At the end of August, it is close to September, this is the last month of sandals on the container, generally at the end of September, all the sandals in the store will be returned to the warehouse, by the autumn order and hollow to occupy the main force, some winter boots will also begin to sell on sale.

In the last month, the "Yaxi" store display layout has changed a lot compared with 6 and 7 months, according to the display standards issued by the company, in addition to the autumn new products in accordance with the theme series for modeling display, summer sandals have been divided into intensive displays, customers will feel the strong atmosphere of clearing the warehouse as soon as they enter the store, early in the morning Xu Si and Lin Fan, Xiao Yanyan and Han Lei went to several stores in Zhonghai Pedestrian Street, to inspect the store, and to guide the display and wide announcement. I make the work of the store more detailed.

Coming out of the second store of Zhonghai Pedestrian Street, the door of the "Urban Mood" store not far from the door has been filled with opening flower baskets, and the connections of Zhang Xing and several people are incomparable to Lin Fan, unlike Lin Fan, when he opened, almost no one came to celebrate, of course, this is also related to Lin Fan's unassuming.

The opening arrangement of "Urban Mood" is almost a copy of the opening of "Yaxi", although it is not as shocking as the original "Yaxi", but it has also attracted a lot of attention, and the promotional activities on the regular signs hanging on the window are the focus of several people.

"The new store opens, 4% off the whole site!" Compared with the current 6% off price of "Yaxi" summer clearance goods, it is simply full of sincerity, and the tag price of "Urban Mood" is originally lower than the price of "Yaxi", coupled with the large discount, the price of a pair of shoes is at least one-third.

Lin Fan chuckled: "They are going to win by price, of course, it is not ruled out that they are rushing the performance on the first day of opening and making a good start!" ”

Xiao Yanyan and Han Lei didn't speak, but invariably glanced at the bright and noble Xu Si, remembered Mr. Xu's arrangement a few days ago, and then looked at the opening promotion of "Urban Mood", and seemed to understand something.

Different from the light car of "Sifan Commerce", Li Dahai, Zhang Xing, and Wang Ziqing of "Lianzhong Commerce" each have their own circles. Just such a large group of people stood opposite the newly opened store of "Urban Mood", paying attention to the flow of customers into the store after the opening.

As a result, several people were delighted, and people kept coming into the store from the moment it opened. Just looking at the number of customers, there are more people than the "Yaxi" store, but several people have been engaged in retail operations for many years, and they all understand that this does not mean that the performance will be higher than that of "Yaxi", because this is a new store opening. Many people come to see the novelty, and the people who enter the "Yaxi" store are generally interested consumers, and the transaction rate will be much higher than that of their own side, but no matter what, looking at the overcrowded store, the mood is always happy.

It's a pity that this happy mood didn't last long, after standing for half an hour, several people found out, people are still in and out, but there are not many people who come out of the bag, this phenomenon is a bit abnormal. Is it your own products that can't attract customers? This is impossible, the style of the product is absolutely nothing to say, although there is a gap with "Yaxi" in terms of fashion, but the price is also much cheaper than them, so that the cost performance is definitely not worse than "Yaxi", why is the effect so much worse.

They clearly remember that when each store of "Yaxi" opened, almost all the customers who went in came out with a few bags, and few of them were empty-handed. And why to their own side, it's the other way around.

Li Dahai stretched out his hand and gestured to a young girl standing next to him, this was his assistant, Li Dahai arranged for her to go to the store to find out the situation.

Li Dahai's assistant went to the store. Soon he hurried back.

Li Dahai walked away a few steps, and the assistant followed, standing beside him and whispering: "Mr. Li, I listened to the reaction of the shopping guide, and more than one customer reported that our activity was not attractive, so it is better to buy 'Yaxi' at this price." ”

"Fart!". Li Dahai burst into a foul mouth and said angrily: "We have achieved 4% off, it is still unattractive, and the cost performance is not as good as 'Yaxi'?" 'Yaxi' summer sandals are still on sale at a 6% discount, and many of them have been broken in color, and we have a complete range of goods, and the discount is so large, this is simply unreasonable! ”

The assistant was furious when he saw him, and he didn't dare to speak, but he just looked at the second store of "Yaxi" Pedestrian Street not far away, Li Dahai looked at the direction her eyes were staring into, thoughtfully, and then said: "You can help me find out what the situation is on the side of 'Yaxi'." ”

The assistant took the order and left, and Li Dahai returned to the circle of friends with full doubts.

"Mr. Li, congratulations on opening today!"

"Yes, look at the popularity of this store, what 'Yaxi' is so weak compared to this side."

"Lao Jia, what you said is not right, Mr. Li is opening a big promotion, and 'Yaxi' is a normal sales, where can this be compared." There are still people who are more sensible.

Only these few people said compliments, it is obvious that these people are not people in the retail circle, the layman looks at the excitement, the insider looks at the doorway, they just look at the number of customers, but do not pay attention to the transaction rate.

Li Dahai was as sad as swallowing a fly, and it happened that at this time, Zhang Xing and Wang Ziqing looked at him at the same time, and he walked up to the two of them and whispered: "Customers report that the event is not very attractive, I have arranged for someone to understand the situation." ”

Zhang Xing and Wang Ziqing also frowned when they heard this, but they didn't know what the situation was at the moment, and they could only understand when Li Dahai's assistant came back.

After Li Dahai's assistant entered the store of "Yaxi", the first thing that greeted her was the crisp and loud welcome words of the shopping guides, and the warm and friendly smile, and then saw the staff who were constantly busy at the cash register, although the customer flow of this store is not as exaggerated as the "urban mood", but at a glance you know that the transaction rate is much higher, and most of them are even orders, the assistant took a closer look at the product display in the "Yaxi" store, and found that it is not the same as the store of "urban mood", "urban mood" The goods are all in the shape as much as possible, highlighting the product features, and to "Yaxi" here, in addition to half of the display surface to the autumn new products, these sample shoes display beautiful and good-looking, the sandals part has been divided into a separate area, and the shoes are intensively displayed, giving people a rushing atmosphere of clearing the warehouse.

It is easy for guests to choose goods according to their own needs, want to buy new autumn orders, then a dazzling array of new styles always have your favorite style, want to buy summer sandals, then a pile of shoes on display, enough for you to choose for half a day, there are always shoes that you can be satisfied with, a rough estimate, the number of SKUs of the sandals part of the "Yaxi" intensive display is almost equal to the number of samples of the whole store of "urban mood". (To be continued.) )