Chapter 425: Stirring Up the Wind and Rain

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The biggest winner of this Paris Motor Show is Huayang Power from the Celestial Empire, and now it seems that every auto show, as long as Huayang Power participates, they may become the biggest winners.

Of course, this is related to Jin Xiaoqiang's R&D and design strategy, because it is precisely because of his understanding of automobiles that he is ahead of this era that Huayang Power is ahead of other large car companies every time.

The Paris Motor Show was no exception, in addition to the grand launch of the Qoros series of complementary models, they also launched a new car series, the K series.

This high-pressure direct injection model developed for the civilian market has become the darling of the market with its excellent appearance design and excellent new energy-saving powertrain as soon as it is launched, and has won the love of many consumers almost effortlessly......

Please see the detailed report of the reporter in front of this station......

There is no doubt that with the help of Huayang Power's powerful golden bullet offensive, coupled with the help of public relations capabilities, the news that Huayang Power made a big splash at the Paris Motor Show this time has once again appeared on the most important program in the Celestial Empire, the news broadcast.

This is also equivalent to making another advertisement for Huayang Power, and on the day of the end of the Paris Motor Show, Huayang Power's K series models were officially launched worldwide.

The listing of Huayang Power in China this time is different from before, and the new models they launched before were unveiled at large auto shows such as the Beijing Auto Show, the Shanghai Auto Show, the Frankfurt Motor Show, and the Paris Motor Show.

And this time, Huayang Power's K series is on the road to listing in China, and Huayang Power is also ingenious and plans to hold a large-scale touring exhibition nationwide.

It includes almost all medium-sized cities in the country, that is, provincial capital-level cities, or economically developed cities.

After all, compared with Beijing and Shanghai, there are economically developed cities such as Guangzhou and Shenzhen across the country, as well as large second-tier cities such as Chongqing, Wuhan and Ningbo, which are developing rapidly.

After all, not all consumers have the conditions to go to Beijing or Shanghai to participate in the auto show, witness all the models of Huayang Power, and not all consumers have the time to go to the PS sales centers of Huayang Power in various cities every day to see the car.

Therefore, this time, Huayang Power specially organized a nationwide tour to bring the auto show to you.

The duration of the event lasted for one month, and the Celestial Empire was divided into North China, Northeast China, Central China, Southwest, Northwest and South China and other regions.

In fact, it is just a nationwide tour, so that other people who are interested in Huayang Power, or those who do not know much about Huayang Power, can deepen their understanding of Huayang Power.

In fact, it can be regarded as a disguised customer group training, and it also takes this opportunity to carry out a large price reduction or gift package for some models, and carry out various preferential activities.

Its purpose is to further increase the sales of Huayang Power nationwide, to occupy the market share as much as possible, to win the love of consumers, and to cultivate consumers with higher loyalty to their Huayang Power brand.

The reason for such a large-scale event is also because after Jin Xiaoqiang returned from France, Zeng Jianxin sent him the sales report of Huayang Power nationwide this year so far.

Originally, according to Jin Xiaoqiang's prediction, Huayang Power could sell 600,000 vehicles nationwide this year, which is not bad, and the sales plan they formulated at the beginning of this year ...... "that is, to sell more than 600,000 cars nationwide." …,

But this is the beginning of October, and their Huayang Power has completed the task ahead of schedule, selling more than 600,000 vehicles nationwide.

You must know that this is 2005, which is the era of the Celestial Empire's automobile market, which has just begun to start, and it is not the era when it has become the world's number one automobile consumer market in one fell swoop five years later.

You must know that last year's sales champion Volkswagen, even if the total sales of FAW-Volkswagen and SAIC-Volkswagen are combined, it has not exceeded one million units.

The combined sales of the two companies are only more than 800,000 units, which is the result of adding up all the models.

And if you look at it according to the original historical trajectory, this year is also a period when the Celestial Empire's economy has entered a period of consolidation and transformation, in the original history, this year is the year of the lowest consumption of Celestial Empire's automobiles, and many car companies are very pessimistic about the market.

But it is precisely because of the unexpected appearance of Huayang Power two years ago that it disrupted the situation of the automobile consumer market, first of all, their three guarantees of commitment, which is equivalent to giving consumers a reassurance, and the quality of Huayang Power's products has been tested by the market for more than two years, and it is indeed not necessary for foreign cars to be poor.

