Chapter 330: Commodities to be Packaged
After a simple Chinese meal at the hotel, Lin Fan and Xu Si went to Yicheng Trade City to choose accessories for the "Snow &Elegance" shopping mall store.
There are a lot of goods in the trade city, some people say that basically 80% of the world's small goods can be found here, of course, there are many copycats. There are many types of products here, and the same product, the material workmanship is also uneven, as "snow &elegance" such a positioning of high-end famous stores, even if it is accessories, there are requirements for the workmanship and grade of the goods, otherwise it will affect the brand image.
Lin Fan and Xu Si shuttled between various stores, and this time Xu Si came out at Lin Fan's strong request, bringing a toad mirror to cover a pretty face of the country and the people, but the beautiful body shape and the convex and backward devilish figure still attracted the attention of many people.
The trade city is very large, if you can drive inside, it is estimated that it will take 1 hour to run through, if you walk, you can imagine how much activity this day will be, after shopping for a while, Xu Si regretted not going out to change a pair of flat shoes, stepping on a pair of "snow &elegance" fashion high heels, beautiful is beautiful, it is really not suitable for walking, although the upper and sole of "snow &elegance" have undergone special technology, and it is very comfortable to wear on the feet, Even if you stand there for an hour or two, you won't feel pain in your feet, but now after all, it's walking, and walking in high heels is more strenuous to walk.
"Can't walk, can you?" Lin Fan handed over a bottle of mineral water to Xu Si, and stopped to rest by the way.
"It's okay, not too tired." Xu Si still insisted on going through the entire jewelry and accessories area.
Lin Fan smiled: "If you die, you have to face and suffer the crime, or I will carry you on my back?" β
Xu Si glanced at him, and said angrily: "Okay, then you can carry it, it is estimated that you will not have to wait until tomorrow to see the video on the Internet, Yicheng Trade City was shocked to see human traffickers abducting and selling women on the street." β
Lin Fan laughed. Then he whispered, "You're still a girl, not a woman."
Xu Si's face suddenly turned red, looked around, and then gritted his teeth and said, "I'm going to kill you?" β
After Lin Fan made such a fuss, his feet didn't seem to hurt so much, and the two walked into a store, where the shops are mainly wholesale, and generally have their own processing factories at home, and most of the goods in the store are from their own processing plants.
At this time, there were other customers in the store, so Lin Fan and Xu Si looked at the goods by themselves, and there were sunglasses. Scarves, hats, etc., while looking at the goods, I took off the goods, and looked at the quality, and the workmanship was better than the quality of some street shop brands circulating on the market.
At this time, the boss and the customer seemed to be talking about the price, because the customer was also buying sunglasses, so Lin Fan and Xu Si stopped to listen to them bargaining there.
"Boss, you're not a branded product, why is the price so high?"
"What is not a branded product. You don't know the goods, don't look at those specialty store brands, it's quite loud, but you take the goods and compare them, look at the material. Look at the workmanship again, see which one is better, you don't just look at the brand when you buy things, you have to look at the things. β
"Boss. How many people can tell the difference between good and bad products? We spend money on brands that are a little more expensive, but when we take them out, others know that they are brands, and how much is it worth. But who can tell if it's good or bad if you buy this? I said 200 to buy a pair, others must have laughed at me and said that 200 also bought a stall, and you can go to the brand store to buy a pair at this price. β
"Don't forget it, my glasses are at this price, and those who know the goods will take them, and I can't help it if I don't know the goods." The shopkeeper is also angry, and no one wants their things to be belittled.
Lin Fan listened on the sidelines, and Xu Si smiled face-to-face, the dialogue between the customer and the boss represents the hearts of the vast majority of consumers, the workmanship and material of this eye are very good, the boss wants 200 yuan a pair is really not expensive, if this pair of glasses is put into a luxury store, even if it is sold for 3000 yuan, no one will say that it is expensive, if you put him on the stall and even 50 yuan can not be sold, this is the packaging, or the added value of the brand. There are too many such things, take the women's shoes that Lin Fan is doing now as an example, many shoes may come down on the same production line, no matter the material and workmanship, they are the same, but after the production line, they are pasted with different brand trademarks, and there is a clear difference in value, the most ridiculous thing is that if the same pair of shoes is the trademark of "Qianzi", it is usually sold for 700 yuan, and it is already sold well, and once it is done with an activity of 20% off, it will be snapped up; And if this shoe is labeled with the trademark of another unknown brand, even if it is sold for 300 yuan, it may not be cared for.
Speaking of this, the customer felt a little faceless, so naturally there was no deal, and it seems that the store owner did not regret the loss of a business, after all, they are wholesale-based, and the retail part can be done, and there is nothing if it can't be done, and he is angry mainly because the customer belittled his goods and made him a little unhappy.
Seeing that the shopkeeper was already free, Lin Fan took the glasses in his hand and asked, "Boss, what is the price of such glasses?" β
The shopkeeper glanced at him lazily, and said irrationally: "200 pairs, don't bargain, please go to another house for counteroffer." β
He saw Lin Fan and Xu Si as two young people, not like they came to do wholesale business, but should be a couple who came to shop, just a retail business made his heart angry, and he was reluctant to do retail business again, so his tone was a little bad.
Lin Fan scratched his head, probably able to understand the shopkeeper's mood at the moment, and did not care about him, but said calmly: "What about bulk purchases, what price?" β
"Massive? How big is it? The shopkeeper really began to pay a little attention to the business, and he had the intention of negotiating the price with him.
Lin Fan thought for a while and said: "We plan to have 20 stores next year to put these products, and each store will sell 300 pairs of glasses a month, shouldn't it be a big problem?" β
The shopkeeper was startled when he heard this, and it took him a while to react, and he hurriedly stepped forward to hand over the cigarettes, Lin Fan waved his hand to indicate that he would not, and the shopkeeper laughed and said, "You are doing procurement in the company?" β
Lin Fan didn't explain, nodded and said, "You can be fully responsible." β
The shopkeeper said, "Excuse me, which company are you and need to purchase so many goods?" β
"Snow &Elegance", a famous store, the main business is men's and women's shoes, glasses are just incidental products, but each store will have a certain display surface for this category."
ββsnow&eleganceβοΌ I've never heard of it. The shopkeeper thought for a long time.
Lin Fan smiled and said: "Soon you will hear that the current main partner of this brand is Yaoguang Group, isn't Yicheng already building Yaoguang City Plaza?" At that point, you should be able to see "snow & elegance" there. (To be continued......)