425 Packing up the South Guide
For the Southern Economic Tribune, which led to his suspension for review, Lin Zhenhua has always regarded it as a mad dog that bites. It's a disgusting thing for a person to be bitten by a mad dog, but it's not worth it to chase a mad dog and beat him. What's more, this mad dog is not afraid of beating, and the more it is beaten, the more energetic it will be.
Nandao's strength is a bit like those rogue officials in the Ming Dynasty. According to the records of the wild history, the officials of those years liked to offend the emperor with nonsense, and once the emperor got angry and beat their court staff, they would bask their bloodstained butts all over the street, and then package themselves as a good official with snot and tears to win some cheap applause.
The same is true for Nandao, it doesn't care about others fighting back against it, on the contrary, it always expects someone to fight back. It has always presented itself as a representative of the social conscience, claiming to be a plea for the people's lives. Once it is countered, it can show its pathos in front of the people and play the role of a suppressed media. You know, such a character is the most able to attract the attention of the audience.
For such a leper dog who is neither shameless nor afraid of beating, Lin Zhenhua really can't find any effective means to fight back. Therefore, after being maliciously reported by Nandao at the beginning, Lin Zhenhua chose to remain silent and did not go to Nandao to settle accounts. He knew that Nan Dao didn't have any personal enmity with him, and there was only one reason why Nan Dao took him under the knife, that is, because he was more famous, and hitting him was the most able to attract attention.
Lin Zhenhua's suspension for review actually did no substantial harm to Lin Zhenhua. The operation of the entire Hanhua Heavy Industry has not been significantly affected, and his own life is still business as usual. He knew in his heart that the doubts of this surname would disappear after Xiaoping's speech on his southern tour, so he was not worried about what losses he would suffer from this punishment.
On the other hand, bad things can often breed good things, and through this incident, he saw which people around him are reliable and which people are the grass on both sides of the wind, which is also very helpful for his future work.
It is precisely because of this mentality that Lin Zhenhua adopted a detached attitude towards Nandao's malicious reports, not treating Nandao as an enemy, at best as a clown, just laughing it off.
However, Lin Fanghua's tiredness finally ignited Lin Zhenhua's anger against Nandao. He knew that if it weren't for his suspension, his sister wouldn't have worked so hard. Although Yang Xin told Lin Zhenhua that Lin Fanghua's illness this time would not leave any trouble, Lin Zhenhua still felt very sorry for his sister. From the time he crossed over, he vowed to take care of this sister who was related to him by blood, and now his sister is tired and sick for him, and the initiator of all this is Nan Dao, how can Lin Zhenhua let it go.
"Let's talk about it, how to clean up Nandao" In Chen Tian's office, Lin Zhenhua said to everyone murderously.
In addition to Chen Tian in the office, there are Yang Xin, An Yan, Xiong Lijun, Lao Dao and others, these people are Lin Zhenhua's cronies, and they can say anything to each other.
"Let's go to the relevant departments and sue it, shall we? Many words of the content in the report are chasing after the wind, and the comments in the article are also deliberately misleading readers, which is not in line with the principles of news reporting. Yang Xin said. In fact, she had already said this to Lin Zhenhua a few months ago, but Lin Zhenhua didn't think it was enough.
An Yan agreed: "I think Yang Xin is right, how can the newspaper talk nonsense, obviously Brother Lin has not done anything, it used this kind of unwarranted method to plant Brother Lin, isn't this harmful?" βγ ..., Chen Tian smiled and said, "Two sisters, you are too naΓ―ve. When people write their stories, they take this into account. Didn't you see it, what people said was: According to insiders, Lin Zhenhua may be how. They didn't say how it had to be. Even if you go to sue him, he can say that we are just relaying the words of the insider, and the insider said this, and we are not making it up ourselves. β
"However, as soon as it says this, people will think of whether Brother Lin really has these things." An Yan argued.
Chen Tiandao: "You are willing to associate it like this, it's your business, what's the matter with other people's media?" β
"Isn't that unreasonable?". An Yan said annoyedly.
