Chapter 270: Dragon List and Coin Bonus Turmoil
After the end of this internal meeting, the thoughts of senior leaders and engineers within Dragon Claw Technology were unified, which played a very obvious role in the sprint work of the new generation of mobile phones and tablets of Dragon Claw. Now, we have a clear goal and an accurate positioning, and there is a bottom line for the degree that needs to be achieved in hardware and software, so that everyone is working in this direction, and there will be no more various entanglements and contradictions.
The reason why Zhao Qi didn't tell everyone the direction first was not because of his omission, but because he didn't want to limit everyone's way of thinking and creativity to death at the beginning, and in the past half a year, Zhao Qi gave everyone enough autonomy. In this state of freedom and divergence, the hardware and software research of Dragon Claw Technology has developed rapidly, and there have been many achievements that Zhao Qi did not expect.
For example, Zhao Qi once thought that to make communication software, I am afraid that it is necessary to start with the most basic text transmission, similar to Q-Q or text messages, but the engineers directly made a dragon language similar to WeChat-SMS.
For example, Zhao Qi's direction of upgrading the dragon claw system is only limited to faster, stronger and more energy-saving, but the engineers have studied the way of split-screen work, which can make the production capacity of the tablet computer stronger, and it is definitely not inferior to the computer.
For another example, Zhao Qi is not very optimistic about the hardware capabilities, especially the hardware capabilities of engineers in China, a country that started from cottages, so the requirements are not high. However, with the help of more than a dozen senior engineers from the former Seagull Camera Factory, which Lorei spent a lot of money to recruit, Longclaw developed a new ultra-large aperture lens, which has a performance close to half that of a DSLR camera. This small lens can be placed on mobile phones and tablets with a thickness of only six or seven centimeters. Take stunning photos.
It should be clarified. In the dragon claw mobile phone and tablet was born. And after the killing, there have been more and more outstanding domestic engineers to join Dragon Claw Technology.
In terms of the introduction of talents, Zhao Qi, who is famous for picking doors, does everything to provide the best treatment and the best working environment. And delegated this power to Lore, the current sales director of Dragonclaw, and promoted him to executive president.
It is precisely because of the support of these outstanding talents who continue to join that Dragon Claw Technology has made achievements in research and innovation for most of the past six months.
And after such a rapid technological development, Zhao Qi felt that it was enough. It's time for the big waves to wash the sand. Although the divergent thinking and creativity of these engineers are worthy of recognition, not all of these ideas are beneficial to the current strategy of Dragon Claw, so Zhao Qi needs to pick out the key directions and guide the research direction. As for those ideas that are novel enough, but do not have much use value in the short term, although they do not give up, they should also reduce their investment. Do so. It is to increase the efficiency of research and development of next-generation equipment.
Rectifying the focus of research is not an easy task. After all, even if everyone has an understanding of the established direction of Dragon Claw, they always have feelings for their research results and are unwilling to let go easily.
In this case, it is inconvenient for Zhao Qi to use strong means, so he can only persuade them one by one.
The time came to February 10th, and after a period of preparation, Dragon Claw Mall launched the last step of the revision - Dragon List.
The so-called dragon list is a ranking of the number of APP purchases, which is not technically complicated, but the division of the dragon list is novel enough. The Dragon List is not complicated, and it is divided into four types of rankings, namely the total number of purchases, the monthly purchases, the new app ranking, and a praise list.
The total number of purchases ranking is not unusual, most mobile app stores have it, and the monthly purchase ranking is different, many shopping malls do not have it, and Dragon Claw launched this list to accurately reflect which are the most popular apps at the moment. The new APP ranking only ranks the number of purchases of new products that have been released within three months. The last praise list is designed to the evaluation system of the Dragon Claw Mall, only the purchase user can evaluate, and there are only three kinds of evaluations, one is praise, one is a medium evaluation, and one is a bad evaluation. The condition for the praise list is the number of good reviews, and the reason is simple and direct.
The launch of these lists is to make it easier for users of Dragon Claw to discover good apps, and at the same time, it is also to promote high-quality apps for free. In addition to these three lists, Dragon Claw Mall also has the latest APP section, which is to encourage application providers and is a promotion column.
In addition, Dragon Claw Mall also pushes some creative APPs and some distinctive niche flavors APP from time to time.
The emergence of the Dragon List has been supported by many users, after all, in this way, it is much more convenient for everyone to find the APP.
Of course, there are a lot of slanders from peers, but now Dragon Claw Technology disdains to fight with them.
