Shi Kehua stared at the place where Lin Fan's finger fell, and after a while, he said in a low voice: "Mr. Lin, this position is very difficult." ”

The location picked by Lin Fan can be said to be the best location at the exit of the store, and it is a corner store, in the entire shopping street infield, it can be said to be the best location, there is no one.

The supermarket with such a huge number of visitors, coupled with the location of one in a hundred, doing business here, even if it is an idiot, it is probably difficult to lose money, in fact, the original business here, by selling some bulk goods, the annual net profit can reach 2 million, in the past few years, earned a lot of people can not earn a lifetime of wealth.

Lin Fan said with a smile: "Just now Mr. Shi also mentioned that we will cooperate in the future, I think since we want to cooperate, there is a question that must be clarified first, that is, the brand 'Yaxi' has entered the 'Kebiduo' supermarket, where should her position be?" Shouldn't it be the best location? ”

Shi Kehua can't help but admit that "Yaxi" is currently the first brand in his own field, whether it is the influence of the brand, or fashion, the entry of "Yaxi" can undoubtedly enhance the image of the supermarket to a large extent.

"If it is a new store, when the brand is settled, I will definitely let Mr. Lin pick the location first, but now this is an old store, and it is difficult to make adjustments."

Lin Fan looked at Shi Kehua, who was embarrassed, and said: "That's okay, I can wait, and when I can adjust it, I will enter again!" ”

Seeing Lin Fan so insistent, Shi Kehua smiled bitterly: "Mr. Lin, in fact, other shops are really not bad, as long as 'Yaxi' is stationed, the profit is definitely very considerable!" ”

Lin Fan shook his head and said: "Although businessmen are very profitable, we will definitely take into account investment income when doing retail business, but there are long-term and short-term benefits. In the short term, I will make money in any position in the field, and there is no reason not to do it if I have money, but if I do this, it will cause damage to the image of the brand, which is not conducive to the long-term development of the brand, and will bring a series of negative impacts to my future store layout. ”

Shi Kehua smiled bitterly and said: "Mr. Lin's words made me speechless, okay, Mr. Lin, I promised you, no matter how much pressure there is, I will definitely get this position done, otherwise I will not be speechless to talk about comprehensive cooperation with Mr. Lin." ”

Lin Fan knew Shi Kehua's embarrassment, his pressure came from two aspects, on the one hand, it was impossible to do the work of the original customer, since he couldn't do the ideological work, then there was only forced adjustment, so he would inevitably have a grudge with others; On the other hand, the original merchant has made a lot of money here in recent years, as long as he is not stupid and knows the relationship between the top and bottom, Shi Kehua will undoubtedly offend some leaders within the company by wielding a knife at him.

Said apologetically: "It's embarrassing for Mr. Shi, thank you Mr. Shi for your understanding!" ”

Shi Kehua waved his hand and said: "It's nothing, Mr. Lin's words woke me up, we still have to follow the rules of the game of the supermarket, and we can't have too many concerns, otherwise how to improve the image of the supermarket, and when strong competitors appear, then we will make adjustments, I'm afraid it's too late." ”

"Mr. Shi is far-sighted, but this is the case!"

"Well, let's talk about the specific details of cooperation, this location is 140 square meters, all for you? Will it be too big? ”

In fact, with the existing number of SKUs of the "Yaxi" brand, the store area of 50 square meters is enough, no matter how big, it will be repeated to sample, the warehouse is generally between 15-20 square meters, considering the daily sales of this store, the warehouse is a little larger, 40 square meters can be fully supported. But Lin Fan didn't mention this, but said, "What is the unit price of rent here?" ”

Shi Kehua said very frankly: "The unit price of the current tenant's rent is 5 yuan. He did not say how much the rent would be for working with Lin Fan, but mentioned the unit rent price of the current tenants. The 5 yuan here refers to 5 yuan/square/day, and the annual rent of this 140-square-meter store is 5 yuan× 140×365, totaling 255,500 yuan/year.

With such a large area of shops and such a high return on investment, such a little rent is not bad compared to Zhonghai Pedestrian Street, but Lin Fan knows that the unit price of 5 yuan has increased many times compared to the cost of the supermarket, and the rental cost of "Kebiduo" when he won this property is definitely not more than 1 yuan/square/day. The area of this supermarket shopping street is 4,000 square meters, and the area of its own store is about 12,000 square meters, which means that the rental income of the shopping street alone can already maintain the operating costs of the entire supermarket.

Lin Fan said bluntly and unceremoniously: "The price of 5 yuan is expensive!" ”

Shi Kehua understood what Lin Fan meant, if you give a bulk brand a rental price of 5 yuan/flat/day, a brand like "Yaxi" naturally can't be stationed at the same price as before, otherwise how can it highlight the status of the "Yaxi" brand.

"Na Lin always thinks how much is appropriate, I am now renting in the field from the beginning of the next contract, and the rent will be increased across the board, and the lowest rent in the field is more than 4.5 yuan/flat/day, and the location is far worse than yours."

Lin Fan said: "I didn't go to the scene to see, is the 140 square meters on your drawings the construction area, or the usable area after removing the public pool?" ”

Shi Kehua said: "It is the usable area, and the rent is also calculated according to the usable area. ”

Lin Fan nodded and said, "I think the price of 3 yuan is about the same." ”

Of course Shi Kehua will not agree, 3 yuan is already the price of cabbage, he said: "The unit price of 3 yuan is definitely not good, I report to the group, it is impossible to pass at all." ”

Lin Fan said: "The highest is 3.5 yuan/flat/day, and it can't be higher." ”

Shi Kehua said with difficulty: "Mr. Lin, it's not that I'm not accommodating, this price is indeed too low, the unit price of 4 yuan is already the lowest price I can get, you know the number of visitors to this store, if the rent of this store gives you below the unit price of 4 yuan, what will the rent of the new store be lower in the future?" ”

In fact, the unit price of 4 yuan, Lin Fan has taken a big advantage, if this location can be obtained by the highest price, let alone the unit price of 4 yuan, even if it is a unit price of 14 yuan, the original tenant is willing to give, from here you can see the advantages of the brand when talking about the property, and you can understand why Lin Fan cares so much about establishing a brand image, although this is not his own brand.

Nodding, Lin Fan said: "4 yuan is 4 yuan, this does not make Mr. Shi embarrassed, but I ask for 5 years for the contract period." ”

When Shi Kehua heard this, his face turned green, and he said in a sullen voice: "Mr. Lin, you are kidding me, our brands in the field are signed once a year." ”

Lin Fan knows that in order to facilitate the adjustment and rent increase, the shopping mall generally signs a contract with the merchant for only one year, and when your contract period expires, you can adjust the location if you want to adjust your location, and increase your rent if you want to increase your rent.

"One year is too short, I have to come over in a few months to talk about the renewal, so let's compromise it, 3 years of contract period."

Shi Kehua heard that Lin Fan did not insist on another 5 years, but changed it to 3 years, and he estimated that the possibility of being able to declare it was still relatively large, so he nodded and agreed to Lin Fan.