Chapter 211: Metrics and Incentives

Lin Fan naturally would not take advantage of Wang Hu in terms of rent, he asked Wang Hu to come over to open a store, on the one hand, he was optimistic about the future of this street, and asked Wang Hu to set up points in advance; Secondly, it was indeed asked Wang Hu to come over to help him support the scene, and Wang Hu at least solved the problem of attracting investment in a few shops.

Although Wang Hu didn't ask about the rent, Lin Fan had already made up his mind, according to the most preferential policy that can be given to tenants at present, he signed a contract for Wang Hu for half a year without rent, hearing this condition, Wang Hu was stupid and asked: "Is this landlord an idiot?" Do you do it without collecting rent? ”

Lin Fan said depressedly: "Uncle Wang, this house is mine, do you think I look like an idiot?" ”

Yes? Wang Hu was stunned for a while, and didn't know what to say for a while, and finally said twice: "Xiaolin, have you bought a house again?" It's amazing, your Uncle Wang's admiration for you is like a surging river, and like a mountain water flooding out of control! ”

Lin Fan is cold, the river can still be surging, how can this mountain water be flooded, this Uncle Wang has changed his lines again.

"Uncle Wang, there is another thing that I mentioned to you last time, among the franchisees of 'Yaxi', I selected some of the powerful ones, and recommended your leather goods brand to them, and there are a few more interested ones, you take the time to meet with them and talk about it."

Wang Hu was overjoyed when he heard this, and said with a smile: "Xiaolin, every time you look for me, you have a good thing, no wonder you heard the crows chirping when you came together in the morning!" ”

Lin Fan was even more sweaty, and couldn't help but say, "Uncle Wang, is it a good thing for crows to crow?" ”

Wang Hu was stunned, isn't it a good thing? "I often hear Pingping say that when I hear a magpie cry in the morning, there must be something good, isn't it?"

Lin Fan said depressedly: "Wang Ping is talking about magpies, not crows?" ”

Wang Hu argued: "Isn't a magpie a crow? ”

Lin Fan was completely defeated, "Okay, Uncle Wang, let's not discuss this topic, you should think about the two things I said carefully and deal with them carefully." ”

Lin Fan said, Wang Hu is the top priority, after the end of the call, Wang Hu has already begun to do the preparatory work for the three stores, as for meeting the franchise customers, let Lin Fan help arrange, as long as the franchise customers come, he Wang Hu can find time to receive at any time.

Compared with other stores of "Yaxi", the shopping guide of this store is mainly newcomers, and the business proficiency and understanding of product knowledge still need a process, which is also because the recent "Yaxi" store opening speed is too fast, and the personnel reserve can not keep up, and the output of the three stores like eLong Department Store will not be too high, the operation department will inevitably pay less attention, so the personnel and goods are insufficient compared with other stores.

The sales data on the first day is 7,000 yuan, this data is already a very considerable result for the various shoe brands in the Nanhu store of eLong Department Store, the best sales of the brand in the store is 90,000 yuan per month, which is an average of 3,000 yuan per day, and Yaxi can achieve a performance of 7,000 yuan on the first day, which means that the monthly single point of each month can definitely exceed 100,000.

At the company's director meeting, Xu Simei's eyes were like water, and he glanced at Han Lei gently, but it made him feel cold all over his body.

"The sales of the three stores did not meet my expectations, what should I do next?"

Han Lei explained curtly: "Mr. Xu, the number of customers in this shopping mall is insufficient, much worse than the Nanhu store, we can do such a high sales, has been far ahead of other brands in the field, and the sales of 'Lifusi' women's shoes that entered the market at the same time are less than 2,000 yuan a day." ”

Xu Si asked: "What I want is a way to improve performance output, not an explanation." At present, what we have to do is how to mobilize the enthusiasm of employees, enhance their own business capabilities and the marketability and promotional activities of the goods, and do not go to other stores because of the objective conditions of this store, which will become the reason for your poor performance! ”

"Whether it is Zhonghai Pedestrian Street, eLong Department Store Nanhu Store, or even Feilong Road Store and 'Kebiduo' Supermarket, these early stores are all selected for the layout of the best business districts, so in the future, with the saturation of these good business districts, do we still want to distribute the slightly worse business districts on the periphery? Is it that you can all indulge in unsatisfactory performance due to the lack of passenger flow? Also, I hope your goals are higher, 'Lifus' is not our competitor, not now, not in the future, our competitors are those international brands, those well-known brands that have established a foothold in the domestic market and performed extraordinarily, brands like 'Lifus' should not be your focus, people should look forward, right? ”

The supervisors below hurriedly echoed the notoriety, and Xu Si said: "There are still 3 days left for the promotion of the three stores, let's make a breakthrough in the next two days, we can't even do four figures, and it has also opened a precedent for our 'Yaxi' opening revenue on the first day." ”

The minds of the supervisors are different, there are problems with performance, Xu Si is accountable, and the first thing to bear the burden is to operate the commodity department, one of them is in charge of personnel, and the other is in charge of commodity promotion.

Although Han Lei responded to Xu Si's request, there was nothing he could do in his heart, people are still those people, you can't let them have the quality of an old clerk overnight; There is no problem with the product, and the promotional activities cannot be temporarily replaced, so how to improve the performance since this makes him a headache.

Xu Si glanced at him and knew that he was at a loss now, and asked: "If Minister Han needs the company's support, he can put it forward, and if he needs expenses, he can also put it forward, which is reasonable, as long as it can stimulate performance growth, I can approve it!" ”

Han Lei said in his heart: "This is not a matter of spending money at all." ”。 He shook his head and said, "Thank you, Mr. Xu, I have stayed in the third store for the past two days, and I must urge the good clerks to go all out and increase their performance." ”

Xu Si asked noncommittally, "So what is today's sales target?" ”

Han Lei was stunned and said: "We must surpass yesterday's sales and reach an unprecedented level!" ”

Xu Sizhen shook his head slightly: "I said two points, one is a requirement, when we set a goal in the future, I hope that this goal can be quantified, not general, today's sales target is 15,000 yuan." ”

"In addition, a single minister will spend 5,000 yuan to Minister Han, Minister Han said that today to go to the three stores of eLong Department Store to stand on duty, I do not object, I believe that you will be of great help to the performance of the improvement on the spot, let Minister Shan give you this 5,000 yuan, then you will put it in your hand and hold it, so that the clerk can see them clearly, and then you tell the clerk that if today's sales performance exceeds the 15,000 yuan, you will reward them with 1,000 yuan, and after that, for every sales that exceed 1,000 yuan, you will give them another 100 yuan."

Xu Si's words made everyone present stunned, can you still play like this? Even Lin Fan was surprised by her idea, this is a way to stimulate the enthusiasm of the clerk that "Sifan" has never had, and what the effect is, Lin Fan judged that it would be very good, but the real situation will not be known until today's sales data comes out. (To be continued.) )