While Khedira lamented that European companies were fading out of the Frankfurt Equipment Fair, the government officials and entrepreneurs in the Chinese Pavilion were smiling and full of pride and relief.

Maucio Gear, which came to the Frankfurt Equipment Exhibition for the first time, made a special move, renting hundreds of hanging bunting advertisements in one go, so that the missing corner of the gear pattern could be seen everywhere in the entire exhibition hall. The origin of this pattern is a product accident at the beginning of the establishment of Maoqiao, after which the chairman Feng Maoqiao took this missing tooth gear as the company's logo, which means that the whole company will always remember the principle of quality first.

Over the years, Maoqiao Gear Company has been making steady progress, during which it has also taken the opportunity of the country's revitalization of Northeast China to acquire Hunbei Gear Factory and achieve a qualitative leap. Since then, Maoqiao Gear Company has gradually entered the international gear market with excellent product quality, good service and low price, defeated one competitor after another, and made an inconspicuous gear a big deal, with an annual output value of more than one billion US dollars.

Feng Maoqiao, chairman of Maoqiao Gear Company, is a die-hard fan of Lin Zhenhua, and he believes that he can have today's achievements thanks to Lin Zhenhua's support, and at the same time, the achievements of Hanhua Heavy Industry also make Feng Maoqiao breathtaking. Many years ago, Feng Maoqiao heard Lin Zhenhua talk about participating in the Frankfurt Equipment Exhibition, and he has always had a feeling of fascination. Today, he finally brought his products to this exhibition, and the excitement is indescribable.

"Mr. Lin, I really didn't dream, did I?" Feng Maoqiao said this to Lin Zhenhua for the 100th time. As Khedira commented, Feng Maoqiao was a farmer, and he really couldn't find any other way to express his feelings.

"Lao Feng, if you don't believe it, I'll cut you off with a kitchen knife with a finger, do you see if it hurts?" Lin Zhenhua joked with a smile.

"Alas, things from the past. It's shameless to say. Feng Maoqiao hurriedly blushed and waved his hand. The allusion to cutting off the finger was also many years ago, that was because Maoqiao Company had a quality problem, and Hanhua was about to interrupt the purchase from Maoqiao, Feng Maoqiao ran to Lin Zhenhua's office to chop his fingers to Mingzhi. It's been a long time. Feng Maoqiao is no longer the small business owner he was back then, but the impression left by this incident in the hearts of Lin Zhenhua and Feng Maoqiao is still very profound.

Lin Zhenhua patted Feng Maoqiao's shoulder and said, "Old Feng, what is there to say shamelessly, don't you also use the gear with the missing horn as the company's logo?" I've heard that your company is doing the onboarding of new employees. You're going to tell the story every time. ”

"That's for sure." Feng Maoqiao suddenly found a sense of pride, "This kind of thing must be told to new employees, and let them know how our company has come over the years." ”

"In the future, you can add another story, tell me about the scene of our Chinese pavilion coming to Frankfurt for the first time 20 years ago, at that time, the machine tools we exhibited were regarded as antiques by Europeans, and Director Zhu of the Machinery Committee who led the team at that time was so ashamed that he didn't dare to see people." Lin Zhenhua said with emotion.

"I can't think of it. It's really unbelievable, you see, it's only been 20 years, and I'm a farmer. I was able to stand here and exhibit. Mr. Lin, if you look at my booth, there is nothing, all of them are gears, but I dare to say: I can find all the gears in the world here. Feng Maoqiao said.

Lin Zhenhua said with a smile: "Lao Feng, don't you know, now foreign newspapers call you Yaheng, and on the picture you match, your eyes and nose are drawn in the shape of gears." ”

"I saw it. I see it. Feng Maoqiao also laughed, "What a tycoon, I'm just a little more diligent than them, they don't want to make a little money, I don't mind earning, and it will develop slowly." I now have 5000 machines. I remember exactly how I bought each machine. "It's hard for you." Lin Zhenhua said sincerely. He believes that what Feng Maoqiao said is true, this farmer entrepreneur started from 5 machine tools, and has developed to the scale of 5,000 machine tools today, and every step is paved with sweat. Even on such a large scale today, I heard that he still retains the habit of going to the workshop at least once a week, and after arriving at the workshop, he will randomly select a machine tool and go up to operate it. According to his own words, if he doesn't touch these machine tools, he is not sure.

