Lin Fan and Ji Li, the person in charge of the procurement and distribution center of Tianfu Department Store, met at a store in Tianfu Department Store on Pedestrian Street, according to the appointed time, Lin Fan went to Ji Li's banquet, and Lin Fan was the only one on the side of "Sifan Commerce", and Dai Yang, the investment manager of Tianfu Department Store, accompanied by Dai Yang.

Before eating, at Lin Fan's suggestion, Ji Li took him to visit the Tianfu Department Store located in Zhonghai Pedestrian Street, this department store can be said to be the first among the local department stores in Qing Province, both in terms of brand mix and sales are the top in the province, Yaoguang Department Store because it is a foreign brand, so there is no statistics, take Tianfu such a local enterprise to compare with Yaoguang Department Store with a deep background and heritage, and has strong brand resources, a bit of a bully, these two companies are not on the same level at all.

"Mr. Lin, give us some pointers?" , Ji Li looked at Lin Fan, whose face was slightly tender, and said politely. Due to the fame of "Yaxi" in the short term, Ji Li did not dare to have the slightest contempt for Lin Fan's youth.

Lin Fan said with a smile: "Mr. Ji is too polite, I came here today with the mentality of learning, and I don't dare to give advice!" ”

Ji Li laughed and said, "Mr. Lin is modest! ”

While walking, Ji Li introduced the overall planning and layout of Tianfu Department Store to Lin Fan, this Tianfu Department Store has a total volume of 30,000 square meters, a total of 5 floors, and 99% of the fashion department stores, the first floor of the categories are gold jewelry, cosmetics, watches and women's shoes. The second floor is for women's clothing, the third floor is for men's shoes and leather goods, the fourth floor is for sports and outdoor recreation, and the fifth floor is for children and bedding.

Quietly accompanied Ji Li around, the brand portfolio of this store does not need to be introduced by Ji Li, Lin Fan is already very familiar, as an investor or boss, not understanding the market is equivalent to a blind man driving, Lin Fan, who has already had a department store layout plan, is naturally very concerned about the high-quality business district like Tianfu Department Store Pedestrian Street Store, and has long known what benchmark brand this store has.

The brand portfolio of Tianfu Department Store is several grades higher than that of eLong Department Store Nanhu Store, and judging from the brand upgrading and adjustment of the mall in this year. In the future, the mall will take the route of a boutique department store. At present, the positioning of the mass fashion department store may only be forced by the difficulty of introducing high-line brands, or the limitation of the current customer consumption capacity of Zhonghai City, so that it does not dare to easily adjust the positioning, because once the positioning is readjusted, it will face a problem at that time, and the brand of Tianfu can not be comparable to Yaoguang Department Store no matter how it is upgraded. In this way, high-end consumers may not be able to attract much, and the low-end customers can no longer visit Tianfu Department Store because of the high brand grade of the shopping mall.

Therefore, Tianfu Department Store adopts a gradual upgrade method and gradually increases the high-line brand. And pay attention to changes in sales, and once there is a bad situation, you can also adjust it in time.

From Lin Fan's point of view, the investment team and operation team of Tianfu Department Store are very professional, much stronger than eLong Department Store, and because Tianfu Department Store is a star enterprise in Qing Province, both local governments and real estate developers will give great preferential policies to Tianfu Department Store, so Tianfu Department Store also has great advantages in site selection. Many properties with excellent regional location in the selection of department stores, will generally be listed as the first choice, so that Tianfu Department Store has a good regional location, good operation and investment team, so in recent years Tianfu Department Store can develop rapidly, its 8 department stores, are high-quality stores, among which the best in Zhonghai Pedestrian Street, in 2002 the annual turnover reached 800 million, equivalent to the annual turnover of the entire eLong Department Store Group.

Tianfu Department Store is undoubtedly a department store that Lin Fan can choose for regional strategic cooperation. But Lin Fan would not express this idea easily, but if he didn't say it, it didn't affect him to do it step by step.

Walked through the floors with Ji Li, and then returned to the first floor. Lin Fan went to the bathroom during the period, and when he didn't want to come out, he ran into an unexpected old acquaintance.

Sun Zhiguo was also surprised to see Lin Fan, but after thinking about it carefully, it is natural that as the head of the marketing department, the department store channel is also what Lin Fan should focus on.

"What a coincidence!". Lin Fan took the initiative to say hello to Sun Zhiguo, although there was some unpleasantness, and Sun Zhiguo was also forced out of the company by himself, but after all, he was once a guest and host.

Sun Zhiguo hummed and replied: "What a coincidence! ”

"How's it going? Got to work, right? ”

Sun Zhiguo said: "I'm already at work, or do the market!" ”

Lin Fan smiled and said, "Do a good job, you have time to go back to the company and sit down!" ”

Sun Zhiguo nodded.

Lin Fan said: "I have something to do, I'll leave first, and we'll talk about it another day when I have time." ”

After walking a few steps, he suddenly heard Sun Zhiguo shouting: "Minister Lin! ”

Lin Fan suddenly looked back and stood there looking at Sun Zhiguo, not knowing what he had to say.

"Thank you for squeezing me out of 'Sifan Commerce', without you, I wouldn't be where I am today!"

Lin Fan's eyes stared, Sun Zhiguo used the word "squeezing" to make him understand that Sun Zhiguo not only did not know the fault of betraying the company's interests, but was still blaming himself, nodded, Lin Fan did not speak again, choosing to be a friend, or choosing to be an enemy is all in Sun Zhiguo's thoughts, Lin Fan disposed of him at the beginning because he has lost the minimum professional ethics, and this is a taboo for being a marketer, and he is no longer suitable for his current position.

Lin Fan's punishment of him was right for the right thing and not for the person, just after Sun Zhiguo left, Lin Fan still hoped that he could change his past mistakes and have a good development, but he didn't expect that Sun Zhiguo's heart had planted the seeds of hatred for himself.

Ji Li and Dai Yang were waiting for Lin Fan in the shoe area on the first floor, and when Lin Fan came over, he found that there was another middle-aged man beside Ji Li, who was talking to Ji Li with a smile on his face at the moment.

In the shopping mall of Tianfu Department Store, Ji Li and Dai Yang naturally know many people, and the owners of each merchant will know Ji Li or Dai Yang, these people look up to the snort of Tianfu Department Store, make money from this store, and naturally treat Ji Li with respect, and regard him as the God of Wealth.

When they got closer, Ji Li and the others naturally saw Lin Fan.

"Mr. Lin, let me help you introduce, this is Li Dahai of 'S Horse', Mr. Li, and now he is also acting as an agent for the 'Urban Mood' women's shoes, and you are peers, all of whom are people in the shoe circle!"

"Mr. Li, this is Lin Fan of 'Sifan Commerce', Mr. Lin!"

Li Dahai was stunned, then stretched out his hands, shook them with Lin Fan, and said: "I have admired the name for a long time, and I have never had the opportunity to see Mr. Lin's true face, and today I can finally get my wish!" (To be continued.) )