"Ladies and gentlemen, hello everyone, entrusted by Mr. Tang, I would like to report to you the advertising operation of this newspaper......"

It was in the large conference room of the Southern Economic Tribune, and Sun Xing, the advertising manager, was smiling and showing off his achievements to a room full of executives and middle-level cadres.

"This year, under the wise leadership of Mr. Tang, this newspaper has actively opened up and forged ahead, and its sales have once again jumped to the first place in the national social supplement newspapers. The increase in sales has brought about a vigorous development of advertising operations. From the first quarter to the fourth quarter of this year, the total advertising revenue of this newspaper reached 22 million yuan, ranking among the top three newspapers in the country. ”

22 million

Although the sharp increase in advertising revenue of Nandao this year has long been felt by everyone, when Sun Xing reported this figure, all the participants couldn't help but move. What is advertising? Advertising is everyone's job. There are more advertisements, more bonuses, and better benefits, you can live in a star-rated hotel when you go on a business trip, and you don't have to stare at the thinnest one when you buy a necklace for your wife.

In 1990 in China, advertising was still in its infancy, according to the estimates of the bricks, the total advertising revenue of various media in the country was only 2.5 billion, of which newspaper advertising accounted for about a quarter, that is, just over 600 million. As a supplement newspaper, Nandao was able to win 22 million in one fell swoop, accounting for almost one-30th of the newspaper advertisement, which is really a great achievement. Sun Xing looked at the people who were talking proudly, paused for a while, and then continued: "At present, although the New Year has not yet come, the advertising department and the customer have reached 324 advertising intentions for next year, with a total contract amount of 32 million yuan. Our advertising department is confident that the ...... will be completed next year"

When Sun Xing said this, he deliberately paused again, and then stretched out a well-maintained slap and said to everyone: "Five ......"

Before he could say the unit behind the "five", his big brother suddenly rang out. He gave Tang Di a look to Tang Di, who was sitting next to him, and Tang Di nodded, signaling that he could answer the phone first. This was a privilege for Sun Xing, because many of his calls were business calls, and each call could bring millions in advertising revenue to the newspaper, and it was not a violation of discipline for him to answer the phone at the venue.

"Hey, who's that? Oh, it's Mr. Hei......" Sun Xing heard the identity of the other party from the voice of the phone, he covered the microphone with his hand, and whispered to everyone: "It's Mr. Hei of Quansheng Household Appliances, he plans to invest 2 million in our newspaper next year" to show off to everyone, he quickly let go of his hand and said into the earpiece: "Mr. Hei, how do you have time to guide your little brother in your busy schedule?" Don't you know, the little brother didn't listen to Mr. Hei's instructions for three days, and he felt uncomfortable......"

It doesn't matter if he doesn't say this, as soon as he says it, the people in the entire conference room feel cold, and they really feel uncomfortable. Please, if you want to engage in ambiguity, it's okay to change the occasion, it's very immoral to say such disgusting things in public.

"What? Something to trouble me? Sun Xing continued to answer the phone, "Excuse me? It's okay, it's okay, Mr. Hei and I don't want to see each other, between our brothers, what's the embarrassing thing? As the saying goes, although we haven't carried guns or gone to the countryside together, we have at least prostituted together...... Hehe, it's not good to say this on the phone. …… What the? What did you say? Withdraw next year's ads"

airplanes

All of a sudden, the conference room buzzed like a hornet's nest that had been blown up. This contrast is too great, just now Sun Xing was still confidently slapping everyone, what do you want to say about the "five leaders" and the like, in a blink of an eye, it is a call asking for the withdrawal of the advertisement, which one is this? The sweat on the top of Sun Xing's head also seeped out, it was December now, and although the weather in the south was not too cold, it was not enough to make people sweat like rain. Sun Xing only felt that his vest was wet, and the hand holding the eldest brother was also trembling, and he asked the other party in a dumb voice: "Mr. Hei, don't scare the little brother, the little brother's heart is not good, and he can't stand this kind of joke...... What, you say it's not a joke, it's true? 2 million all withdrawn? Didn't do the last issue of the year with an advertisement? Hey, the last issue of the advertisement has been arranged, and the advertising fee will be credited first, and the advertising fee for next year will be called together......"