This is China's native peasant entrepreneur, and this innate rustic spirit can never be wiped out.

The exhibition officially began, as in previous years, merchants from five continents gathered here to choose their favorite industrial equipment, or to negotiate with equipment manufacturers for various customized equipment and suitable solutions for themselves. The exhibitors will do their best to show their best products and attract the attention of customers. Although there is a lot of shouting in such exhibitions, the promotional videos played by the exhibitors in their booths are also colorful, sonorous and full of temptation.

The China Pavilion once again became the hot spot of the whole exhibition, and the Chinese companies participating in the exhibition launched hundreds of new products in one go, including power generation equipment, power transmission and transformation equipment, petrochemical equipment, machine tools, construction equipment, etc., not only complete categories, but also the technical level compared with the previous year almost a whole generation. Adhering to the tradition of Chinese products, the prices of these new products are 20% or more lower than those of similar products of European companies, and the various pre-sales and after-sales terms are much more favorable than those of European companies.

"My God, it is said that European companies intend to jointly suppress Chinese products, how do I think the Chinese are fighting back?" An American merchant muttered to his companion in a whisper.

His companion also replied: "This is too obvious, haven't you noticed that the Chinese company called Hanhua Heavy Industries, all the products it launched are aimed at ALK." And as you know, ALK is the initiator of this joint action of European companies. ”

"How do I think ALK is going to be more vicious this time."

"You see exactly the same thing as I do. I have to say that the price of something made in China, although it does not look aesthetically pleasing, is very attractive. ”

"Old Europeans are too lazy, they would rather spend their time drinking coffee than improving their skills."

"Aren't we Americans the same?"

“……”

Conversations like this abound at the fair. The price of industrial equipment is often millions, tens of millions, and the cost of some complete sets of equipment is even as high as hundreds of millions, at such a price level, the price advantage of more than 20% is very obvious. In the face of prices, all feelings are pale, and the merchants decisively abandon those old friends in Europe and turn to the arms of Chinese enterprises.

Khedira stood in his booth, his teeth almost bursting his lips. He specially asked people to see the booth of GCA and learned about the new products brought by GCA this year. As merchants have discovered, the new products launched by Hanhua this year are almost entirely aimed at ALK.

In the past, the products of the two companies were only partially crossed, and each could still have its own advantageous products. For example, in terms of gas turbines, several models of Hanwha in the past did not completely overlap with ALK's, so ALK was able to have its own market. And this year, Hanwha's model is almost a copy of the ALK product list, as long as the ALK has a model, Hanwha also has it, and the price is much better than ALK. Do we need to make it clear what this means?

After the company reaches the world's top level, each company will leave some leeway for each other. The so-called cooperation is two benefits, and fighting is two injuries, everyone understands this truth. For example, there will be slight differences in product positioning between car manufacturers, for example, if you take the road of sport, I will take the road of comfort. In this way, everyone can retain a loyal user group, and no one will drive the other to a dead end. This is also the case for industrial equipment manufacturers, there are various types of industrial equipment, and each enterprise will find some suitable product types to make it better and stronger. Others will bypass the types that their competitors are already doing well and look for another niche of their own. The result of this is that each company can have a relatively stable customer base, and then on this basis, compete for those customers who are swaying left and right.

This model of occupying a market segment is a tacit understanding between enterprises. Breaking this tacit understanding means that the two companies have torn their faces and plan to fight to the death.

This is exactly what GCA's current performance is.

Lin Zhenhua, you deceive people too much! Khedira gritted his teeth and shouted in his heart, how can you do this business, you are breaking the rules, do you understand?

But this silent cry is destined to be useless, and Khedira also knows that Hanhua is doing this completely to retaliate against the previous activities launched by ALK to suppress Chinese companies.

In contrast, it was much easier for the Giessen company, which shook hands with Hanhua, and the two of them even jointly launched several new products, which were well received by the merchants. During the exhibition, GCA and Giessen jointly won a batch of equipment orders for the Turkish national railway network and held a small press conference. It is said that in the construction of Turkey's railway network, the Chinese government has provided a large amount of loans, and Hanhua and Jisen won this order, which is naturally an additional condition of the loan.

Those who follow me prosper, those who oppose me perish, this is the ultimatum issued by the Chinese to European companies at this Frankfurt exhibition. (Your support is my biggest motivation.) )