There are many goods, and the display is better than the "urban mood" is one thing, and the quality of the shopping guide is obviously higher than the "urban mood", but these did not surprise Li Dahai's assistant too much, because this was expected.

When the assistant saw the promotional promotion hanging in the window and on the hanging flag in the store, he was dumbfounded.

"Yaxi" store activities are very simple, 8.8% off new products in autumn, 6% off summer goods, but customers who buy new products in autumn and then buy summer goods in the summer goods to give 5% off, this activity is much smaller than the "urban mood", the key "Yaxi" is now in Qing Province The influence is great, people have never done a 5% discount activity since the opening, and now this activity is already commendable, and your "urban mood" just opened directly to do 4% off, what does this mean, Your brand is really inferior to others.

Many customers who have a demand for new autumn products and summer goods at the same time, of course, chose "Yaxi", and the choice of "urban mood" is more limited in purchasing power, for the time being, only consider buying summer goods, and the price of "Yaxi" after 6% discount is discouraged.

Now the result is that the activities of "Yaxi" directly affect the sales of "urban mood", so that the jumping price of "urban mood" has not achieved the expected effect, and "Yaxi" this twisted promotional activity, once again gives people a feeling that "Yaxi" can do 6% off activities It is estimated that it is not easy, look, now buy a pair of new products, the old products are sold at 5% off, the big brand is really a big brand, it is to face, and the tears will not be done.

In this confrontation, the performance of "Urban Mood" has not only been affected, but the grade of the brand has also been taken for granted by consumers and has not been put on the same level, thinking that this is obviously a brand one grade lower than "Yaxi".

After the day came down. The comparison of turnover is ironic, such a large-scale activity of "urban mood", with a turnover of 80,000 yuan on the first day, although it has blinded many people's eyes. But it was far from what they expected; And "Yaxi" did almost no promotional activities, but because of the increase in the joint order rate, it achieved a turnover of 180,000 yuan on this day, and a store made a turnover of more than 200,000 yuan. was angry and vomited three liters of blood, and Zhang Xing scolded his mother angrily.

"We are doing opening activities, this 'Yaxi' is good, and it doesn't do anything during the festival, what kind of promotion, isn't this a blockage?" The prince said gloomily.

Li Dahai said: "It's nothing, I'm shocked that their painless promotion has such a good effect, and our activities are so vigorous, but the income is more than double theirs." ”

Zhang Xing sighed and said: "Their brand influence has been made, after this confrontation. I have to admit that they are now the number one brand in Kyung Province, and we should not try to surpass them in a short time. ”

Wang Ziqing said: "Since the profitability of a single store can't compare with them, let's quickly open the market, increase the retail terminal, see if we can do large-scale, the total market share slowly surpasses them, the influence of the brand is to be gradually cultivated, and it is unrealistic to want to cross them in one step now." ”

Li Dahai said: "There are some headaches, their current business ability is too strong." The brand influence has been the first in Qing Province, so it is too easy to develop customers, look at the "Sifan Commerce" franchise policy we got before, that policy is a knife on our heads. Forcing me to give profits to customers, we can not follow their routine, because that is the rhythm of looking for death, but that policy is very beneficial to the strong management ability of "Sifan Commerce", and it is also absolutely beneficial to customers; We can't learn from them, but we have to make profits to our customers. How to let it, this is really cut from us, decoration to support? Commodity exchange support? Price support? ”

Zhang Xingdao: "Don't think so much for the time being, we have to take it slowly, and we have to see that in fact, today's one-day sales have been able to prove our success, and the sales of 80,000 a day are not common in the market of Zhonghai Pedestrian Street, right?" We still have a lot of room to make a profit. ”

Zhang Xing's words also comforted Li Dahai and Wang Ziqing a lot, yes, I am not as good as your "Sifan Business" now, but I am also making money and profits, as long as I continue to grow and develop, one day I can have the strength to compete with you.

Driving Xu Si's Audi A6, Lin Fan said to Xu Si, who was sitting in the co-pilot: "Yesterday's sales performance was good, and the event was quite successful. ”

While speaking, the afterglow of his eyes peeked at Xu Si and found that her expression had not changed, Lin Fan couldn't help but ask funny: "Did you know the promotion of 'City Mood' in advance?" ”

Xu Si hummed and said, "I knew it a few days ago!" ”

Lin Fan was very surprised, but he didn't expect Xu Si's intelligence work to be so good.

"Yang Xiaohua has a college classmate who is now doing a project at 'Lianzhong Commerce'."

After Lin Fan heard Xu Si's words, he was stunned for a while, was this a coincidence or a special arrangement? "You've already penetrated the enemy?"

Xu Si knew what Lin Fan meant, and said crisply: "It's just a coincidence?" I'm not that bored, and I deliberately put people into their company, and besides, they are not worth it, and at the moment, they are not on the same level as us. ”

Lin Fan said with a smile: "Then when you are still opening for someone's business, give people a head start?" ”

Xu Si smiled slightly, and said with a smile: "I'm just giving them a wake-up call and telling them that in the market in Qing Province, 'Yaxi' is a well-deserved NO1." ”

"A battle of wills!" , Lin Fan was amused by Xu Si's occasional childishness, a feeling that he hadn't felt for a long time since Xu Si became at the helm of the company.

"The autumn new products are currently performing well, the franchise stores are expected to be fully opened in October, since November, we have almost 18 million operating income every month, and the profit is nearly 7 million, plus the first rental income of your Songlin Road commercial street is also nearly 10 million, such a revenue and expenditure situation, can support your plan to create a new brand."

Lin Fan hummed and said: "The two most important things at present, one is that there are still many gaps in the prefecture-level market for "Yaxi", and the direct-operated stores in these places should be opened quickly; The other piece is the design, registration, and listing of its own brand! (To be continued.) )