Chen Tiandao: "Yanzi, do you know now that the media is unreasonable?" Let me tell you, there is no way to deal with such a media. I told Zhenhua a long time ago, as long as he nodded, I immediately went to find my relationship, contacted the propaganda department, and removed the editor-in-chief, what is the reason with Ya? β
Lin Zhenhua shook his head and said: "The division is unknown, and if you go directly to remove its editor-in-chief, you will not be martial." If you can't find anything wrong with him, it is estimated that in a few years, he will still be back in office, and he will still be the same nonsense and harmful to others when the time comes. β
Chen Tian smiled: "Come on, Zhenhua, you don't need to say it so good." I know you're a high-minded person and don't want to use my network, so I'm just saying it casually, knowing that you won't agree. β
Hearing Chen Tian say this, Lin Zhenhua smiled slightly, noncommittal. In fact, what Chen Tian said was the truth, Lin Zhenhua still has some high in his bones, and he is unwilling to use the relationship between the upper echelons to solve this kind of problem, because it looks like a bit of a bully, which has violated his principles of life.
In addition, Lin Zhenhua also has a mentality, that is, he doesn't want to get too involved with the power class behind Chen Tian. Playing the network is like a Miao people raising Gu, on the surface, it seems that you can call the wind and rain, and you are very spirited, but once you get on this boat, you will never be able to get down, you need to advance and retreat with your relationship, and there is no freedom at all. In front of Chen Tian's network, Lin Zhenhua is just a small person, this time people helped him, and in the future, he can only make cattle and horses for others, which is not the result that Lin Zhenhua is willing to accept.
"Find a chance to hack them." Lao Dao suggested, "Let's think about it, set up a bureau, trick the reporter named Luo Shu in, and then clean her up." β
"Are you addicted to cleaning up?" Lin Zhenhua said with a smile, "I heard that you cleaned up Sun Xiangyun last time, and now he sees you like a mouse meets a cat." β
Lao Dao said disdainfully: "I have already warned him, if you dare to talk nonsense, I will directly evaporate from the world." β
"However, the reporter from Nandao seems to be a woman." Yang Xin reminded in a low voice.
"That's the only trouble." Lao Dao said with annoyance, "Actually, from the very beginning, I thought about getting this reporter over and cleaning it up, but she is a woman, and she can't be beaten, so as for scolding......"
"It's useless to scold." Lin Zhenhua said, "This kind of person doesn't care about your scolding at all, their faces are made of special materials, 42mm alloy steel, and they are invulnerable." β
"That's going to be hard." Xiong Lijun held a Marlboro cigarette in his hand, made a thoughtful look, and said: "It can't be solved administratively, and it can't be solved by force, it's really a bit invulnerable." β
An Yan asked, "Brother Lin, analyze it, is there anything Nandao is afraid of?" β
Lin Zhenhua thought for a while and said, "I really can't think of what it's afraid of for a while, could it be that it's really as fearless as it advertises?" ..., Chen Tiandao: "This is impossible, everyone has their own destiny." In the art of war, there will be five dangers, you will die, and you can kill; will be born, but can be captured; Angry, insulting; Incorruptible, humiliating; Love the people, but it's annoying. All these five will be passed, and the disaster of using soldiers will also be used. I don't believe that this Nandao doesn't have what he wants to pursue. β
"What can it pursue? Isn't it just the pursuit of eyeballs that can expand sales? βγ Lin Zhenhua said.
"Why is it expanding sales?" Chen Tian asked.
Lin Zhenhua said: "For advertising." When sales are bigger, there are more ads. In the final analysis, Nandao, like our Hanhua, is an enterprise and profit-oriented. β
"That's not it." Chen Tian said proudly, "This is its lifeline, if you can make its advertising suffer, will it have to bow to you?" Come on, let's think about how to make Nandao's advertising unable to continue. β
I have to admit that Chen Tian, as a member of the secret front, has far more experience in struggle than Lin Zhenhua. Within a few words, he found Nandao's life. Isn't it, Tang Di, the editor-in-chief of Nandao, racked his brains to get out of the position, isn't it just to earn eyeballs to attract advertising? If we can give Nandao a heavy blow from the aspect of advertising, even if Nandao does not collapse, I am afraid that he will be greatly injured and dare not make trouble again.