A week after the launch of the Dragon Chart, that is, on February 17, the Dragon Claw Mall launched a sign-in and gift coin activity, that is, as long as you enter the Dragon Claw Mall every day to sign in, you can get a Dragon Coins. A dragon coin is equivalent to a dollar, and many applications in the Dragon Claw Mall are only a few dollars, and even the many popular games jointly launched by Dragon Claw Technology and Nine Star Game Company are only about ten yuan. So, this is good news for Dragon Claw users, who only need to sign in for a few days to be able to purchase their favorite genuine apps.
The coin giveaway activity is actually a means used by Zhao Qi to promote the Dragon Claw Mall and cultivate the user's payment habits, which can allow users to develop the habit of spending money, let them learn to spend money first, and then, they will charge money into it themselves, this is Zhao Qi's idea.
Therefore, the bonus coins have a time to use, and each bonus will be cleared after 30 days, not all together, but one by one. In other words, the total amount of bonuses that can be stored in each account will not exceed 30. And in this way, users can be stimulated to keep buying apps.
However, on the second day of the launch of the coin giveaway, the major media began to have a big discussion, not because they were bored, but because Dragon Claw Technology has now become the largest mobile phone application store in China, and everyone is very concerned about the genuine plan of Dragon Claw.
According to statistics, there are less than 100 million smart phones in China, and 40 million smart phones and smart phones using the dragon claw system, and the rest are divided by Android, Apple and some other systems, so the market share of the dragon claw system has been more than half.
However, only a tiny fraction of the media supported the Dragon's Claw Coin Giveaway, and most of the media were skeptical.
The media that supports the coin giveaway believes that this is a good means to cultivate users' payment habits, and that if users want to get the bonus, they must enter the Dragon Claw Mall every day to sign in, so that they can always pay attention to the APP in the Dragon Claw Mall.
Those who oppose the coin giveaway believe that this is a generous gesture to others, and the dragon claw technology itself does not cost money to launch the coin giveaway, but it is just an electronic symbol, but the user takes these coin to buy APP, and the provider of the application no longer gets the real dragon coin, but the coin giveaway, and they have no money to earn. There are also people who believe that in the case of the popularity of gifts, people are reluctant to recharge money to buy, which is a regression to the genuine strategy. What's more, they ridiculed Dragon Claw Technology for providing better data to the Dragon List, which is a means of artificially brushing data, which is quite shameful.
As the discussion continued to grow, and the opposition was on the rise, Dragonclaw did not respond, and they began interviewing other phone manufacturers to support their views.
Dragonclaw's indifferent attitude did not calm down the situation, but gradually escalated. An activity within the Dragon Claw Mall has evolved into a question and doubt about the ethics of Dragon Claw Enterprise.
Obviously, someone is behind this incident, and even on the Internet, fans of Dragon Claw and Zhao Qi keep saying that someone is deliberately slandering Dragon Claw.
Both Luo Lei and Su Bei had made suggestions to Zhao Qi, asking him to explain the purpose of this event openly and honestly in advance, so as to calm down the turmoil and not let this matter affect Dragon Claw's strategy. However, Zhao Qi rejected this plan, his reason was that he had enough methods and abilities to solve this crisis, and the reason why he didn't explain it in advance was to figure out who was targeting Dragon Claw Technology.
The boss of an Android copycat mobile phone factory expressed such a point of view: "Dragon Claw Technology announced the implementation of the genuine policy in a high-profile manner, and secretly implemented the coin gift strategy, which is a typical example of wanting to be the best and want to set up an archway." Since it is a genuine policy, users should be allowed to spend their own money to buy, and the implementation of coin giveaway activities is actually a fake genuine, and everyone still can buy APP without spending a penny. And the most unforgivable thing is that Dragon Claw Technology used bonus coins to gild its mall, constantly increasing sales, but at the same time, it caused great embarrassment to application providers. In the past, these apps may not sell well, but they can sell more or less money, but now, their apps may sell well, but they don't get any money at all, and they make less money than before! Because, the bonus is not money! ”
A studio that makes smartphone apps said: "We originally planned to integrate our app into the Dragon Claw Mall, and we are very optimistic about their genuine plan." However, now we have to revisit, because the coin giveaway activity of the Dragon Claw Mall is not only a harm to the genuine version, but also a betrayal to the application provider. Strictly speaking, Dragon Claw Mall is just a sales platform, and APP products belong to application providers, so Dragon Claw Mall is not qualified to provide free coins for users to apply, which seriously infringes on the rights and interests of application providers. We are shocked by a company that has such no regard for the interests of its collaborators, and we are in no way willing to work with such a company. ”
A well-known technology critic even criticized Dragon Claw Technology: "Pushing piracy under the banner of genuine version, destroying and ignoring intellectual copyright is an insult to application providers and a mockery of users!" As a result, both users and application providers will be abandoned, and Dragonclaw Technology is digging its own grave! (To be continued.) )