Chapter 792: Tire Market

"What's the matter? Xiaojin, is it possible that your Huayang Power is also producing tires? ”

Jin Zhiguang heard Jin Xiaoqiang's condition, and couldn't help but tremble, this Jin Xiaoqiang, but really don't show mercy to the family, you must know that every large-scale event, this advertising sponsorship is a big part of the money, especially the sponsorship of this kind of designated tires, this sponsorship fee is especially amazing!

Think about those world-class racing competitions, especially those like F1, where the tires of such competitions are generally monopolized by one tire, and the sponsorship fee is definitely quite a lot.

What Michelin, Pirelli ...... Continental and other large international tire manufacturers are frequent sponsors of such world-class competitions.

Now Xiaojin has proposed to advertise tires for all domestic events, which is not a small amount, and now he doesn't seem to be able to agree, which really hurts to think about it.

"Oh, yes! Last year, a production line was introduced from Michelin, and this year it has begun to produce tires, but it is not yet well-known, and it is just going to follow our domestic car competition this year, and first have a large-scale promotion in China. ”

Jin Xiaoqiang replied with a smile, in fact, for the promotion of tires, there is nothing better than being able to be a sponsor in a regular car competition.

Not only the fans who watch the racing can see it, but also the racers who drive the cars can directly experience this kind of tires, and you must know that these participating teams are not only the special teams sent by those manufacturers. There are also quite a few clubs that are known for their pure hobbies.

The members of these clubs have considerable influence in the world of car fans. Once they make a point about certain tires, it spreads to the general public. That's a big deal for raising awareness of a newly launched tire brand.

Now Huayang Power has a lot of weight in the hearts of the people across the country, because their image has always been good, and many consumers trust their products very much.

If they hype up the new tire equipment, they may be able to scare some consumers who have just bought a car.

But for some veteran car fans, they may not be too good at paying for Huayang Power's tires, after all, there are too many well-known brands in the tire world of the international automotive industry.

Michelin. Pirelli, Continental ...... Dunlop, Yokohama, Bridgestone, etc. are all world-renowned tire brands, and even Koreans have relied on price advantages to build a Kumho in recent years. One Hankook two tire brands.

Now the annual sales of cars in the Celestial Empire have reached more than 10 million, and in a few years, it will be able to reach the basic annual sales of 20 million, and if each car is counted as a spare tire, it is basically five tires, and the Celestial Empire alone needs 100 million tires in a year. It's a big market.

In such a big market, if you don't go in and get involved, just let those foreign devils make money, it's really demented, so I have to go in and stir it up anyway.

And this is not the ultimate goal of his own tire manufacturing, in fact, Jin Xiaoqiang only wants to engage in tires, but also because he was angry with some tire brands in later generations.

When I think about the previous life, because of the price factor, these domestic automakers desperately tried to reduce costs in the cars produced in China in order to grab greater profits, and used the cheapest Hankook or Kumho tires.

And these Koreans, while making our money, don't take us seriously, think about the allusion of Kumho tires that turned into papier-mâché tires, and desperately put rubber into the tire raw materials, I don't know how many people of the Celestial Empire have been harmed.

You must know that almost 80% of the car accidents that occur on the highway every year are related to tire punctures, but even if they know such data, they still cut corners and cheat on tires. …,

The money is earned, but what is left for our Celestial Empire is a mess, and the pollution of the environment caused by this tire manufacturing is also very serious, when they make enough money, they can pat their butts and turn around and leave, but what about what is left for us?

There is only the devastated pollution left, and the people who are endlessly hurting, and this kind of situation in this life is not allowed to happen in Jin Xiaoqiang's opinion no matter what.

Therefore, in this tire industry, he has to get involved in it no matter what, the ultimate goal is to make money, but at the same time, it is also necessary to put an irresponsible enterprise such as paper paste tires out of the door of this industry.

"Xiaoqiang, the level of your tire manufacturing ......"

Since Jin Xiaoqiang opened his mouth to ask for the sponsorship and advertising space of this tire, Jin Zhiguang didn't dare not agree, after all, he knew Jin Xiaoqiang's energy, and if he didn't agree to him, it was estimated that Jin Xiaoqiang would be able to replace himself when he turned around, so he was very wise, and he would give whatever people wanted.

