At the annual meeting, the provincial deputies came to the stage to share their successful experiences, which was originally a routine arrangement, and it was not a condition.

Lin Fan looked at the time, Li Jin shared 5 minutes before and after, presumably the communication with the president was very smooth, the president was very clear about this, it is true, Li Jin called the president and did not directly mention Lin Fan and Xu Si's appeal for decoration autonomy, but concisely introduced what he saw today about the professionalism and future development of "Sifan Commerce" in the operation of the "Yaxi" brand, the president has been listening to Li Jin on the phone, and did not interject, but the president's exhalation voice heard from the earpiece became significantly thickerObviously, the mood over there is also extremely uncalm.

The president of "Yaxi" can not be said to be wise and capable, but after several years of hard work, he has only made a year's sales of nearly 1 billion in the country, and compared with the country, this corner of Qing Province has completed such a big leap in just three months, in the current situation, it is expected that Qing Province's performance in the second half of 2003 will be close to 100 million, and at this rate next year is expected to break through 300 million, which is almost about to occupy half of the company's market share. In fact, the expectation of 300 million is still conservative, because for the performance estimate for the coming year, the growth part mainly comes from two, one is the performance contribution of the new store, and the other is the same store growth of the old store, according to the Xu Si plan to open 50 stores in the year, although there is no such high single point store as Zhonghai Pedestrian Street in the planning of the coming year, but the contribution of the new store of 50 stores to 100 million is still easy, not to mention the growth of the same store, even if it is calculated according to the growth of the old store by 10%, There are more than 20 million performance growth points.

This achievement is shocking, but what the president thinks is that if the provincial generation of the whole country can do this to Lin Fan, even if it is only half of him, then it is entirely possible for "Yaxi" to break through the annual sales of 10 billion yuan in the future. So at this moment, Li Jin mentioned Lin Fan's appeal again, and the president was a smart person, so he immediately agreed, and at the same time told Li Jin to communicate more with Lin Fan and maintain a good relationship. Once a customer like Lin Fan defects, it will be disastrous for any brand company, you must know that Lin Fan's performance scale by next year has exceeded the sales of the entire company of many brands, such a customer into any brand company, it is completely possible to have a direct dialogue with the president, and put forward conditions and policies.

Of course, Lin Fan will no longer choose the competitive brand of "Yaxi", now he can no longer look at these, his vision has gone further, he wants to launch new brands, to develop new formats, focusing on the next 10 years of changes in the domestic business type, he wants to establish a brand kingdom of his own, to create a fashion group of his own. After 3 months of rapid development, Lin Fan has accumulated a part of the funds to start the plan in advance, and Xu Si's ingenious franchise plan provides Lin Fan with a huge amount of available funds, so that he can join forces with Zhang Wu to manage the Songlin Road Commercial Street project, this project only needs half a year later, Lin Fan's income will roll in. His initial start-up capital completed the process of accumulation ahead of schedule, so the plan he originally formulated has changed, which can be seen from the fact that he opened and trained Qin Xue and began to discover and excavate a team of well-known designers, and his actions were at least 1 to 2 years ahead of the original plan.

Lin Fan was in a good mood, and said with a relaxed smile: "That sharing is a bunch of nonsense, what you need to do is a doer, not a bombastic expert, they really want to learn, let them come to Qing Province and observe it themselves, everyone understands the truth, but not everyone can do it." ”

Li Jin nodded and said, "What does Mr. Lin think about the future development of 'Yaxi'?" ”

Lin Fan smiled bitterly and said: "This topic is a bit big, I don't dare to answer it, because my answer will either be arrogant or ignorant!" ”

Li Jin laughed and said: "No problem, it's all my own people, and I don't bring a voice recorder, just chat casually, I won't see the newspaper, and I won't be on the TV station!" ”

Lin Fan saw that he was really discussing the problem with himself, and thought about it before saying: "The development of the retail industry is very interesting, and many aspects cater to the development law of objective things, such as from scratch, and back to basics, from there to nothing, which is also common in the retail industry, clothing retail is also like this at the earliest, at the beginning of the bulk goods, whether it is clothing or shoes and hats are in one store, and then the development and development began to have specialty stores, such as ' Yaxi's began to specialize in women's shoes, began to pay attention to the image, began to pay attention to shaping the brand culture, but it will not be long before some brands will begin to increase the category to the store, the use of multi-category, one-stop shopping to attract more customers, and the style of goods will be more diversified, the update speed is very fast, the sales method is also to take the mode of fast in and fast out, fast fashion will inevitably be the mainstream of mass consumption in the future! Brands that take a single product route need to work products and brand culture, either fine or dead. ”

Li Jin listened to Lin Fan's interesting, but he understood the truth, Xu Sibing is smart and naturally understandable, Lin Fan's meaning is very clear, because the retail market is good in recent years, and the market competition is not fierce, so when the brand is launched in the form of a store, it gives consumers a refreshing feeling, and they are willing to consume in the store, which is the result of the improvement of the shopping environment and the improvement of service quality, but as more and more companies begin to pay attention to these, they begin to change to this aspect. Then when all the stores become specialty stores, the absoluteness of the above two advantages naturally does not exist, and the competition between businesses begins to compete in a multi-faceted and comprehensive way.

At this time, many merchants will begin to add categories to the store in order to improve the ping efficiency, for example, clothing stores will add a small number of bags and accessories; Women's shoe stores will also start to add bags, accessories, and even men's shoes and even children's shoes to increase the audience, drive sales, and improve brand competitiveness.

Li Jin and Xu Si also saw that this may be a trend in the future, but for Lin Fan's sentence "Either be fine or die." But I didn't understand it, I don't know why Lin Fan made this amazing statement, it's a bit alarmist! (To be continued.) )