"What is this issue of hún egg, tell him that it was given to him for nothing," Tang Di sat aside and reminded Sun Xing angrily. "Yes, yes, hún egg, this issue of the ad is nothing, we gave it to you...... What's what? I'm sorry, I'm sorry, Mr. Hei, I'm not scolding you, I didn't say hún eggs, I mean New Year's Day, yes, yes, New Year's Day, we have free delivery ads...... Hung up? He, he, he, why did he hang up without finishing his words? Sun Xing held up the phone that had been hung up and looked at everyone in a daze. He clearly saw that Tang Di's face was as black as if it was going to rain, yes, no wonder he felt so stuffy, it turned out that it was about to rain. ,

"What's going on?" Tang Di asked with a calm face, "Why did Quansheng Home Appliances withdraw the advertisement?" ”

Sun Xing took out a handkerchief to wipe his sweat, and said cautiously: "I don't know, Lao Hei and I have been friends for many years, and the last time I came to us, I accompanied him to ......."

"Who asked you this," Tang Di was furious. I don't know about you guys going into the little dark room together? In front of so many people, you are embarrassed to say it.

"I'm asking you, did he say why he pulled the ad"

"Yes, but I didn't make it clear. He said that our newspaper had offended his friends and that he had been asked to remove the advertisements in our newspaper, and he said he could not help it. Sun Xing replied. Offended his friends? Tang Di frowned, "Which issue of the newspaper is it?" Who did you offend? ”

"He didn't say anything, he just said let us do what we want."

"Isn't TMD, surnamed Hei, a township entrepreneur? Dare to argue with us, believe it or not, I'll arrange for someone to expose him tomorrow," the director of the information department shouted as he slapped the table.

"That's right, a company like this that goes back on its word and has no credit must be exposed." Several other middle-level cadres also chimed in.

"Jingle bell" Sun Xing's eldest brother rang again, and everyone chuckled in their hearts, faintly feeling ominous. Sun Xing hesitated for a moment, and finally pressed the answer button:

"Oh, it's Mr. Chen, why did you remember to call me? Your advertising pattern for next year has been finalized, and I will have our best art design to send it to you in two days...... What the? What did you say? Didn't do it."

"Hey, Mr. Liu, hey, I really plan to see you next month, you're lucky again...... What the? Ads retracted"

Mr. Wang...... I said what is going on with you, what is wrong with your brother, you can say it directly, I beg you, this advertisement must not be withdrawn" "Mr. Guo...... You TMD, you begged for nothing at the beginning, and you had to ask me to give you some back, why do you suddenly stop doing it, and you still don't talk about professional ethics?"

“……”

As if it was an appointment, in just over an hour, Sun Xing's big brother kept ringing, and every time it rang, there were as many as millions, as little as hundreds of thousands of advertising dollars fell off from the big cake that Sun Xing described to everyone, and disappeared into invisibility. Sun Xing was polite at first, for fear of offending the customer, but later he turned his original form and scolded him on the phone. The other party naturally won't take his anger to heart, Nandao is just a local newspaper in the final analysis, in the eyes of advertisers, it's just an ordinary service provider, do you dare to blow up with customers?

"How many ads were lost?" When the phone finally stopped ringing, Tang Di glared at Sun Xing with a vicious gaze and asked.

Sun Xing stammered and replied, "Almost 23 million...... This is a direct loss, as for the consequential ......"

"What do you mean by joint?" Tang Di asked. Sun Xingdao: "These advertisers are all big brands, and once they place advertisements, they will drive many small brands to follow suit, which is the joint effect." Conversely, if they pull out, those small brands may also ......"

This is actually a kind of herd mentality, no matter how large the circulation of a newspaper, if there are only some copycat small business advertisements on it, it gives people the impression that it is relatively low-end, so that a slightly larger brand is not willing to put it. On the contrary, even if it is a tabloid, if you can win the advertising business of several Fortune 500 companies, the grade will be raised all of a sudden, and other small brands will naturally follow.

This time, the people who called to withdraw the advertisements were all some big brands in China, so it is no wonder that Sun Xing was panicked.

"Sun Xing, you have to give an explanation, why did these advertisers suddenly remove their ads?" Tang Di asked, "You said they mean that we offended people, have you figured out who you have offended?" ”