But there is another problem, that is, this tire manufacturing seems to be very simple, but as an automobile insider, he knows that this tire manufacturing thing is not simple at all.

Why Michelin, Pirelli, Continental ...... The products of such a brand can easily cost seven or eight hundred, thousands of yuan a tire in the market, and the paper paste tire is only three or four hundred, or even a little better, but the price of four or five hundred?

Not only is there a difference in materials, but also a point is that Michelin does have a unique technology, and the additives they use in those rubber additives when making tires have their own formulas.

In this way, people's tires are better than those cheap tires in terms of durability and wear resistance, and the high-end tires made by others are not only these effects, but also the grip of people's tires in sudden braking or high-speed situations, and the performance of those paper paste tires can be compared.

Jin Xiaoqiang wanted tire sponsorship and advertising at the competition, and he didn't dare not give it, but after all, his Huayang Power had just set foot in the field of tire manufacturing, what about their technology?

In case the tires they produce are only at the same level as the two papier-mâché tires in South Korea, then they must not be scolded to death by those contestants and car dealers?

Kim had to think about his future reputation, so he asked the question.

"Hahaha, Brother Jin, you don't have to worry about this problem, do you think our Huayang Power will be the kind of enterprise that has no purpose? As the saying goes, if you don't have that diamond, don't do that porcelain work. Since I dare to open my mouth with you today, it means that we have been prepared for a long time. In fact, I won't tell you, Brother Jin, as early as the beginning of my founding Huayang Power, I began to pay attention to our domestic tire market, at that time I thought that our domestic automobile market will definitely have an outbreak period in the future, then the demand for car tires will also increase greatly, but then look at our domestic civilian passenger car tire market, at that time I was cold, there is not even a domestic brand. So from then on, I started to organize people and start to conduct specialized research, and finally the hard work paid off, and last year we made a certain breakthrough in our research. So since last year, I have introduced several production lines to France, opened a tire factory near our head office, and started to produce tires. So far, the results have been quite good, and we have been able to produce tires with five systems for different market needs, including the Comfort Series, the Driving Control Series, the Off-Road Series, the Winter Snow Series, and the Race Series for various events. ”

When Jin Zhiguang heard Jin Xiaoqiang say this, he was relieved, after all, what Jin Xiaoqiang said was the head, not like he was lying, and with his status as Jin Xiaoqiang today, is it necessary for him to lie to himself as a small bureaucrat? …,

"At the beginning of our tire development, we adhered to the world-class design concept, that is, to conform to the trend and trend of future automobile development, that is, energy saving and environmental protection, so in the past few years, we have been focusing on the research and development of low rolling resistance tires. To tell you the truth, Brother Jin, up to now we have more than 100 special tire ingredients in our hands, and we now have a special high-grade tire in our hands, this tire we use a very special formula, this tire in grip performance is unparalleled, and the most important thing is that his rolling resistance is very low, using our 223 type of tires, general vehicles, can reduce rolling resistance by 20%, 100 kilometers, if operated properly, at least those cars that use ordinary tires should be sown to reduce fuel consumption by 5%! ”

Jin Xiaoqiang said that they have priority over the kind of orange oil tire made by Yokohama, and now this tire has been preemptively registered by him in the world, and it is estimated that even if Yokohama makes it, they can only vomit three liters of blood.

"Oh? So powerful? ”

Jin Zhiguang listened to the soul of the world, what Jin Xiaoqiang said, made him feel as if he was listening to the book of heaven, when has our domestic tire technology reached such an excellent point?

"Okay, Xiaoqiang, after I go back, I will immediately organize people to go to your company for verification, once the verification is qualified, you can rest assured that your products will definitely become the exclusive sponsor of our event!"

If Jin Xiaoqiang really has such a technology in his hands, then such a product, of course, we have to take care of the promotion of the Tianchao Automobile Association, Jin Zhiguang is not a fool.

"Okay, no problem, then we'll wait for you in Nan#Yang."

Jin Xiaoqiang said with a smile, and at the same time, he was in his heart for the former event tire sponsor paper paste tires, and Yokohama was in silent mourning, sorry for the two, the future of the Celestial Empire's automobile tire market is destined to be mine. RQ