Chapter 282: Dongchen's Market Positioning
Even if Bruce agreed to Zhang Wenhao's proposal and promised that in the near future, the paper on the miraculous effect of the dampness and orthopedic patch will appear in the journals of SCI, the citation database of the Institute of Scientific Information of the United States, as well as the well-known authoritative medical journals NATMED, as well as the British TheLa, The Lancet and other journals, will receive the recommendation of the FDA to make an authoritative report on this Chinese plaster that can cure arthritis.)
In this way, this drug can be known to doctors all over the world in the shortest possible time, as long as doctors know about it, then no matter which country it enters the market in the future, the sales volume will be guaranteed.
Zhang Wenhao did not doubt the strength of Bruce's family, and after reaching a consensus, he said: "Within three days, Dongchen Pharmaceutical will issue a statement in the form of refuting rumors, as for the rumors, I will arrange them single-handedly, and the content of the rumors is that it is rumored that the dampness and orthopedic stickers will land in the US market." ”
Bruce nodded slightly, and said with an appreciative expression: "Mr. Zhang, you are so shrewd, I think you can definitely do this thing perfectly." ”
Zhang Wenhao smiled: "This is the real mutual benefit, so I will definitely work hard, by the way, I have to mention to Mr. Bruce, we have an excellent health care product for the elderly is about to go on the market, this health care product, can definitely surpass your conventional understanding of health care products, and the dampness is different, there are about 700 million elderly people in the world, this market, too big to imagine, it can produce the voice of the people." It's also unthinkable. ”
Bruce laughed and said, "Since that's the case, then I'll wait for Mr. Zhang's good news." ”
Zhang Wenhao nodded. Ben wanted to get up and say goodbye, but he thought of something. Then he said: "By the way, if the dampness stickers start to officially enter the U.S. market, the U.S. Customs will include the dampness stickers in the list of items prohibited from being brought into the country by private individuals, otherwise, I am afraid that my own market will be muddy." ”
Bruce agreed without hesitation, and he naturally understood in his heart. If the customs does not prohibit private people from bringing them into the country, then soon a large number of speculative people will emerge in China. [ ] They will use unconventional means to squeeze a large share from the Chinese market first, first break the balance of domestic supply and demand, and then send these shipments to the United States for sale, and then break the balance of supply and demand in the American market, and seek huge profits for themselves, once this kind of thing happens, it will be a big blow to the markets of both countries.
Something, once the good is outstanding, then it can't be classified as an ordinary commodity, and it is controlled. It has to be extremely accurate, otherwise it's easy to get messy.
The private meeting with Bruce can be said to be a great joy, Zhang Wenhao and Nie Minhui got up together to say goodbye, under Bruce's personal send-off, Zhang Wenhao sat in Nie Minhui's car, the car drove out of the embassy, and Nie Minhui, who was sitting next to him, couldn't help but smile: "Wenhao, your mouth today, it's too big." ”
Zhang Wenhao smiled: "Is there one? Anyway, it's about making Americans' money. Naturally, if you can earn more, you can earn more. ”
Nie Minhui nodded and said, "You have considered things very thoroughly now, and you are good at scheming, you can clearly position your advantages, and use your advantages in exchange for maximum profits for yourself, now it seems that you are capable enough to control a huge business group." ”
Saying that, Nie Minhui couldn't help asking: "About Dongchen Automobile, what are you going to do next?" ”
Zhang Wenhao said: "Dongchen's current models, are low-end basic products, I have my own views on the domestic automobile market, luxury cars, high-end cars are placed on the altar, but the real money, or from the middle and lower class consumers, Bentley, Rolls-Royce so paranoid to do luxury cars, Land Rover so paranoid to do off-road vehicles, Ferrari, Lamborghini, Aston Martin and the like to drink too much in general except for the supercar do not play, but the market is cruel, the real money, or the public, Toyota, and among these two brands, the mainstay of making money is also low-end cars, so I am ready to work hard in the field of low-end cars in the short term. ”…,
Nie Minhui said with a smile: "The more low-end, the more competitive brands there are, what are your core competitiveness, do you know it?" ”
"Of course." Zhang Wenhao said with a smile: "First of all, it is extraordinary cost performance, Dongchen's current models, the economy is extremely high, and now the fuel price is rising, for low-end consumers, they are very, very important to this, they are not like high-end consumers, like blind consumption, some people never off-road, but buy 100 kilometers of twenty or thirty liters of fuel consumption off-road vehicles running around in the city, this kind of people are outliers, but also a minority in the consumer group, for the time being, I don't take care of them, but for low-end consumers, They have almost no brand blindness, most of these consumers are very rational when buying a car, from fuel maintenance costs, model appearance, to body configuration, safety factor, these will go through a comprehensive consideration, choose the most suitable. ”
Speaking, Zhang Wenhao continued: "Dongchen's car is definitely the least fuel consumption on the market, consumers choose Dongchen's car, which means that they can reduce fuel expenditure by 30% and 40%, close to 50% of maintenance expenditure, and moreover, Dongchen's models have an absolute advantage, you should have read the information, right?" ”
Nie Minhui nodded and smiled, and said, "The design of the model is indeed very eye-catching, and most people believe that they will fall in love with it at first sight." ”
Zhang Wenhao said that it is inevitable, these models are tested by the market in later generations, and then, he said: "Woerwo's previous advantages in safety have not been reduced in the hands of Dongchen, our cars have been in the final assembly line of Woerwo with Woerwo's safety standards and technology, and the interior, we have also made great improvements, so many advantages, for low-end users, is absolutely attractive." ”
Nie Minhui asked curiously, "What about high-end models?" Are there any plans? ”
Zhang Wenhao smiled: "Of course there is." It's just that it's not ready to be launched immediately, and consumers of high-end cars like to pay attention to the so-called taste and brand value. Sometimes, cheap and easy things are impossible for them to choose. Otherwise, we will lose our identity and face, for these people, we must first have enough brand precipitation, and then do what they like. ”
Nie Minhui nodded, thought for a moment, and said, "If you can gnaw down the low-end market." It is enough for you to make a lot of money, and the high fuel utilization rate of Dongchen's engine is scary, and once the data is released, it will surely cause an uproar in the entire industry. The first thing you are crushed by is the domestic brand, the domestic brand compared with foreign brands and joint venture brands, lack of sufficient competitiveness, they are already in the cracks to survive, if you use your absolute advantage to occupy their market, I am afraid that the domestic automobile manufacturing industry will be greatly impacted. ”
Zhang Wenhao couldn't help frowning slightly, he hadn't considered this level, in his eyes, whether it was a foreign brand or a domestic brand. are their own competitors.
