The hot sales of Dongchen Automobile in China have made all automakers uneasy, especially the Japanese auto companies, which have been sweeping the global market with mid-range cars, and they are in a position of great enemies, among which Toyota is the most worried. [][]

The impact of Dongchen's current product line on similar products around the world is very huge, but the reason why the impact on Toyota is more serious is because of Toyota's other development direction.

Aside from the Lexus brand, Toyota's market positioning over the years is very accurate and predictable, not only in the ordinary low-end car market occupies a very high market share, but also in the development of new channels have been exceptionally good, especially in the production and manufacturing of hybrid vehicles and clean energy vehicles.

In the past two years, with the continuous progress of Toyota's hybrid technology, it can already be called a leader in this field, Toyota thinks that it will be able to sell at least more than eight million hybrid vehicles in the next five years, but the emergence of Dongchen has made them realize their investment and advantages in the field of hybrids, which have basically been completely disrupted by Dongchen.

The ultimate purpose of hybrid vehicles, to put it bluntly, is to reduce unit fuel consumption, the so-called environmental protection, is also based on reducing unit fuel consumption, in addition to pure electric vehicles, hybrid vehicles still can not reduce exhaust emissions to a large extent, now the so-called hybrid vehicles, especially Toyota hybrid cars, are just on the basis of gasoline-powered vehicles, reducing the displacement of gasoline engines. The electric auxiliary drive and battery unit are additionally added, so that the car no longer relies solely on gasoline power, so that Toyota's most mature hybrid car "Prius" as an example, under good road conditions, fuel consumption per 100 kilometers from 7. Reduced to about 5, fuel consumption has been reduced by less than 30%.

But in order to reduce this fuel consumption by 30 percent, the Prius has added an additional electric drive unit. It makes the cost higher, the maintenance more complicated, and the maintenance is higher, and its power output is only less than 80 horsepower, but the price is sold for more than 200,000 yuan. [ ] It's a bit expensive.

But what if you throw away the Prius's damn 1.5L naturally aspirated engine, remove the electric engine and battery, and replace it with a Dongchen 1.4 naturally aspirated engine, what about the Prius's environmental performance?

The Dongchen 1.4 naturally aspirated engine can reach about 120 horsepower, but the fuel consumption is comparable to that of the Prius equipped with an electric engine and battery.

You're still a fart hybrid? When someone else's pure gasoline car is 50% more powerful than your product, without having to go to great lengths to carry the entire electric system, and the fuel consumption and emissions are almost the same as yours. If you say your car is environmentally friendly, that's.

At this time, Dongchen is the biggest contributor to environmental protection, he directly improved the fuel economy, so that the fuel consumption of the car on a year-on-year basis reduced by about 30%. Due to the high fuel efficiency rate, the exhaust emissions are higher than the fuel economy, enough to reduce greenhouse gas emissions by more than 40%, and Toyota has spent more than ten years constantly seeking environmental protection and economy in the field of hybrid vehicles. Dongchen did it with just one gasoline engine.

With the deepening of the world's understanding of Dongchen Automobile, there have been many authoritative parts of the country to Dongchen Automobile environmental protection praise, and praise Dongchen Automobile for bringing a new standard of automotive environmental protection, since the official launch of Dongchen Automobile, Toyota Prius sales in China plummeted to less than 100 units per week, according to this sales volume, even 5,000 units this year can not be sold. …,

Other brands of cars have also been impacted, but Toyota, but in two areas at the same time, Toyota originally planned to promote the global fundamental popularization of hybrid vehicles in the next ten years, and has invested billions of dollars in this field, thought that in the future can be used to dominate a field, but did not expect that everything after the emergence of Dongchen has come to naught. []

Less than half a month after the launch of the company, a piece of gossip spread on the Internet that Toyota had privately purchased 60 cars of various models from Chinese consumers at a price at least twice the market price, and shipped them back to Japan through its own special channels.

Because Toyota's crisis public relations is very well done, even on Weibo, the definition of "false remarks" has been made for this revelation, and the discussion heat of the majority of netizens around this topic has begun to decline, but just when netizens have psychologically believed that this is indeed a false statement, Zhang Wenhao received a call from Director Liu 97ks.