"Advertising?" An Yan's eyes lit up. Chen Tian happened to have a copy of the Southern Economic Tribune on his desk, which they had specially bought from the newsstand for research. An Yan took the newspaper, flipped through it quickly, and then said excitedly: "You see, half of the advertisements on Nandao are home appliances. These home appliance companies have contact with us, and we can completely contact these home appliance companies to reduce their advertising on Nandao. β
"What is reduced, it is directly to stop advertising on Nandao." Xiong Lijun corrected.
An Yan said: "That's right, let's contact these home appliance companies and ask them not to advertise on Nandao." Now there are the most home appliance advertisements on the market, and if the home appliance advertisements are withdrawn, Nandao will have to withdraw the skin if he does not die. β
"Wouldn't it? You still have the ability to do this for a lot of words? Lin Zhenhua asked with interest, he knew that An Yan and Xiong Lijun had a very close relationship with home appliance companies, but it would be too exaggerated to say that it directly decided on people's advertising.
Xiong Lijun laughed and said, "Zhenhua, you also underestimate me and the goose too much." Our two stores, Daxiong Home Appliances and Jiankang Home Appliances, now control the wind direction of the entire home appliance market. Whichever brand we want to be popular, it will be successful. Whoever is allowed to be yellow will be yellow. These home appliance manufacturers can't wait for a chance to pat us on the back. You're waiting......"
Speaking of this, Xiong Lijun opened his bag, took out a big brick-like big brother from it, and dialed a number without thinking.
"Hey, old black, my old bear, what are you doing?" After the phone was connected, Xiong Lijun asked the other party loudly.
The old black on the other end of the phone is the CEO of a certain household appliance company who placed a banner advertisement on Nandao. Hearing that it was Xiong Lijun's call, Lao Hei responded in a respectful tone: "Oh, it's Mr. Xiong, it's rare, how do you have time to call me, is there something wrong?" βγ
Xiong Lijun said: "It's nothing, I just want to ask you one thing, your company, did you put a banner advertisement on Nandao?" How long did you vote? β
"Advertisement on Nandao?" Lao Hei was a little stunned, he couldn't think of what this advertisement had to do with Xiong Lijun, but since Xiong Lijun asked, he naturally knew everything: "Yes, we cast a banner advertisement, the contract is for one year, and now it has been issued for a quarter." "...,"That's it, you sell me a face, and this advertisement will be withdrawn directly." Xiong Lijun said.
"Why?" Lao Hei was stunned, "Mr. Xiong, Nandao's circulation is quite large, and the advertising effect is still very good." β
Xiong Lijun said: "Mr. Hei, I can't hide it, Nandao offended my brother, I have to give it a little color." Isn't it its advertising that it relies on the most? So, I wanted to ask my brother to help me stop its advertising. What, Mr. Black, is it difficult? βγ
"No, no," Lao Hei hurriedly replied, "Your brother Xiong, that is our big guy's brother." Nandao offended your brother, can we still advertise there? In this case, I immediately notified my sales manager to withdraw the advertisement on Nandao. Also, we have a clothing company here that is also advertising on Nandao, and the boss of that clothing company is also my friend, I told him to let him withdraw the advertisement, Mr. Xiong, what do you think? β
Advertising is never something that can only be published in one media, except for giant media such as CCTV, the difference in advertising effect in other media is not so obvious. For Lao Hei, the removal of the advertisement on Nandao can be replaced with an advertisement in other media, even if there is a difference in effect, it is better than offending Daxiong Household Appliances. Xiong Lijun specially called him to discuss the matter of Nandao advertising, even if he was stupid, he had to understand what he should do.
"Haha, Mr. Hei is really his buddy." Xiong Lijun laughed and said, "You have done my brother this favor, and my brother will definitely remember it." Next month, our chain stores will jointly hold a promotion, and when the time comes, I will explain and put your products in the most obvious position. β
"Then thank you Mr. Xiong" Lao Hei was overjoyed and even said thank you.
Xiong Lijun happily cut off the phone and said to Lin Zhenhua: "Okay, I've got a family." ββ¦β¦οΌ