Zhang Wenhao opened his mouth and asked, "Aunt Nie, what do you mean?" ”
Nie Minhui said: "I don't approve of you directly impacting the market of domestic automakers, otherwise, a large number of our state-owned brands will fall in a short period of time because they lose their market power, which will cause a large number of employees to lose their jobs." ”
Zhang Wenhao nodded and said: "In this case, I can promise not to directly set foot in the automobile market below 150,000, but I can choose a few state-owned brands with a certain strength to cooperate." By exporting technology for a fee, or directly providing core components, they can continue to survive. ”
"That's fine." Nie Minhui nodded and said appreciatively: "In this way, the market can be made healthier, although it may make you give up some of your profits, but it is the overall situation that is taken into account, I am very pleased that you can make this kind of decision." ”…,
Zhang Wenhao smiled a little embarrassedly and said: "If you don't bring it up, I may not consider these at all, but you are not too worried, I already have a basic positioning in my heart, my current competitors are Volkswagen, Toyota, Honda, Audi A4, A6, BMW 3 Series, 5 Series and Mercedes-Benz C-class, E-class and other low-end models, almost all opponents are foreign brands, first grab their market and then talk." ”
Nie Minhui smiled appreciatively and said: "Regarding marketing, if you need help with anything, just ask, I will spare no effort to help you, Dongchen Automobile already has enough hardware competitiveness, and what is lacking now is brand recognition, reputation and fame." ”
Zhang Wenhao nodded and said, "Don't worry, if you need help at that time, I will contact you." ”
Zhang Wenhao stayed in Yanjing for two days, and within two days, all the clues he got through Xiao Er were handed over to Qian Ning and Lin Zi for confirmation, and the whereabouts and appearances of the only twelve remaining core members of the organization and the head Liu Zongnan, and the identity information were confirmed, Zhang Wenhao handed over the information to Nie Minhui, and the rest was completed by Nie Minhui herself, but Zhang Wenhao also mentioned the matter of the Li family to Nie Minhui, and Nie Minhui heard that the only seedling of the Li family was in Liu Zongnan's hands at the moment. just said lightly: My Chapter 281 is also the most authoritative one of this kind of programs, however, this show is not as disciplined as "Famous Cars", each of their three hosts is not a fuel-efficient lamp, one by one with a big mouth, there is nothing else to say except sarcasm and sarcasm, unless it is a really good car, in order to get into their eyes, otherwise, they are all worthless, if you accidentally just bought a car that can make you complacent, but in a blink of an eye you see " The three Brits on TopGear are making a big mockery of them on the show, and you're afraid you'll wonder if you really bought a bunch of shit home, not a car.
There is a consensus in the international automotive industry that if you are not sure, don't touch the "Famous Car Journal"; But if you're not a British car manufacturer and don't have the absolute best confidence in your product, then don't mess with TopGear! If you don't believe me, take a look at the Chinese program they did, and then look at the clip they secretly bought Chery A1 for testing
Zhang Wenhao thinks that "Famous Cars" and "TopGear", Dongchen will be on it, and, before "TopGear", he wants to make a large-scale change to his S3 model, that is, the model that will cover the field of 40.7 million yuan, first of all, he wants Xiao Er to upgrade the "Haldex" four-wheel drive system currently used by Woerwo, enhance its central differential performance, make the power distribution of four-wheel drive more accurate, and more adaptable to various road surfaces, This problem can be easily solved, as there is already an existing Haldex 4WD system as a model; Secondly, he asked Huang Yong to prepare the ultra-high bandwidth computer room is about to be completed, this computer room, is for his future development of human-computer interaction software and assumptions, when the time, Xiao Er will be based on this hardware, design an unprecedented human-computer interaction system, implant it into the top S3 model, the first step to drive the car, into the quasi-intelligent era!
The application of human-computer interaction software will be very broad, not only in the field of the Internet, smart home, car driving field will play a very powerful role, it is a voice communication bridge between a machine and people, and its practicality is far beyond all similar systems at present, once this system is implanted in the car, then its possible influence, I am afraid is immeasurable,