Director Liu has been busy in Zhangjiakou these days for Dongchen's new diesel engine production line, during this time, the senior leaders designated him as the interface between the country and Dongchen, so he is very concerned about Dongchen's related matters, when he called 97ks., he was very anxious to say: "Comrade Zhang, I just received the news that Toyota put Dongchen Automobile back to Japan, which is true. ”

Zhang Wenhao asked curiously, "Oh? Has it been confirmed? ”

"That's right." Officer Liu said: "They bribed the customs officers to transport all 60 Dongchen cars back to Japan on the grounds that some Lexus products were recalled to China for maintenance. ”

Zhang Wenhao suddenly realized that most of Toyota's products have been produced in domestic joint ventures, even if it is recalled, it is impossible to recall Japan, but Lexus is an imported car, and its production line is located in Japan.

At this time, Director Liu said with some concern: "Comrade Xiao Zhang, Toyota got these cars, will it have any impact on Dongchen?" ”

Zhang Wenhao smiled: "What impact will it have?" The car is not a fighter jet, the fighter is built for their own use, outsiders don't say buy it, even if you look at it, I'm afraid it can't work, but the car is to gradually cover the global market, they bought these 60 cars, it is the first batch of products of Dongchen Automobile into Japan. ”

Director Liu asked uneasily: "Will Dongchen's related technology be stolen by them?" ”

"No, it won't." Zhang Wenhao smiled indifferently and said: "Even if I give them all the theoretical technologies, without good enough materials, they can't turn those theoretical technologies into reality, and Dongchen's four-wheel drive technology relies on the transformed differential lock and power distribution system, which they can't imitate, as for Dongchen's A1 interactive system, they don't have the strength of this software." ”

"That's good." Director Liu breathed a sigh of relief and said: "Recently, the car sales of all brands in the Chinese market have been greatly affected by Dongchen, but some brands have avoided this interference from Dongchen because they are different from Dongchen's field, such as the SUV market, high-end cars, and luxury car markets, but Toyota has been hurt during this time, and their family cars have been greatly impacted. I want to find a breakthrough from Dongchen's body. ”…,

Zhang Wenhao smiled: "Let them study it, but since Toyota is so anxious, I think it's time to put more pressure on them." ”

Director Liu asked curiously, "How do you put pressure on them?" ”

"Grab more of their market." Zhang Wenhao said: "Toyota RAV4, Cruiser, Prado, Land Cruiser and other SUVs have been selling very hot, and now the entire SUV market in China is very clear, I think it's time to bring some pressure to the SUV market." ”

Director Liu exclaimed in surprise and said, "You want to make an SUV?" Your current assembly productivity is simply unable to meet the market demand of the current four models, and now you are making SUVs, isn't it more serious differentiation of your already weak production capacity? ”

Zhang Wenhao smiled and said, "Director Liu, isn't there still you." ”

Director Liu hurriedly said: "I can't help with this, even if you want to build a new production line, it will take time." ”

"Nope." Zhang Wenhao said with a smile: "I don't plan to build a new production line, I want to borrow a few production lines from you for use." ”

"Borrow?" Director Liu laughed dryly twice and said, "Don't joke with me, I don't have a production line to lend you use." ”

Zhang Wenhao said: "It's very simple, now Dongfeng and BAIC are producing off-road vehicles for the military, and the military's digestion capacity is not so high, so simply lend me these two lines for use, I can provide the chassis and suspension system technology of these two factories for free, and authorize them to manufacture the car body on behalf of Dongchen, as for the engine, transmission system, and four-wheel drive system, Dongchen will complete it himself." ”

Director Liu didn't expect Zhang Wenhao to open his mouth to borrow Dongfeng and BAIC's off-road vehicle production line, these two lines are indeed more mature, but all along, the military's demand for pure off-road vehicles is not very high, so these two production lines have been in a semi-closed state, if Zhang Wenhao wants to borrow these two production lines, then he can directly take Dongchen's other core technologies, and then immediately carry out the production of SUVs.

Director Liu sighed in his heart, Zhang Wenhao, this kid is really calculating, and now it is calculated on the head of the military partner, but if you think about it carefully, Zhang Wenhao's idea is not unrealistic, but very practical, first of all, the technical content of Dongfeng and BAIC has not been very high, so it has not been able to occupy a place in civilian SUVs, secondly, the number of military orders is getting smaller and smaller, these two lines have been idle production for a long time, the profits are also very low, and the production enthusiasm is also very low, if Zhang Wenhao can give them a large number of orders, When these two manufacturers make money, they can introduce some advanced technology, so why not? RQ

(To be continued)