In this way, under the word of mouth of consumers, the high-quality reputation of Huayang Power has the meaning of surpassing the Volkswagen car.

Second, they have continuously launched new models that are not weaker than the level of large international automobile manufacturers, and they have also achieved that they are not weaker than international large automobile manufacturers in terms of the shape of the car and the powertrain, and even some products are more than one step better than them.

The third point is the products of Huayang Power, which are of good quality, high technical content and beautiful appearance, but the price is not expensive, compared with the joint venture car of the same level, or imported cars, the price is really the most affordable.

For a time, Huayang Power won the title of the most cost-effective and most trusted product by consumers.

These have become the capital that supports the brand of Huayang Power to rise against the trend, and it has also tampered with the poor performance of national automobile sales in 2005.

The strong performance of Huayang Power has also stimulated the development of many midstream and downstream enterprises in the automobile industry, and it is precisely because of the strong performance of Huayang Power that it has triggered the competition boom of Tianchao Automobile this year.

Because Huayang Power is overwhelming in the market and is dominant, this makes many joint venture car companies and foreign-funded car companies tremble, walking on thin ice, and innovating one after another, and bowing into the new cars that they originally planned to enter the Celestial Empire a few years later, have bowed into the country early.

Either it is to upgrade the technology of the original existing models, which has achieved the purpose of being able to compete with the technology of Huayang Power.

And in order to cope with the high quality, low price, and best cost-effective market reputation of Huayang Power, car companies such as Toyota, Honda, and Volkswagen have joined the price war.

In this way, of course, the people who get the most benefits are the people, and it also stimulates the car consumption of the whole year from the side.

Originally, it should have been the most bleak year in the history of automobile consumption in the Celestial Empire, but it became extremely bleak because of the emergence of Huayang Power.

Toyota and Honda's leading models, Camry and Accord have a large price cut, originally their two models, even if the price was reduced in the original history, but it was not less than 200,000, but now it has fallen below 200,000 across the board.

And Volkswagen's models, originally shouted that they would not reduce the price, but now they can't bear it, and they have begun to quietly reduce the price, Santana, Jetta, have completely fallen into the low-end models, and the prices are around 100,000.

And their mid-level car Passat, is also like holding the pipa half covered, and has quietly cut prices several times, and the current market price has also dropped to below 200,000, and Camry, Accord and other models, only maintain a floating range of several thousand yuan, or even a few hundred yuan. …,

Originally, in the past two years, it should have been nourished in the Celestial Empire market, and South Korea's Hyundai and Kia, which have grown wildly, have been completely forced by Huayang Power to have no room for survival.

They have now lowered their stature and turned around to enter the low-end market of the Celestial Empire, the Hyundai Elantra, which originally started at 130,000, and the Sonata, which started at 150,000, have now dropped to about 100,000, and Kia's Cerato is no better.

Because of the finer workmanship than domestic cars, as well as the advantages of being equipped with automatic transmissions, Hyundai and Kia are like fish in water in the low-end market.

The domestic independent car companies that originally occupied this position, such as Ricky, Liji, and other car companies, also stepped up their cooperation with Huayang Power at this time, began to increase their efforts to develop new models, and ordered Caidang automatic transmissions from Huayang Power to match their engines.

No one would have thought that an automobile manufacturing enterprise that had only been born for two years would be able to rise at such a speed in the automobile market of the Celestial Empire, win the hearts of consumers, and make so many ups and downs.

Originally, there were some large domestic state-owned automobile manufacturing enterprises, which were very dissatisfied with Huayang Power, which suddenly appeared and disturbed the jobs of the big guys, and it was even rumored that there were several bigwigs who planned to jointly report to the Ministry of Industry and Information Technology, intending to impose some sanctions on Huayang Power.

However, the top management saw the economic vitality brought by such a private company as Huayang Power, and the emergence of this car company just broke the economic predicament brought about by SARS in the previous two years.

It has brought a strong growth momentum to the economy of the Celestial Empire, which was originally planning to wake up the economic transformation, and these are all surprises that were not planned by those in power.

So how could the upper echelons block such a company that could surprise everyone for the sake of some incompetent enterprises?

Such an enterprise, not only can not be blocked, but should be praised, if such enterprises, more appeared, this is not the blessing of the Celestial Empire's economy? )