Chapter 269: Entering Film, Television and Games
The older generation was moved by the explanations of Luo Lei and Zhao Qi, who had suffered from years of disrespect for intellectual property rights, and of course hoped to protect the rights and interests of creators through fees. It's just that although they approve of Zhao Qi's approach, they are not very optimistic.
"But if there's a fee, why not charge it more expensive? The software we launched by ourselves is four or five yuan, and the game is about ten yuan, so other applications stationed in the mall do not dare to set the price too high, for fear that no one will buy it at that time. Such a price is too big a gap with Apple's pricing of tens or hundreds of dollars, right? We can't compete with Apple either, and we can't support these app providers, right? ”
Wang Xiaohua, the leader of the program department, has supported charging from the beginning, and he is more radical, he believes that not only the application should be charged, but also the charging price should be higher.
"Hey, I think so, too! Our pricing is still too cheap, because the mobile phone has just been released in the first half of the year, so our pricing is nothing, but now, our mobile phone is selling so well, why don't you raise the price? It's not about exploiting anyone, it's just that the price is now completely lower than its own value, which is not good. As a young man, Jin Xiaobao also supports Wang Xiaohua's views.
"Zhao Qi, actually, I also think that our pricing seems to be a little low." Even Luo Lei said to Zhao Qi after thinking about it.
Situ Longfei, the strange man in the older generation, obviously can't be as conservative as Lu Yuansun Zheng and others, he said: "Our equipment is first-class, our system is first-class, and our application is also first-class, why is the pricing so conservative?" I've always thought that the value of design should be high! ”
Well, that's the attitude of a designer.
Lu Yuan, Sun Zheng, Zhang Fei, Jin Yuanbao and Zhang Wanru. After listening to the radical rhetoric of the trio. Shook his head and waved his hand. said that the main thing now is to cultivate the user's payment habits, and it is not suitable to set the price too high, otherwise it will scare people away. Moreover, they believe that Apple's popularity in China is far less than that abroad, which is also a very important reason, after all, many people who buy Apple devices choose to jailbreak.
"Sube, what is your opinion?" Zhao Qi did not express his opinion immediately. Instead, he took the school as his own secretary.
During this time, after Su Bei came into contact with Zhao Qi's other identity and helped deal with some affairs of the Dragon Tooth Fund, her vision and ability have been greatly improved, and her consideration of problems has become much more comprehensive.
"I think, Wang Xiaohua, Jin Yuanbao and Mr. Situ, you have overlooked a very important fact, that is, most of the dragon claw equipment is sold in China, so the vast majority of our users are in China. However, it is more difficult for foreign users to pay temporarily due to nationality and bank reasons. So. We are currently targeting domestic users. Although our pricing is very low, you know, China's population base is quite large! So, even though our pricing is low, we can still make a lot of money, and I calculated that if one out of every ten users of the Dragonclaw phone supports the genuine version, we can definitely feed these app providers! Su Bei didn't think much about it and said categorically.
Zhao Qi smiled and nodded in affirmation.
"This is impossible, although the total sales of our mobile phones in the past eight months have exceeded 14 million, the number of domestic users is about less than 10 million. That's a good deal, but it's hard to make a profit for app providers because the pricing is too low. Wang Xiaohua then retorted, I have to say that his calculation is very correct, with only one-tenth of the 10 million people, it is really difficult to feed the application providers of the entire Dragon Claw Mall.
Su Bei smiled and explained, "Yes, 10 million users is indeed not enough. But you probably forgot one thing, a very important one. That is, our dragon claw system is open to domestic manufacturers, plus we provide technical support and application sharing, so, in the past few months, many manufacturers have given up the Android system and turned to the production of mobile phones with the dragon claw system. In other words, the users of the Dragon Claw Mall are not just the users of the Dragon Claw mobile phone. According to the information I got, in the past six months, many manufacturers have launched mobile phones with dragon claw system, because of our unique system architecture and excellent user experience, plus many novel and interesting games and applications, so these smart phones using dragon claw system are also selling very well! ”
"Yes! I actually forgot about those copycat manufacturers......" Wang Xiaohua was suddenly dumbfounded.
Sube continued: "Although the smartphones produced by these manufacturers use our system, the quality and design are far inferior to ours, but the sales are also good. Because our target is only the high-end market, and these manufacturers just make up for the shortcomings of our low-end market. What's even more rare is that because it is the same system and mall system, many people who can't buy dragon claw mobile phones will choose these products instead. Although these vendors do not make us direct profits, they do contribute greatly to the expansion of our Dragon Claw ecosystem! Refusing to complete statistics, in the past six months, the copycat mobile phones of the dragon claw system produced by these manufacturers have sold more than 30 million units because of their low prices, some of which are even less than 2,000 yuan. Therefore, together, the number of users of Dragon Claw Mall has reached 40 million. And that's going to increase fast! ”
After Su Bei raised this point, Wang Xiaohua and others had no reason to refute, although the price of the dragon claw mall is low, but the small profits are quick turnover, it can also make the application provider make a small profit, and at the same time, the low price can also attract more genuine users.
Of course, Lu Yuan and others are also worried that those merchants who use the dragon claw system will affect the sales of dragon claw mobile phones, which is also reasonable. Zhao Qi does not deny the existence of this possibility, however, these businesses can only occupy the low-end market, absolutely unable to affect the high-end market, furthermore, Zhao Qi said that the new version of the dragon claw system that everyone is studying now will not be distributed for free in the first time, but will be half a year after the launch of the new generation of dragon claw mobile phones, and other manufacturers will be allowed to produce and use. This will ensure a certain technical advantage for Dragon Claw Technology, and this policy will be continued thereafter, and the mobile phones of other manufacturers are not only lower than Dragon Claw mobile phones in terms of design and quality, but also slow to update in technology.
At the end of the meeting, everyone finally understood the purpose of Zhao Qi's layout, and knew that Zhao Qi was no longer for the purpose of making money, but for building a dragon claw technology empire.
Since then, Zhao Qi has put forward two other goals of the big entertainment plan - film and television and games. In this regard, Luo Lei first objected, and the rest of the people did not understand, they thought that Zhao Qi spread the scene too wide, and it was better to concentrate on making mobile phones. Of course, Zhao Qi also knows the reason that there are not many soldiers, but film and television and games are the main direction of entertainment in the future, combined with the mobile Internet, it will burst out with unparalleled vitality, and these two aspects must not be given up. (To be continued.) )