Chapter 267: Principles

Putting limited resources into the best market, this is the most basic truth that every investor knows, Ye Shaofeng naturally will not know, but he has recently been constantly receiving requests from the general manager of various stores, if Ye Shaofeng does not express his support, they are afraid that they will have to jointly apply to the senior management of the group, please ask the procurement center to assist.

Ye Shaofeng is painful and happy, as a senior investment officer, he knows very well that as long as Lin Fan is not stupid, he will not agree to all the stores to be stationed, and with the current status of "Yaxi" in eLong Department Store, it is completely a "big name" that has been specially taken care of, and naturally he will not cooperate with the entry of other stores because of such a good store as Nanhu Store, to put it bluntly, it is now eLong Department Store that has something to ask for Lin Fan, and there is no bargaining chip, which Ye Shaofeng feels helpless.

But at the same time, because of the demand for "Yaxi", the store managers of each store are now very polite to Ye Shaofeng, a colleague from different departments and systems, and invite him to dinner almost every day.

Ye Shaofeng's arrival at "Sifan Commerce" was like entering his own office, he now has a very good personal relationship with Lin Fan, and he is also a frequent visitor to "Sifan Commerce".

Without waiting for Lin Fan to help him brew the tea, Ye Shaofeng went straight to the point and put forward the purpose of today's visit: "I said Mr. Lin, our two companies have been cooperating for 2 months, but the process of comprehensive cooperation is advancing very slowly, see if you can speed it up!" ”

Lin Fan sat down and said to Ye Shaofeng with a wry smile: "You know, how many new stores I have every month, how much work I have now, the previous personnel reserves have been stretched, and at this time, it is irrational to choose to enter other stores of eLong Department Store." ”

Of course, Ye Shaofeng would not fail to understand this truth, but each seeking his own position and being his master, he knew what position he should stand on. Therefore, although he knew that it was not appropriate to mention comprehensive cooperation now, he still had to put forward his own demands to Lin Fan on behalf of the group's wishes.

"Now the senior management of the group and the major stores attach great importance to the entry of 'Yaxi', as long as you are willing to settle in. All the conditions are easy to negotiate, position, installation or performance anti-guarantee, in short, you will not lose a penny, the risk is all ours. ”

Lin Fan waved his hand and said, "We do retail." Or to their own business ability to obtain profits, and the installation and performance anti-guarantee are only business conditions, not the decisive factors for entering a project! Besides, I think cooperation should be a win-win situation, we make a profit, and you lose, this is not my way of doing business. ”

Ye Shaofeng rolled his eyes and said angrily: "Mr. Lin is talking about a win-win situation now, when he talked to us about the conditions, what kind of decoration compensation, payment deposit and anti-guarantee are not soft at all." ”

Lin Fan smiled: "That's different. As the two sides of the negotiation, the positions are different, everyone wants to fight for more interests for their side, this is the position determines the position, the position determines the thought, whose interests are greater, but in general, the entry of 'Yaxi', eLong Department Store has gained great benefits, otherwise there would not be Mr. Ye to come to me to talk about comprehensive cooperation! ”

Ye Shaofeng had nothing to say. simply said: "Putting business aside, I'll ask you for a favor as a friend, right?" ”

Lin Fan smiled bitterly: "Mr. Ye, if it's a personal problem. If you open your mouth, I naturally can't refuse, but now I have to be responsible for the big family of the company, and this 'business' does not mean that you can put it aside. ”

Ye Shaofeng said: "Then I am now harassed by the store managers of various stores, what do you say I should do?" ”

Lin Fan saw that he was almost forty years old, and Ye Shaofeng, who was usually quite serious. Now like a child playing tricks, I can't help but laugh: "Mr. Ye, I promise you, as long as I can arrange for me to come over, I will be stationed in other stores as soon as possible, now, you can directly let the store dock with me, and then I will refuse them, and it will be difficult for you to be caught in the middle!" ”

Ye Shaofeng said angrily: "You still need to teach this?" I have already thought of this Tai Chi pusher, so I will be a middleman, and you will go to the store to inspect it, and I will do my best for them! ”

Lin Fan responded with a smile: "Thank you Mr. Ye for your understanding!" ”

Ye Shaofeng rolled his eyes and said, "Be considerate of a fart, I don't understand the way?" Today is not good, and I am depressed, so don't stimulate me anymore! ”

Lin Fan said: "Then I will invite you to dinner and make amends to you!" ”

Ye Shaofeng said: "This is a must, otherwise I won't be able to swallow this breath, and then I will call Lao Shi, I recently broke my leg for your business and broke my mouth!" ”

Lin Fan knows that such a big project as Songlin Road Commercial Street, even if it is thrown to Ye Shaofeng and Shi Kehua, two people with brand resources, it is not so simple, it always takes time and energy, so many people always have to talk about it one by one, and it is impossible for every merchant to end in a round of negotiations, therefore, in such a short period of time, 80% of the investment promotion work of Songlin Road can be completed, and there are many customers who intend to do the remaining 20%, this achievement is amazing, not only because of the relationship between friends, And under the heavy reward, there will be brave men.

The investment of this street is completed, according to the original Lin Fan's commitment to the two, the two can get the first month's rent as a reward, then with a single room of 60,000 / year, the rent of the first month of 400 shops is 2 million, and some brands, such as Adi, Nike, etc., have given the first half of the rent-free terms, but because these brands have great influence, in a sense, the introduction of such brands is more meaningful than some bulk brands to high rents, because only the brand combination of this street is good, A good business atmosphere will attract consumers, quickly increase the flow of customers in the business district, and the business of the merchants in the commercial street will get better and better, driving the rent of this street to rise, and the value of the house will continue to increase, so that Lin Fan and Zhang Wu, as landlords, will benefit to the greatest extent.

Because of this, there are some famous brands stationed, even if it is a rent-free policy, after Lin Fan discussed with Zhang Wu, he decided not only to give Ye Shaofeng and Shi Kehua the corresponding remuneration, but also on the original basis, the remuneration of the shop will be doubled, so that Ye Shaofeng and Shi Kehua can make a profit of more than 2 million within half a year from now to the full opening of this street, which is a huge amount of money for Ye Shaofeng with an annual salary of 200,000 yuan, or Shi Kehua with a monthly salary of less than 10,000 yuan.

After this cooperation, the relationship between the two and Lin Fan can already be described as intimate, so in the future business cooperation, each other will strive for certain benefits for each other as much as possible without violating the principle. (To be continued.) )