followed Wang Hu to the store and took a cursory look, and then said to Wang Hu: "Uncle Wang, I don't know much about leather goods, but there are some simple things, I can communicate with you." ”

Wang Hu said: "Okay, don't be modest, don't save face for me, if you do something wrong, even if you point it out, I'm not afraid of being embarrassed." ”

Wang Ping and Qin Xue didn't speak, and they all listened to Lin Fan's words attentively.

Lin Fan said to Wang Hu: "We do retail, there will be a golden circulation line in the store, and there will be a gold display surface in the container, the so-called golden circulation line." It refers to the movement line that customers will subconsciously walk after entering the store, generally at the right hand of the door, and the display surface in this movement line is the golden perspective. The display is the best; The gold display surface refers to the first and second floors of the tall cabinet, because this is the place where the customer looks at level or looks down, and the probability of the top and bottom floors being spotted by the customer at a glance will be much smaller. ”

This truth is simple and easy to understand, and Wang Hu and his second daughter will naturally know it as soon as they hear it. But if Lin Fan didn't say it, they didn't realize the problem either.

Lin Fan continued: "Putting the main products and best-selling products on the golden line and gold display surface can attract customers to stay and promote the turnover rate and volume." For example, your Nakajima booth at the door, here is the first perspective of customers entering the store, almost everyone who enters the store will see it, and the goods placed on it are the most concerned, is it the best to move sales? ”

Wang Hu and the others nodded again. Continue to listen to Lin Fandao: "So, we have to put our main products here, every once in a while, which series you want to push, which series of products will be displayed here." ”

After he finished speaking, Wang Ping had already begun to adjust the display, and they had placed some wallets, handbags, etc. on this booth before, and as soon as Lin Fan said it, he immediately realized that it was inappropriate before. Wang Ping took some fashionable women's bags from other areas and re-displayed them on the bag racks. As soon as this adjustment was made, the atmosphere of this area immediately increased. It just so happened that several girls entered the store at the door at this time, and when they saw the bags on the Nakajima booth, one of them said, "This bag is so beautiful!" ”

Another girl said, "This is a new arrival." I didn't see it twice yesterday. ”

Wang Hu's face turned red, this bag has always been there, but they put it on the top floor of the container inside, and the guests must not have seen it.

The bag was sold quickly, and it proved the importance of display.

After Lin Fan waited for the guests to leave, he continued to say to Wang Hu: "In daily operation. To analyze more, there are more than a dozen groups of display cabinets in this store, and summarize and analyze them in a week or a month, and see what is the ping effect of each group of cabinets? For example, if the ping efficiency of our gold active line showcase is not as good as that of the secondary line, it means that there is a problem with the sample of the goods and it must be adjusted in time. ”

Seeing that Wang Hu still didn't seem to understand, Lin Fan pointed to the belt cabinet at the door and said: "Your 40-square-meter store, the belt display cabinet has been given to 3 groups, which is obviously more, and your goods are not so many styles, and the goods in the three groups of cabinets are obviously repeated, I am sure that the ping effect of your belt cabinets is definitely not high." ”

After Lin Fan said this, the father and daughter of the Wang family immediately realized that the three sets of tall cabinets located in the import position and the golden circulation line were actually repeated samples, which was too wasteful.

Wang Hu scolded angrily: "This is the kid named Zhang Chong from the headquarters, he told me that because the belt is a necessity, it sells better, and let me go to three sets of cabinets!" ”

Lin Fan said: "Remove one group, 2 sets of belt cabinets are enough, it will not be worse than your current 3 sets of cabinets, and the vacant group is used to display women's bags." ”

Wang Hu snorted, Lin Fan's words were obedient, and after Lin Fan pointed out some deficiencies one after another, Wang Hu said: "I didn't expect Xiaolin to be so proficient in the luggage business!" ”

Lin Fan said with a smile: "It's not proficient, it's just that all clothing retailers have something in common, and what I'm talking about are also some experiences summed up in daily life, and you can find it after a long time." ”

Yuguan went out, the business of "Yaxi" next door was still hot, Xu Si didn't come over today, Han Lei and Xiao Yanyan came over in the morning, and now they are gone, leaving only one supervisor here.

Lin Fan was going to say hello to Shi Kehua, but he had just returned to Zhonghai, and there were still many things to deal with, and after chatting with Shi Kehua, it was estimated that he would not let him go in two hours.

Sun Zhiguo, who was standing in front of the bank ATM, held the bank card with both hands, looked closely, his hands were still a little shaky, the money that Zhao Hua promised to give him finally arrived, when he saw the string of zeros behind the 8 characters from the ATM, Sun Zhiguo felt that he was surrounded by great happiness, and the money was too easy to earn.

Sun Zhiguo made an appointment with Xu Jianyang yesterday to sign a contract this morning, as long as the two parties signed, the 80,000 yuan was Sun Zhiguo's gain, if there was a change in the middle, he would have to return the money as agreed, so at this juncture of success or failure, his heart suffered from gains and losses, and he kept pounding.

After coming out of the bank, he called Xu Jianyang, asked the location clearly, and then put down a big stone in his heart, and listened to Xu Jianyang's tone, which was still the same as yesterday, and nothing had changed.

In fact, after Xu Jianyang saw that it was not possible to give better conditions on the side of "Sifan Commerce", he also stopped the idea of continuing to toss, and signed a contract with Sun Zhiguo, who was impersonated as Zhao Hua, and became his first choice. As for selling shops, he still didn't want to. (To be continued.) )